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The Ecomcrew Ecommerce Podcast

E587: How to Get Free Google Shopping Listings for Amazon Brands

Feb 17, 2025
Jeff Oxford, a seasoned SEO expert, shares invaluable insights for e-commerce sellers looking to harness the power of Google Shopping. He explains how these listings go beyond ads, emphasizing the significant impact of domain authority and backlinks on rankings. Jeff advocates for diversifying away from Amazon and optimizing product listings with effective images and titles. He also discusses the growing influence of genuine product reviews and offers tips on navigating Google's recent algorithm updates, positioning sellers for greater visibility and success.
42:17

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Google Shopping now offers both paid and free listings, making it essential for e-commerce sellers to optimize visibility beyond Amazon.
  • Domain authority is crucial for ranking in Google Shopping, highlighting the importance of backlinks to specific product pages over general site authority.

Deep dives

Understanding Google Shopping Listings

Google Shopping listings have evolved to include both paid and free options for product visibility, making them essential for e-commerce sellers. Initially dominated by ads, Google Shopping has opened up to free organic listings to compete with Amazon, which has become a major product search engine. This means sellers not only need to pay for advertising but should also optimize for free listings to enhance their product's visibility. Given the growing importance of Google Shopping listings in search results, it's crucial for sellers—especially those primarily on Amazon—to understand and leverage this platform.

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