The My Wife Quit Her Job Podcast With Steve Chou 599: Ranking In The Age Of Chatgpt: What Google Isn’t Telling You With Jeff Oxford
Jul 21, 2025
In this discussion, Jeff Oxford, founder of 180marketing.com and an SEO expert, reveals how AI is revolutionizing search and the hidden truths Google won’t disclose. He shares insights into the decline of traditional blogs due to AI-generated content and underscores the importance of unique, consumer-aligned content for e-commerce success. Jeff also explores evolving backlink strategies, emphasizing their ongoing relevance. Finally, he offers tactical advice for optimizing SEO in an AI-driven landscape, particularly for competitive markets like protein powder.
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Episode notes
AI Kills Informational SEO
- AI overtakes informational SEO, diminishing blog traffic significantly.
- E-commerce SEO remains effective as AI mostly targets informational keywords.
Target Purchase-Intent Content
- Avoid writing broad informational content like "What is a linen napkin" due to low conversions.
- Focus instead on purchase-intent content like product comparisons and buyer's guides.
Create Specific Roundups for AI
- Create specific product roundups like "best protein powder for beginners age 37" to get cited by ChatGPT.
- Bet on AI search growth early to build a competitive advantage for future referral traffic.