E586: Amazon Just Revealed Ad & FBA Costs from Q4 2024
Feb 10, 2025
Dive into the financial implications of Amazon's Q4 2024 earnings report, revealing a 7% growth in online store revenue and a 9% increase in FBA fees. The spotlight shines on advertising, where revenue skyrocketed to $17.2 billion, outpacing the growth of FBA. Sellers are feeling the pinch from rising ad costs, prompting a call to adapt strategies. Discover Amazon Haul's launch aimed at drawing in more Chinese sellers and how holiday season developments hint at competitive pricing shifts.
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insights INSIGHT
Earnings Report Insights
Amazon's earnings reports offer valuable insights into their fee structures and future plans.
This helps sellers understand how Amazon's strategies impact their businesses.
insights INSIGHT
Online Store Revenue Growth
Amazon's online store revenue, primarily from first-party sales, grew by 7% in Q4 2024.
This slower growth rate compared to previous years suggests a stabilization in their retail arm.
insights INSIGHT
FBA Fee Growth
FBA fees, reflecting third-party seller revenue, increased by 9% year-over-year.
This growth could indicate either increased seller sales or higher fees imposed by Amazon.
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Dave dives into Amazon's Q4 2024 earnings report and how it will impact sellers. He dives into Amazon's online store revenue growth, FBA fee growth, and the huge growth in advertising revenue, which is one of the major sources of income for the e-commerce giant.
Amazon's Q4 2024 earnings report shows a 7% growth in online store revenue.
FBA fees collected from sellers increased by 9% year-over-year.
Advertising revenue for Amazon reached $17.2 billion, up by 18%.
The growth in advertising revenue is outpacing that of FBA fees.
Stock analysts focus on AWS and advertising revenue for Amazon's performance.
Sellers are feeling the pressure from rising advertising costs.
Amazon's overall retail growth appears to be stabilizing around 7-9%.
The podcast encourages sellers to adapt to the changing landscape of fees and advertising.
Amazon's claims of faster delivery speeds may not reflect overall sales performance.
The launch of Amazon Haul aims to attract more Chinese sellers.
Timestamps
00:00 - Amazon's Q4 2024 Earnings Overview
07:59 - Revenue Growth Insights for Sellers
16:34 - Advertising Revenue Trends and Implications
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The Ecomcrew Ecommerce Podcast