The Ecomcrew Ecommerce Podcast

Dave dives into Anker Electronics' success, the #1 largest Amazon FBA seller in the world. Dave talks about the controversial tactics they employed to reach the top and their innovative marketing strategies. This includes using KickStarter for product launches which admittedly is a very uncommon thing to see from a billion dollar company and the top talent they hired so early on. Even if you don't have ambitions to be at the top of the top, there are some things to learn from Anker. Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today! Anker electronics is literally the biggest third-party seller on Amazon. But what did they do to get to the top? Apart from selling great products, hiring the best they could, and marketing their products well, it doesn't seem like anything special. In this episode, Dave dives into Anker's success and the 5 controversial tactics they employed into their business that propelled them to the top. The Big Takeaway Anker Electronics is one of the largest Amazon sellers in the world. The company was founded by an ex-Google engineer, Stephen Yang. Anker's success is attributed to some innovative marketing strategies, including using Kickstarter campaigns to pre-launch their products. They've also hired top-level talent quite early on for their business growth. Anker has avoided black hat tactics that plague the top of the top especially. Anchor has diversified into a completely different direction while also still being somewhat related. Timestamps 00:00 - The Rise of Anchor Electronics 10:03 - Innovative Marketing Strategies 19:05 - Controversies and Challenges 23:46 - Lessons from Anchor's Success As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

Discover the incredible growth story of FilterBuy, the largest Amazon seller not using FBA. CEO David Heacock reveals the advantages of U.S. manufacturing and efficient logistics in building a successful e-commerce brand. Learn how strategic planning and cash flow management play crucial roles in long-term success. Explore the challenges FBM sellers face in a competitive market and the unique strategies that can help overcome them. This conversation uncovers valuable insights for anyone looking to thrive in the e-commerce landscape.

Today, Dave summarizes the most important points sellers should know about from Amazon's Q2 earnings — highlighting an impressive 10% growth, breaking out of the 6% streak they've been seeing for years. However, there's a slight caveat to these good news. This doesn't mean that people are buying more from Amazon. Listen in to find out. Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today! The Big Takeaways E-commerce sales grew 10% year over year, a significant increase. FBA fees also grew at a rate of 11%, matching e-commerce sales growth. Advertising costs for sellers are rising significantly, up 23% year over year. To avoid getting bled out slowly, sellers need to make sure their options are properly set. Amazon's growth may not be as positive as it appears on the surface. Sellers should consider raising prices in response to increased costs. Timestamps 00:00 - Amazon's Q2 Earnings Overview 01:56 - E-commerce Growth Analysis 06:45 - FBA Fees and Advertising Costs 12:18 - Conclusion and Key Takeaways As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

Nate Littlewood, a fractional CFO and mentor, shares his wealth of knowledge on financial pitfalls for e-commerce businesses. He highlights three key areas where entrepreneurs often leak profits: inventory management, cash flow, and overhead costs. Nate explains how improving these can significantly boost profit margins. He stresses the importance of understanding cash flow dynamics and offers practical strategies for inventory investment and cost management. With insights on negotiating discounts and leveraging financial tools, he guides listeners toward more profitable operations.

Revenue trends from the recent Prime Day are analyzed, revealing mixed results for sellers. Did the shift to a four-day format truly boost sales? The discussion questions Amazon's bold claims of record-breaking figures amid initial reports of a 40% sales dip. Dave shares insights from his own brands and anonymous competitors, shedding light on who thrived and who struggled. The episode also highlights the importance of understanding brand performance through competitor analysis, offering listeners a chance to level up their e-commerce game.

Discover the latest trends in e-commerce as five standout product categories are explored. The rise of Labubu dolls captivates, while cosmetic tape shows surprising potential. The market for sexual health products is booming, revealing changing consumer preferences. Learn how identifying trends early can help businesses thrive on Amazon. Plus, insights on consumer behavior offer a roadmap for successful product launches. This is a must-listen for anyone looking to capitalize on the dynamic online marketplace!

Explore the story of health influencer Bryan Johnson and the struggles of his Blueprint brand on Amazon. With annual revenues around $4.5 million, quality control issues are hurting customer satisfaction and reviews. Pricing discrepancies between Amazon and the brand's website raise eyebrows. Plus, discover how Blueprint's visibility on social media is lacking, potentially impacting its performance against competitors. Can influencer-led brands thrive in the e-commerce landscape, or are they doomed to fail?

Rah Mahtani, Head of Commercial Strategy for Alibaba.com in the US, discusses the impact of tariffs on business. He shares insights into shifting sourcing behaviors, highlighting Vietnam and Mexico as emerging markets for manufacturing. The conversation reveals how Alibaba adapts to cash flow challenges and emphasizes community engagement and supplier diversity. Mahtani also hints at exciting upcoming logistics improvements and a new conference aimed at supporting sellers navigating these changes.

In this episode, Dave explores the differences between manufacturing in China, India and the USA after ordering some products from all three countries. We talk about the good, the bad and the ugly between all three areas and the factors that you should consider if you do choose to move your manufacturing to India or to America. Specifically, we'll dive into the lead times, the cost differences between each country (including tariffs), the quality differences and the other pros and cons we found. Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business. Now that the tariffs have been somewhat finalized, we can now do a clear and accurate breakdown of the pros and cons of manufacturing in China, India and the US. So for the sake of our audience, Dave ordered products from each country to breakdown the differences in quality, costs, and lead times that you should know about. If you've been considering moving your manufacturing base, then this episode is definitely for you. In a rush? Here's the high-level takeaways: Manufacturing in China currently comes with the caveat of 50%~ tariffs. Lead times in India are basically unpredictable because everything is handmade. Prices in India are generally higher than in China, despite lower tariffs but the quality of products from India is high, especially in textiles and handicrafts. American manufacturing offers lower lead times but comes at 2x the cost of Chinese prices. Finding manufacturers in America can be challenging because of high MOQs and lack of responsiveness. Most manufacturers in America are already selling D2C. A lot of American manufacturers have a lot of requirements to create your product. American manufacturers typically also do not do any additional kitting for free. Online marketplaces for manufacturing are emerging as valuable resources in the US. E-commerce entrepreneurs may need to consider in-house manufacturing as a long-term strategy. The future of manufacturing may involve a mix of domestic and overseas production. Understanding the specific product requirements is crucial when choosing a manufacturing location. Here's some timestamps if you'd like to skip around: 00:00 Manufacturing Landscape: China, India, and America 08:20 The Pros and Cons of Indian Manufacturing 15:21 Navigating American Manufacturing Challenges 22:24 Future of Manufacturing: Trends and Predictions As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

Learn a practical four-stage approach to launching new products on Amazon. Discover why a strategic pricing model and early reviews are crucial for success. Find out how to attract buyers with a low introductory price and the importance of targeted PPC ads. Plus, hear about innovative services that can ease the burden of tariffs and improve cash flow. With these insights, launching a product today doesn't have to feel overwhelming!