The Bottom Line

Michael Tonkin is the Founder and CEO of Tonka Learning, a global consultancy firm producing sustainable, long-term change across capability, performance, and culture. In this episode, Michael explains the importance of strategy, and how it can help your business succeed. He'll also break down the significance of communication and culture, as well as the steps you can take to implement a strategy in your business. Plus, Michael shares the common mistakes that leaders must avoid to help maximise success in their business. This episode is part one of our two-part conversation with Michael. Join us for the next episode, where Michael delves deeper into the importance of strategy implementation in your business.   Resources and links: Michael Tonkin on LinkedIn  Tonka Learning website    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Dan Ratner is the Founder and CEO of Uberbrand, a renowned brand advisory firm that specialises in brand strategy and development. Dan is passionate about working with clients to create and maintain strong brands and has even written a book called "Be The Frog" that simplifies the branding process to a level even kids can understand. In this episode, Dan shares the inspiration behind starting Uberbrand, and what the branding journey is like from the perspective of a client. He'll explain what brand strategy is, the importance of building your brand's equity, and learn how to identify the key factors businesses need to consider when developing their strategy.    Resources and links: Uberbrand Website  Dan Ratner on LinkedIn    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Dean Arnold is the Founder and CEO of PublicSquare, a fintech company aiming to provide a better path to home ownership, through a rent-to-own home purchase model. In this episode, Dean shares the story of founding and expanding PublicSquare, before breaking down what the rent-to-own scheme is, and how it works. He'll also explain the role that technology and innovation are playing in the property space. Finally, Dean shares his best advice for aspiring tech entrepreneurs looking to scale their start-ups.   Resources and links: PublicSquare website Dean Arnold on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Andrew Gurney is the Founder of Hardware Box, an e-commerce company that offers a wide selection of architectural, quality door hardware. He recently exited this business via a sale, and now works as the CEO of ScanSKU, a company that develops barcode scanners and applications. In this episode, Andrew explains what led to him selling his business, and the role that Lloyds Corporate Brokers played in facilitating a successful sale. He'll break down the process of exiting a company via a sale, including the steps you need to take when selling your business. Plus, Andrew shares his top tips for any business owner considering the sale process.   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Phoebe Netto is the Founder and Managing Director of Pure Public Relations, a boutique PR firm that specialises in public relations for small and medium-sized businesses. In this episode, Phoebe explains what public relations actually is, and she shares the journey of what a day in her life working at a PR agency is like. She'll break down how small and medium-sized businesses can get the most out of public relations, debunk the biggest misconceptions about the industry, and Phoebe will share a behind-the-scenes look at the fascinating world of PR.    Resources and links: Pure Public Relations website Phoebe Netto on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Nicole Suk is a Principal at Windham Brannon, an accounting firm based in Atlanta, USA. Nicole has over 20 years of experience in the industry, and is passionate about supporting her clients to grow their businesses both domestically and abroad. In this episode, Nicole shares some fascinating insights into how tax works in the United States, including the impact of technology in the world of tax, and how important it is to stay up to date with changes. Plus, Nicole explains the benefits of seeking professional advice before establishing your operation in the US.  This conversation is part two of our two-part chat with Nicole. Check out our last episode, for Nicole's tips on expanding your business into the US.   Resources and links: Nicole Suk on LinkedIn Windham Brannon website   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Nicole Suk is a Principal at Windham Brannon, a mid-tier accounting firm based in Atlanta, USA. Nicole has 20+ years of experience in both the engineering industry and public accounting, which she uses to support her clients to grow their businesses both domestically and abroad. In today's episode, Nicole shares how her unique experience growing up in different countries shaped her desire to work in international services. She breaks down the things you need to consider when deciding to expand your business into the United States, including how to navigate their complex legal and regulatory landscape. Finally, Nicole explains the different corporate structures to consider when expanding overseas.   Resources and links: Nicole Suk on LinkedIn Windham Brannon Website   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Steve Orenstein is the founder of Zoom2U Technologies, an Australian delivery platform connecting customers and businesses with local independent couriers for same-day delivery. In this episode, Steve shares his expertise on the process of listing a business on the Australian Stock Exchange. He discusses the key factors to consider when deciding to list on the ASX and walks us through the steps to prepare your business for a successful listing. Finally, Steve provides valuable insights into the challenges that businesses may face after a listing and offers tips to overcome them.   Resources and links: Steve Orenstein LinkedIn Zoom2U website   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Darren Whittaker is an international trade expert with more than 20 years of experience, and the founder of Network Global Solutions, a global sourcing firm. He uses his extensive network of manufacturers and suppliers across the globe to source the best products for his clients. In this episode, Darren breaks down when and how the Modern Slavery Act could impact your business. He also shares what goes on behind the scenes in a factory audit, and the benefits of working with Azolla Certified factories and companies. Plus, Darren shares a success story from a client who recently decided to perform factory audits, and how it changed their business for the better.    Resources and links: Darren Whittaker on LinkedIn Network Global Solutions Website   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Darren Whittaker is the founder of Network Global Solutions, a global sourcing company. With over 20 years of experience in international trade, Darren leverages his extensive network of manufacturers and suppliers to source products for his clients. In this episode, Darren takes us through the product sourcing process and the legal considerations involved. He explains what a procurement partner does, and provides insights into the legal requirements that businesses may need to follow, including the Modern Slavery Act. Darren also shares valuable tips for obtaining products for your business, making it a must-listen for anyone involved in product sourcing.    Resources and links: Darren Whittaker on LinkedIn Network Global Solutions Website Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.