
Tech Marketing Trends
B2B Tech Marketing Trends for Growth Driven CMOs
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Latest episodes

Oct 27, 2021 • 32min
How to Develop Strategic Visual Content That Will Drive the Future of Communication – Amy Balliett
In this podcast episode Amy Balliet, the CEO and founder of Killer Visual Strategies, talks about how one can develop strategic visual content that will drive the future of communication.
If you want to know more or get in touch with Amy, you find more information in the links below:
https://www.linkedin.com/in/amyballiett/
https://killervisualstrategies.com/

Oct 20, 2021 • 26min
”Marketing plans never work” – Ian Lurie
In this podcast episode, the experienced digital marketing consultant Ian Lurie, shares his thoughts on why marketing plans never work.
If you want to know more or get in touch with Ian, you find more information in the links below:
https://www.ianlurie.com/
https://www.linkedin.com/in/ianlurie/

Oct 13, 2021 • 29min
How Remarkable Customer Experience Can Be Your Best Sales and Marketing Strategy – Dan Gingiss
In this podcast episode Dan Gingiss, an international keynote speaker, author and customer experience coach, talks about how customer experience can be your best marketing and sales strategy.
If you want to know more or get in touch with Dan, you find more information in the links below:
https://dangingiss.com/about/
https://www.linkedin.com/in/dangingiss/

Oct 6, 2021 • 32min
Double your revenue in 90 days – Simon Severino
In this week’s podcast episode, Simon Severino, founder of Strategy Sprints, reveals how you can double your revenue in 90 days. If you want to know more or get in touch with Simon, you can find more information in the links below:
https://www.linkedin.com/in/simonseverino/?locale=en_US
https://www.strategysprints.com/simonseverino

Sep 29, 2021 • 26min
Five things B2B Content Marketers need to know about working with influencer - Lee Odden
In this podcast episode, Lee Odden, Executive Editor of TopRank’s Online Marketing Blog, discusses five things to consider as a content marketer when working with influencers.
If you want to know more or get in touch with Lee, you will find more information by following the links below:
https://www.linkedin.com/in/leeodden/
https://www.toprankblog.com/

Sep 22, 2021 • 24min
B2B Marketing Psychology – Larry Kotch
In this week’s podcast episode, Larry Kotch, co-founder of the digital marketing agency The Brains, talks about the psychological aspect of B2B marketing. If you want to know more or get in touch with Larry, you can find more information by following the links below:
https://www.linkedin.com/in/bblarry/?originalSubdomain=uk
https://thebrainsmarketing.co.uk/about/marketing-agency-ethos/

Sep 15, 2021 • 34min
Demand Generation: Opening the Gates to Creativity - Neil Stoneman
In this podcast episode, we interviewed Neil Stoneman, Director of Content Performance at the B2B Marketing Agency Velocity Partners. Neil talks about demand generation and how to open gates to creativity.
If you want to know more or get in touch with Neil, you’ll find more information in the links below:
https://www.linkedin.com/in/neilastoneman/?originalSubdomain=uk
https://velocitypartners.com/team/neil-stoneman/

Sep 8, 2021 • 31min
Successful Email Marketing for B2B Organizations – Jenna Tiffany
In this week’s podcast episode Jenna Tiffany, the Founder & Strategy Director of Let’sTalk Strategy, shares her knowledge on successful email marketing for B2B organizations.
If you want to know more or get in touch with Jenna, you can find more information by following the links below:
https://www.linkedin.com/in/jennatiffany/
https://letstalkstrategy.co.uk/about-us/about-jenna-tiffany/

Sep 2, 2021 • 31min
How to Use Emotional Marketing to Increase Sales – Alexander Novicov
In this podcast episode Alexander Novicov, CEO of the emotional marketing agency “Way Boutique Agency”, shares his knowledge about how to use emotional marketing effectively to increase sales.
If you want to know more or get in touch with Alexander, you’ll find more information by following the links below:
https://www.linkedin.com/in/alexandernovicov/
https://way.boutique/ourstory/

Aug 25, 2021 • 29min
When to use AI such as chatbots – Samantha Stone
In this podcast episode, the founder & CMO of Marketing Advisory Network, Samantha Stone, talks about when to use AI, in use cases like chatbots.
If you want to know more or get in touch with Samantha Stone, you can find more information in the links below:
https://www.linkedin.com/in/samanthastonemarketing/
http://marketingadvisorynetwork.com/speaking/