E587: How to Get Free Google Shopping Listings for Amazon Brands
Feb 17, 2025
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Jeff Oxford, a seasoned SEO expert, shares invaluable insights for e-commerce sellers looking to harness the power of Google Shopping. He explains how these listings go beyond ads, emphasizing the significant impact of domain authority and backlinks on rankings. Jeff advocates for diversifying away from Amazon and optimizing product listings with effective images and titles. He also discusses the growing influence of genuine product reviews and offers tips on navigating Google's recent algorithm updates, positioning sellers for greater visibility and success.
Google Shopping now offers both paid and free listings, making it essential for e-commerce sellers to optimize visibility beyond Amazon.
Domain authority is crucial for ranking in Google Shopping, highlighting the importance of backlinks to specific product pages over general site authority.
Deep dives
Understanding Google Shopping Listings
Google Shopping listings have evolved to include both paid and free options for product visibility, making them essential for e-commerce sellers. Initially dominated by ads, Google Shopping has opened up to free organic listings to compete with Amazon, which has become a major product search engine. This means sellers not only need to pay for advertising but should also optimize for free listings to enhance their product's visibility. Given the growing importance of Google Shopping listings in search results, it's crucial for sellers—especially those primarily on Amazon—to understand and leverage this platform.
The Importance of Domain Authority
Domain authority significantly influences ranking in Google Shopping, making it crucial for sellers to enhance their website's credibility. The correlation between a website's authority and its ability to rank well indicates that bigger brands like Amazon benefit from their already established authority. Smaller sellers often face challenges due to a lack of link building and content marketing, which diminishes their competitive edge. To improve ranking, sellers must prioritize acquiring backlinks to specific product pages rather than just their homepage to boost visibility in search results.
Optimizing Product Listings
Optimizing product listings requires attention to several critical factors, such as obtaining genuine product reviews and using reputable third-party review platforms. Listings with product reviews correlate strongly with higher rankings, emphasizing the need for effective review solicitation methods to boost credibility. Having a good product image and an informative product title also plays a role in attracting clicks and improving search ranking. Utilizing trusted review apps can enhance listed products' authenticity and increase potential click-through rates in Google Shopping.
Strategies for Enhanced Search Performance
Successful e-commerce strategies in Google Shopping hinge on understanding and catering to changing consumer behaviors while optimizing listings. Low-cost products typically rank better, but premium brands can still find success by being competitive within their niche. Sellers should leverage influencer partnerships to obtain backlinks, as targeted links can have a substantial impact on ranking without needing extensive link-building resources. Focusing on user experience, keywords in titles, and ensuring mobile optimization are key practices sellers must implement for improved performance in 2025.
Jeff Oxford is on the podcast today to talk about how you can get free Google Shopping listings as an e-commerce seller. Jeff explains what Google Shopping is, why they're not just paid ads, and how you can achieve better rankings on Google Shopping. We also touch on why diversification away from Amazon is important and the things we have observed in SEO for e-commerce businesses.
Google Shopping is not just about ads; it's a separate search ranking.
Amazon dominates Google Shopping listings, holding 50% of the top spots.
Domain authority is one of the biggest factors for ranking in Google Shopping.
Building backlinks to specific product pages is more effective than general domain authority.
Product reviews significantly impact rankings in Google Shopping.
Diversifying sales channels beyond Amazon is something worth considering.
Recent SEO updates have favored e-commerce sites over content sites, so if you are new to SEO, don't be afraid!
E-commerce has seen significant growth, with a 50% increase over five years.
Main image and title optimization are critical for product listings.
Having keywords in product titles helps with rankings, but correlation is minimal.
Lower-priced products tend to rank better in Google Shopping.
Premium brands may struggle with SEO due to higher bounce rates.
Core updates from Google adjust ranking factors periodically.
A good mobile experience is absolutely essential for website ranking.
User experience significantly impacts SEO performance.
Content on collection pages can enhance SEO effectiveness.
Link building remains a key strategy for improving search rankings.
Timestamps
00:00 - Introduction to Google Shopping Listings
03:03 - Understanding Google Shopping and Its Importance
06:07 - Getting Started with Google Shopping Listings
09:03 - The Role of Domain Authority in Google Shopping
11:58 - Optimizing Product Pages for Google Shopping
15:05 - The Impact of Product Reviews on Rankings
17:51 - Diversifying Beyond Amazon
21:08 - The Future of E-commerce and SEO Trends
21:33 - E-commerce Growth and Optimization Strategies
30:04 - Understanding Core Updates and Their Impact
35:52 - SEO Best Practices for E-commerce in 2025
As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.
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Thanks for listening!
Until next time, happy selling!
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