Tech Marketing Trends
B2B Tech Marketing Trends for Growth Driven CMOs
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Latest episodes
Dec 16, 2020 • 29min
Why you need Courage to succeed with content marketing – Jay Baer
In this episode, the marketing expert Jay Baer, owner Convice&Convert, goes into detail about why you need courage to succeed with your content marketing.
If you want to know more or get in touch with Jay Baer, you find more information in the links below:
https://www.convinceandconvert.com/
https://www.linkedin.com/in/jaybaer/
Dec 9, 2020 • 25min
What science can tell you about how people make buying decisions - David Priemer
In this podcast episode, the sales expert David Priemer teaches us how people buy through science and how to improve your sales!
If you want to know more or get in touch with David and his expertise, you find more information in the links below:
https://cerebralselling.com/
https://www.linkedin.com/in/dpriemer/?originalSubdomain=ca
Dec 2, 2020 • 36min
Sales Strategies That Learn You How To Sell - Dale Dupree
In this podcast episode, the founder of Sales Rebellion, Dale Dupree talks about the most effective sales strategies.
If you want to know more or get in touch with Dale, you find more information in the links below:
https://www.linkedin.com/in/copierwarrior/
https://www.thesalesrebellion.com/
Nov 25, 2020 • 24min
How To Increase Cold Sales Prospecting Conversions - Shawn Finder
In this podcast episode Shawn Finder, the founder and CEO at Autoklose, teaches us how to increase conversions through cold sales prospecting.
If you want to know more or get in touch with Shawn, find more information in the links below:
https://www.linkedin.com/in/shawnfinder/?originalSubdomain=ca
https://autoklose.com/
Nov 18, 2020 • 38min
Use AI as a tool in B2B marketing - Pam Didner
In this episode, the B2B and tech marketing consultant Pam Didner teach us about how to get rid of your AI fears and how to use AI in B2B marketing.
If you want to know more or get in touch with Pam, you find more information in the links below:
https://pamdidner.com/
https://www.linkedin.com/in/pamdidner/
Nov 11, 2020 • 33min
Making Megadeals - Christopher Engman
Learn how to make a MEGADEAL! Listen to this podcast episode with one of the authors of the top selling book Megadeals, Christopher Engman. In the podcast episode Christopher talks about the five cornerstones which helps you increase your chances of creating a megadeal.
If you want to know more or get in touch with Christopher, find more information in the links below:
https://www.linkedin.com/in/christopherengman/?originalSubdomain=se
https://megadeals.com/
Oct 21, 2020 • 25min
How to get sales and marketing to work better together - Aimee Treasure
In this podcast episode, the marketing expert Aimee Treasure teaches us how we can get the sales and marketing to work better together.
If you want to know more or get in touch with Aimee and her expertise, you find more information in the links below:
https://www.linkedin.com/in/aimeetreasure/?originalSubdomain=uk
https://blog.v-hr.com/vhrworkforcesolutions/author/aimee-treasure
Oct 5, 2020 • 33min
Understanding Value Leads To Better Engagement - Lyndon Brathwaite
In this podcast episode we talk about how value proposition leads to better engagement with the founder of OPAAT-SWY Consulting, Lyndon Brathwaite. Get Lyndon’s tips on how you engage prospects through giving value, why giving value is getting more and more relevant in B2B and much more.
If you want to know more or get in touch with Lyndon and OPAAT-SWY, you find more info in the links below:
https://www.linkedin.com/in/opaatswy/?originalSubdomain=tt
https://www.opaatswy.com/
Sep 25, 2020 • 38min
The Buyer Persona: It’s Not Who They Are But How They Think - Stormie Andrews
Learn how to create the best Buyer Persona for your Business. In this podcast episode Stormie Andrews, President of Yokel Local Internet Marketing and author of the book The World’s Best Buyer Persona System, teach us how to create a Buyer Persona in the right way.
Do you want to take part of the promotion code Stormie is mentioning in the episode, follow this link: https://www.yokellocal.com/on-air-offer
If you want to know more or get in touch with Stormie and Yokel Local Internet Marketing, Follow the links below:
https://www.linkedin.com/in/stormieandrews/
https://www.yokellocal.com/
Sep 16, 2020 • 33min
Create & Market a Highly Converting Sales Webinar - Teresa Heath-Wareing
Get the opportunity to learn all you need to know about webinars. In this podcast episode we talk about how to create & market a highly converting sales webinar with Teresa Heath-Wareing, Director at THW Marketing Limited.
If you want to know more or get in touch with Teresa, follow the links below:
https://teresaheathwareing.com/
https://www.linkedin.com/in/teresaheathwareing/
