The My Wife Quit Her Job Podcast With Steve Chou

Cristina Brooks Potts, the founder of Authentic Ego, shares her inspiring journey of launching a skincare brand designed for hormonal and acne-prone skin. She reveals her research-backed approach, emphasizing problem-first R&D over marketing-driven formulas. Cristina discusses the initial $80,000 investment and her unique validation process using Reddit community insights. She also highlights the challenges of finding chemists and the importance of authentic organic marketing strategies. The conversation wraps up with her plans for future growth and product expansions.

In this episode, Toni and I share what we learned at Ecommerce Fuel Live in Bozeman Montana.  You’ll learn the most actionable lessons, the surprising themes that kept coming up, and the mindset shifts shared by the smartest operators in the room. What You’ll Learn Insider Tips From Top Ecommerce Minds How To Level Up Your Online Store What happened at ECF Live Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings. The Family First Entrepreneur […] The post 612: Lessons From the Smartest eCommerce Founders At ECF Live appeared first on MyWifeQuitHerJob.com.

In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value.  What You’ll Learn The top Shopify features boosting big brands. How to leverage AI for sales growth. How to optimize your store for conversions. Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll […] The post 611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster appeared first on MyWifeQuitHerJob.com.

In this episode, I chat with Ritu Java, founder of PPC Ninja, about how top ecommerce brands are using AI to scale faster and smarter. We dig into real-world examples of how automation and data-driven tools are transforming ad management, product research, and day-to-day operations. Whether you’re running a seven- or eight-figure store, you’ll learn how to use AI to save time, cut costs, and unlock new growth opportunities. What You’ll Learn Discover how 7 and 8 figure ecommerce brands are using AI to automate growth and improve efficiency. Learn practical ways to apply AI to ad management, product research, […] The post 610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java appeared first on MyWifeQuitHerJob.com.

In this episode, we’re cutting through the hype around Apple Podcasts and Spotify to talk about where listeners really spend their time, YouTube. I’ll show you why video is quickly becoming the default for podcast consumption and how creators who adapt are pulling ahead. What You’ll Learn Why YouTube has quietly become the number one podcast platform and how it’s reshaping listener habits. Why you are leaving money on the table by sticking to Apple Podcasts or Spotify. Practical steps to grow faster on YouTube and take advantage of video-first podcasting. Sponsors SellersSummit.com – The Sellers Summit is the ecommerce […] The post 609: Forget Apple Podcasts. This Is Where Listeners Really Are appeared first on MyWifeQuitHerJob.com.

In this engaging discussion, Norm Farrar, a seasoned e-commerce expert, shares insights on thriving in the Amazon marketplace. He discusses why many sellers will struggle in 2025 and what top earners are doing to adapt. Norm emphasizes building strong brands that command higher prices and tapping into niche markets. He also highlights effective community-building strategies using platforms like WhatsApp and newsletters, demonstrating how to engage members and drive sales without discounts.

In this episode, we’re diving into vibe coding and asking the big question: will you ever need to buy a Shopify app again? Vibe coding lets you build custom features on your store without stacking endless plugins, and it could change the entire Shopify ecosystem. We’ll cover what it is, who it helps, and whether this is the beginning of the end for paid SAAS apps. What You’ll Learn What vibe coding is and how it can replace common Shopify apps. The tradeoffs between lower costs and higher maintenance risks. How to get started with vibe coding Sponsors SellersSummit.com – […] The post 607: Will Vibe Coding Replace Shopify Apps? A Discussion With Toni Herrbach appeared first on MyWifeQuitHerJob.com.

In this episode, I’m joined by Kevin King, a veteran Amazon entrepreneur, mentor, and educator you probably know from the Freedom Ticket course and his two podcasts. Kevin also runs the Billion Dollar Sellers Summit and a popular newsletter where he shares insider strategies with some of the top minds in ecommerce. Today we dive into where Amazon is headed, the future of DTC, and what these shifts mean for anyone selling online. What You’ll Learn The future of Amazon and DTC Is Amazon still worth it in 2025 and beyond? Trends in AI and ecommerce Sponsors SellersSummit.com – The […] The post 606: Kevin King On The Future Of Ecommerce: Amazon vs DTC In 2025 appeared first on MyWifeQuitHerJob.com.

In this episode, I’m joined by Chris Shaffer, a long-time friend of the show. Chris is someone who always brings a fresh, no-fluff perspective on what’s working right now and he’s known for getting his hands dirty, testing strategies himself, and sharing insights from the trenches. Today, we’re tackling a hard truth: 99 percent of ecommerce content fails to drive sales or even get noticed. Chris breaks down why most brands get content wrong, the mistakes that are costing them growth, and the exact strategies that are working in 2025. What You’ll Learn Why Most Ecommerce Content Falls Flat What […] The post 605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer appeared first on MyWifeQuitHerJob.com.

In this episode, we’re going to get real about what it’s like selling on Amazon right now. Everyone loves to brag about screenshots and seven-figure revenue numbers, but the truth is, selling at scale in 2025 is messy. Fees are higher, competition is tougher, and if you’re not careful, Amazon will eat your margins alive.  In this episode Bernie shares his AI strategies. What You’ll Learn How Amazon’s landscape looks in 2025 Key strategies for scaling on Amazon How AI is shaking up e-commerce game Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the […] The post 604: Amazon In 2025: What It Takes To Sell At Scale (And How Ai Changes The Game) With Bernie Thompson appeared first on MyWifeQuitHerJob.com.