
Tech Marketing Trends
B2B Tech Marketing Trends for Growth Driven CMOs
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Latest episodes

Aug 18, 2021 • 26min
Augmented Reality - Katrine Konyher
In this podcast episode, Katrine Konyher, Business Developer & Marketing Specialist at Khora, talks about “Augmented Reality”. You will get an understanding of the technology and the distribution possibilities for achieving reach and interaction with AR filters.
If you want to know more or get in touch with Katrine, you find more information in the links below:
https://www.linkedin.com/in/katrinekonyher/?originalSubdomain=dk
https://khora.com/marketing/

Jun 30, 2021 • 26min
How to align sales and marketing using HubSpot – Leslie Boadum
In this podcast episode, one of HubSpot’s Success Managers, Leslie Boadum talks about how to align sales and marketing using HubSpot.
If you want to know more or get in touch with Leslie, you find more information in the links below:
https://www.linkedin.com/in/leslieboadum
https://www.hubspot.com/

Jun 23, 2021 • 31min
Profitable website traffic – Micheál McGrath
In this podcast episode, the Digital Channel Team Lead & Inbound Specialist at Poppulo, Micheál McGrath, talks about how to increase profitable website traffic.
If you want to know more or get in touch with Micheál, you find more information in the links below:
https://www.linkedin.com/in/micheal-mcgrath/?originalSubdomain=ie
https://www.poppulo.com/about/

Jun 16, 2021 • 34min
The New Rules of Marketing Technology - Scott Brinker
In this podcast episode, we discussed the new rules of marketing technology with Scott Brinker, VP Platform Ecosystem at HubSpot.
If you want to know more or get in touch with Scott, you find more information in the links below:
https://www.linkedin.com/in/sjbrinker/
https://blog.hubspot.com/marketing/author/scott-brinker

Jun 9, 2021 • 35min
The biggest opportunities in B2B tech websites - Andy Crestodina
In this podcast episode, Andy Crestodina, the Co-Founder and CMO at Orbit Media, is discussing how a B2B tech company can create a successful website.
If you want to know more or get in touch with Andy, you find more information in the links below:
https://www.linkedin.com/in/andycrestodina
https://www.orbitmedia.com/about/

Jun 2, 2021 • 24min
How to compete with giants as a small business – Jeroen Corthout
In this podcast episode, the CEO and co-founder of Salesflare, Jeroen Corthout, is talking about how small companies can compete with giants.
If you want to know more or get in touch with Jeroen, you find more information in the links below:
https://be.linkedin.com/in/jeroencorthout
https://salesflare.com/

May 19, 2021 • 27min
Value Selling that makes your company grow – Chad Sanderson
In this podcast episode, the award-winning sales and marketing strategy consultant Chad Sanderson, is talking about value selling that makes your company grow.
If you want to know more or get in touch with Chad, you find more information in the links below:
https://www.linkedin.com/in/chadsanderson/
https://www.valueselling.com/meet-our-associates/chad-sanderson

May 5, 2021 • 30min
RE:Think Innovation – Carla Johnson
In this podcast episode, the world-renowned storyteller and author Carla Johnson, teaches us about how to be innovative. She discusses how the world’s most prolific innovators come up with great ideas that turn into extraordinary outcomes.
If you want to know more or get in touch with Carla, you find more information in the links below:
https://www.carlajohnson.co/
https://www.linkedin.com/in/carlajohnson/

Apr 28, 2021 • 34min
Create Predictable, Scalable Sales Revenue - Aaron Ross
In this podcast episode, the Co-Ceo at PredictableRevenue, Aaron Ross, talks about how to create predictable, scalable sales and revenue.
If you want to know more or get in touch with Aaron Ross, you find more information in the links below:
https://www.linkedin.com/in/aaronross/
PredictableRevenue.com

Apr 14, 2021 • 34min
The Importance (And Results) of Sales and Marketing Alignment – Sean Reid
In this podcast episode, the Senior Customer Success Manger Sean Reid from HubSpot teaches us about the importance (and results) of sales and marketing alignment.