
Tech Marketing Trends
B2B Tech Marketing Trends for Growth Driven CMOs
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Latest episodes

Mar 23, 2021 • 38min
How to maximize your lead generation with the right landing page - Oli Gardner
In this podcast episode Oli Gardner, co-founder Unbounce, shares his most valuable insights on how you can maximize your lead generation with the right landing page. Oli Gardner has probably seen more landing pages than anyone on the planet and he’s obsessed with identifying and reversing bad marketing practices.
If you want to know more or get in touch with Oil, you find more information in the links below:
https://www.linkedin.com/in/oligardner/?originalSubdomain=ca
https://oli.unbounce.com/

Mar 3, 2021 • 29min
How to succeed with your B2Bpodcast - Justin Brown
In this podcast episode, the co-founder of Motion Agency, Justin Brown will learn you the best strategies and tips for the production your own B2B podcast.
If you want to know more or get in touch with Justin, you find more information in the links below:
https://www.linkedin.com/in/justinbrownmotion
https://motionagency.io/about-us/

Feb 24, 2021 • 37min
ROI-Driven Marketing – Mike Krass
In this podcast episode, Mike Krass, founder and CEO of MKG Marketing shares his thoughts about the most common misconceptions when it comes to getting ROI in B2B marketing and how you can succeed with ROI-Driven Marketing at your company.
If you want to know more or get in touch with Mike, you find more information in the links below:
https://www.linkedin.com/in/mikekrass
https://mkgmarketinginc.com/contact/

Feb 16, 2021 • 30min
The future of content marketing in B2B – Joe Pulizzi
In this podcast episode, Joe Pulizzi, Author and Co-Founder at The Orange Effect Foundation shares his most valuable perspectives for what the future for content marketing will look like and how you can create effective content to build relationship with your audience.
If you want to know more or get in touch with Joe, you find more information in the links below:
https://www.joepulizzi.com/
https://www.linkedin.com/in/joepulizzi/

Feb 9, 2021 • 37min
Leadership and strategy for a great company culture – Adam Halim
In this podcast episode Adam Halim, Senior Vice President at Flipp, shares his most effective strategies on how to build a culture that creates value for customer, partners and employees.
If you want to know more or get in touch with Adam, you find more information in the links below:
https://ca.linkedin.com/public-profile/in/adam-halim-b8a6267?challengeId=AQGODY8ifgRSWAAAAXeB5RAZ_9LSnm6CWX7imzzPkWMKXYWwg0ZerNjO_q0rE-Q1uLi5gfAl0AqdCaC0bcTE33a_0kCbb4foqw&submissionId=a272e962-c9c9-6116-d6f7-bd9eb517d774
https://ca.linkedin.com/company/flipp

Feb 2, 2021 • 29min
How top brands use ABM to get results – Jon Russo
In this podcast episode, Jon Russo, the former army officer and CMO at B2B Fusion, shares his thoughts about how the top brands using Account Based Marketing to get the best results.
If you want to know more or get in touch with Jon, you find more information in the links below:
https://www.linkedin.com/in/jonrussoexecutive
http://b2bfusion.com/
https://twitter.com/b2bcmo

Jan 27, 2021 • 27min
The biggest content creation challenges for B2B companies – Emily Hill
Listen to our latest podcast episode together with Emily Hill, CEO and founder of "Write My Site", to learn about some common content creation challenges for B2B.
If you want to know more or get in touch with Emily, you find more information in the links below:
https://uk.linkedin.com/in/emilyjanehill
https://www.writemysite.co.uk/about/

Jan 19, 2021 • 36min
Create Engagement Through Social Media – Corey Perlman
How do you create engagement through social media? Listen to our latest podcast episode together with Corey Perlman, bestselling author and top-rated speaker, to find it out!
If you want to know more or get in touch with Corey, you find more information in the links below:
https://coreyperlman.com/
https://www.linkedin.com/in/coreyperlman

Jan 13, 2021 • 34min
How to succeed with your outbound marketing – Mark Colgan
In this podcast episode, Mark Colgan, Co-founder & CRO on "Speak On Podcasts" shares his ideas on how you can succeed with your outbound marketing.
If you want to know more or get in touch with Mark, you find more information in the links below:
https://www.linkedin.com/in/markcolganmarketing/?originalSubdomain=uk
https://speakonpodcasts.com/contact/

Dec 22, 2020 • 29min
SEO that makes your B2B business grow – Steve Wiideman
In this podcast episode, the SEO expert Steve Wiideman talks about the SEO strategies that grows B2B businesses. If you want to know more or get in touch with Steve, you find more information in the links below:
https://www.linkedin.com/in/seoexpert/
https://www.wiideman.com/about-us/connect