The Ecomcrew Ecommerce Podcast cover image

The Ecomcrew Ecommerce Podcast

E588: How Steve Churchill Built a Profitable Brand While Working Full Time

Feb 25, 2025
Steve Churchill, an airline pilot and entrepreneur behind Urban Worm Company, shares his journey from military service to building a profitable vermicomposting business. He discusses how he manages a full-time job while growing a lifestyle brand, emphasizing the significance of work-life balance over rapid growth. Steve also highlights the value of niche markets and customer education in creating loyalty, alongside the importance of cash flow management for sustainable success. His insights blend passion with practical business strategies.
30:55

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Steve Churchill successfully built his Urban Worm Company as a lifestyle business, prioritizing work-life balance while maintaining a full-time airline pilot job.
  • The importance of content creation and email marketing was emphasized as key strategies for sustainable growth in the evolving e-commerce landscape.

Deep dives

The Journey to E-commerce Success

The speaker's journey in e-commerce began with a fascination for composting and vermicomposting, which led to the creation of a blog called the Urban Worm Company. Initially intended as a platform to share knowledge, the blog transformed into a thriving business after successfully engaging an audience through quality content. Leveraging the importance of email marketing, he built a subscriber list that supported the launch of his physical products, resulting in timely sales that covered the initial costs of imported goods. The growth of the business was significantly boosted during the pandemic as more individuals turned to gardening and sustainable practices.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode