599: Ranking In The Age Of Chatgpt: What Google Isn’t Telling You With Jeff Oxford
The My Wife Quit Her Job Podcast With Steve Chou
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AI's Impact on Google Search and SEO
This chapter explores the integration of AI in Google's search landscape, focusing on the introduction of AI mode and its implications for user experience. It discusses the evolving dynamics of SEO, emphasizing the importance of brand visibility and quality content in an AI-driven environment. The chapter also speculates on the future of e-commerce as shopping transitions to conversational interfaces, highlighting the need for a strategic pivot in SEO practices to adapt to these changes.
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