The Unofficial Shopify Podcast SEO in 2025: What Still Works for Shopify
May 20, 2025
Jeff Oxford, an e-commerce SEO expert and founder of 180 Marketing, shares crucial insights for Shopify merchants in 2025. He discusses how AI tools are reshaping SEO strategies and why some pricing strategies might harm rankings. Jeff emphasizes the importance of high-quality, original content over keyword stuffing, and provides actionable tactics for managing collection pages and diagnosing traffic drops. Listeners will also learn how to enhance Average Order Value with upsell strategies and the effective use of internal linking.
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Jeff Oxford's SEO Journey
- Jeff Oxford started in e-commerce by dropshipping beer pong tables and later 3D printers, facing major challenges like chargebacks.
- These experiences led him to focus on e-commerce SEO as his main career path.
AI Overviews Affect Informational Searches
- AI overviews mainly appear in informational search results, not ecommerce product searches yet.
- Their presence reduces clicks on affected informational content by about 30%.
Validate Product Demand for SEO
- SEO is still valuable for ecommerce products that have clear search demand.
- Check keyword search volume before investing in SEO, using tools like Google's Keyword Planner or Ubersuggest.