Jeff Oxford

Jeff Oxford, an e-commerce SEO expert and founder of 180 Marketing, shares crucial insights for Shopify merchants in 2025. He discusses how AI tools are reshaping SEO strategies and why some pricing strategies might harm rankings. Jeff emphasizes the importance of high-quality, original content over keyword stuffing, and provides actionable tactics for managing collection pages and diagnosing traffic drops. Listeners will also learn how to enhance Average Order Value with upsell strategies and the effective use of internal linking.

In this discussion, Jeff Oxford, founder of 180marketing.com and an SEO expert, reveals how AI is revolutionizing search and the hidden truths Google won’t disclose. He shares insights into the decline of traditional blogs due to AI-generated content and underscores the importance of unique, consumer-aligned content for e-commerce success. Jeff also explores evolving backlink strategies, emphasizing their ongoing relevance. Finally, he offers tactical advice for optimizing SEO in an AI-driven landscape, particularly for competitive markets like protein powder.

Jeff Oxford, Founder and CEO of 180 Marketing, dives into the evolving realm of eCommerce SEO. He shares how to capitalize on AI-driven changes in search engines rather than fearing them. Discover strategies that propelled his clients' traffic from 3K to 70K monthly visitors. Jeff emphasizes the significance of high-quality content, technical SEO, and the merger of AI with the shopping experience, revealing fresh pathways for brands aiming to thrive in a competitive landscape. Get ready to unlock new growth opportunities!