SEO in 2025: What Still Works for Shopify
The Unofficial Shopify Podcast
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Optimizing E-Commerce Collection Pages
This chapter delves into the management of collection pages in e-commerce, balancing user experience and SEO. It highlights strategies for consolidating product offerings to enhance site visibility and authority, showcasing the effectiveness of focusing on key products. Additionally, it emphasizes the importance of internal linking and prioritizing business cases over technical SEO practices for improved site performance.
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