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Tech Marketing Trends

Latest episodes

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Feb 16, 2022 • 29min

How to Be Brave With Your Content Marketing - Ahava Leibtag

In this episode we had the pleasure to speak to Ahava Leibtag, who is the president and owner of Aha Media Group. Ahava has more than 20 years of experience in writing, messaging and marketing. She’s a thought leader on content strategy and content marketing and has written a book, "The Digital Crown", that explores the intersection of content strategy and content marketing. In the podcast episode Ahava shares her best tips on how you can be brave with your content marketing. If you want to know more or get in touch with Ahava, you find more information in the links below:   https://www.linkedin.com/in/ahavaleibtag/   https://ahamediagroup.com/about-us/
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Feb 11, 2022 • 21min

Lead Generation IRL - Pieter Limburg

In this episode we got to talk to Pieter Limburg who is the CEO, Founder and Head of Product at Mobilo. Mobilo's business idea is to turn meetings into leads and to empower better business connections across the globe with the help of digital business cards. Throughout the episode Pieter talks about some tips and tricks for making the most out of an in-person meeting and turn it into a lead. If you want to know more or get in touch with Pieter, you can find more information in the links below: https://www.linkedin.com/in/pieterlimburg/   https://www.mobilocard.com/about-us
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Feb 3, 2022 • 49min

How to create legendary category design for tech companies – Christopher Lochhead

For this podcast episode, we got the opportunity to talk to the often referred to as godfather of category design: Cristopher Lochhead. In the podcast Christopher talks about legendary category design and how it is now the greatest time in history to be a technology entrepreneur and much more. If you want to get to know more or get in touch with Christopher, you can find more information in the links below:  https://lochhead.com     https://www.linkedin.com/in/christopherlochhead/  
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Jan 26, 2022 • 33min

Enabling Digital Transformation Through ABM – Thad Kahlow

In this podcast episode, the CEO of BusinessOnline, Thad Kahlow, talks about how one can enable digital transformation with the help of ABM. Thad also shares some hands-on ABM examples as well as predictions for ABM going forward.    If you want to know more or get in touch with Thad, you can find more information in the links below:    https://www.linkedin.com/in/thadkahlow/     https://www.businessol.com/about 
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Jan 12, 2022 • 32min

Relationship Sales at Scale – Dan Englander

In this week’s episode we get to listen to Dan Englander who is the CEO and Founder of Sales Schema. Dan, who is a sales and marketing expert, shares his best tips on how to manage relationships sales at scale.  If you want to know more or get in touch with Dan, you can find more information in the links below:    https://www.linkedin.com/in/danenglander    https://www.salesschema.com/about/  
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Jan 5, 2022 • 24min

Global B2B Messaging and The Human Truth in Global B2B Campaigns – Tony Riley

In this podcast episode, the President of Mx Group, Tony Riley talks about global B2B campaigns and the human truth in these. If you want to know more or get in touch with Tony, you can find more information in the links below: https://www.linkedin.com/in/riley1/   https://www.themxgroup.com/about/
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Dec 15, 2021 • 28min

Understanding The Core Ingredients to CX Success – Oliver Budworth

In this podcast episode Oliver Budworth, Head of Strategy at the the B2B customer experience (CX) agency The Croc, talks about the core ingredients to CX Success. If you want to know more or get in touch with Oliver, you find more information in the links below:   https://www.linkedin.com/in/oliverlb/?originalSubdomain=uk   https://thecroc.com/
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Dec 1, 2021 • 34min

Programmatic Paid Social for B2B Marketing – Sam Karow

In this podcast episode, Sam Karow, President and founder of the marketing and media agency Effective, talks about programmatic paid social for B2B marketing. He touches upon best practices, some future predictions and much more.  If you want to know more or get in touch with Sam, you find more information in the links below:  https://www.linkedin.com/in/sam-karow-39044b5/     https://www.effectivemc.com  
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Nov 24, 2021 • 31min

Insights into effective ABM trends for SaaS in 2022 – Shira Abel

In this podcast episode Shira Abel, CEO & founder of the digital marketing and design agency Hunter & Bard, talks about ABM strategies and where it is heading in 2022. If you want to know more or get in touch with Shira, you find more information in the links below:   https://www.linkedin.com/in/shiraabel/   https://hunterandbard.com/
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Nov 11, 2021 • 28min

How Virtual Events and Conferences Produce High Client Turnover Rates in a Post-covid World - Ike singh Kehal

In this podcast episode Ike Singh Kehal, CEO of the virtual event platform Social27 Inc., talks about how virtual events and conferences produce high client turnover rates in a post-covid world.   If you want to know more or get in touch with Ike, you’ll find more information in the links below:     https://www.linkedin.com/in/ikekehal/   https://www.social27.com/index

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