Tech Marketing Trends

Learn how to move beyond simple sales operations in this episode together with Matt Heinz, President and Founder of Heinz Marketing. We discuss Matt's soon to be released book "The predictable pipeline: How growth-oriented companies deliver repeatable, scalable, and profitable marketing-driven results" and how you build an effective pipeline. If you want to know more or get in touch with Matt and Heinz Marketing, you find more info in the links below: https://www.heinzmarketing.com/

Learn how podcasting can help you succeed with your B2B content marketing together with Lindsay Tjepkema, CEO and CO-founder of Casted. You will get tips about how to start and maintain a B2B podcast and learn about the biggest challenges and how to overcome them. If you want to know more or get in touch with Lindsay and Casted, you find more info in the links below: https://casted.us/ https://twitter.com/gocasted?lang=en https://twitter.com/castedlindsay?lang=en

Learn the best PPC strategies to generate leads in 2020 together with Andrea Cruz, Digital Marketing Manager at KoMarketing. Also, Andrea gives her answer to the question that everybody asks – Should you be advertising on the new expansive platform TikTok? If you want to know more or get in touch with Andrea and KoMarketing, Follow the links below: https://twitter.com/andreacruz92 https://www.linkedin.com/in/acruzlopez/

Learn how to do a compelling B2B presentation with Richard Goring, Director of Brightcarbon. In this episode Richard share his five steps on how to do a compelling B2B presentation to reach out to and engage your audience. If you want to know more or get in touch with Richard and Brightcarbon, follow the links below: https://www.brightcarbon.com/  https://twitter.com/brightcarbon

Learn about the traits of successful salespeople in this episode together with Mary Grothe, Founder and CO-founder of Sales BQ. We discuss the new phenomenon "BQ" – what it is, how to start and why it's important. If you want to know more or get in touch with Mary and Sales BQ, you find more info in the links below:  https://www.salesbq.com/ https://www.linkedin.com/in/marygrothe/

In this episode you will learn what’s worth knowing about LinkedIn advertising. AJ Wilcox, the biggest LinkedIn ad spender and Founder of B2Linked will share valuable tips on how to optimize your LinkedIn advertisement efforts and how it differs compared to Google Ads. If you want to know more or get in touch with AJ and B2Linked, you find more info in the link below: https://b2linked.com/

Learn how to create a successful paid media strategy for B2B companies in our latest podcast episode with Elliot Manson, Director of Analytics & Advertising at KEO Marketing Inc. We also discuss pros and cons with using different channels in advertising and Elliot share a trade secret you don’t want to miss! If you want to know more or get in touch with Elliot and KEO Marketing Inc, you find more info in the links below: https://www.linkedin.com/in/elliotmanson/

Learn everything you need to know about LinkedIn Sales Navigator in our latest podcast episode with Sandra Long, President of Post Road Consulting LLC, Piper. You will learn why you should choose Sales Navigator and how your company should use it to achieve success. If you want to know more or get in touch with Sandra and Post Road Consulting LLC, you find more info in the links below:  www.postroadconsulting.com www.linkedin.com/in/longsandra

Listen to this episode and learn more about Inbound lead conversion and which strategies you should use during the current pandemic together with Nicolas Vandenberghe, CEO and CO-founder of Chili Piper.

Learn the most common LinkedIn mistakes and how to avoid them in our latest podcast episode with Liz J. Simpson, the founder of Stimulyst. You will also learn how to use LinkedIn Sales Navigator and why it's worth investing in.