The My Wife Quit Her Job Podcast With Steve Chou

In this episode, Toni and I break down our plan for 2026 and why it looks very different from this past year. Instead of chasing every new opportunity, we’re focusing on the few decisions that actually move the needle and the tradeoffs we’re making. What You’ll Learn Get The Lowdown On Our Goals For 2026 Toni’s Vision For Growth Steve Plan For The New Year Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings. The Family […] The post 620: Our 2026 Business Plan With Toni Herrbach appeared first on MyWifeQuitHerJob.com.

In this episode, I sit down with Robin Hall, who did the “impossible” by building a thriving sustainable kids clothing brand in the most brutal niche in e-commerce. You’ll hear the full 45-minute story behind her appearance on NPR’s “How I Built This” including the strategies, struggles, and surprising pivots that took her from my wife’s college friend to the founder of Town Hall Co. What You’ll Learn Why The Clothing Market Is Super Competitive And Tough To Enter How Robin Got Her First Sales How to Carve Out A Niche In Apparel Sponsors SellersSummit.com – The Sellers Summit is […] The post 619: Why Most Apparel Brands Fail and How Robin Hall Built One That Didn’t appeared first on MyWifeQuitHerJob.com.

In this episode Toni and I walk through the latest AI updates and what stood out from a packed week of announcements. It’s been nuts with new tools dropping almost every day. We break down the most useful changes and what they mean for creators and ecommerce store owners right now. What You’ll Learn What’s new with AI The sentiment about AI amongst our peers Practical use cases in ecom and content creation Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! […] The post 618: AI Tools Are Getting Scary Good – Here’s The Latest With Toni Herrbach appeared first on MyWifeQuitHerJob.com.

In this episode, I sit down with Charles Chakkalo, a student from my Create a Profitable Online Store course. Most people assume retail arbitrage is a worn out Amazon side hustle that barely covers gas, but Charles never accepted that ceiling. He pushed the same model far past what anyone expected and built an eight figure business with multiple warehouses. What You’ll Learn Does retail arbitrage still work? Where Charles sources his products for arbitrage How to actually make a profit with arbitrage Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 […] The post 617: Charles Chakkalo Makes 8 Figures On Amazon Doing Something Everyone Said Was Dead appeared first on MyWifeQuitHerJob.com.

Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding. If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you. What You’ll Learn Strategies to maximize your Black Friday deals How to avoid sacrificing your margins How to not cheapen your brand over the holidays […] The post 616: The Black Friday Playbook We’re Using This Year appeared first on MyWifeQuitHerJob.com.

Brandon Harahoe, VP of Montana Knife Company, shares insights into their success as a Made-in-USA brand thriving on Shopify without relying on Amazon. He discusses how they built a loyal community around quality craftsmanship and utilized unique marketing strategies. Brandon explains their email-first drop model, the importance of maintaining a balance between in-stock SKUs and scarcity, and their innovative content approach through SEO and social media. He highlights the brand's commitment to authenticity and ambitious plans for future growth.

In this episode, Toni and I unpack the lesser-known realities of brand partnerships.  We talk about what actually happens behind the scenes and why some collaborations work while others fall flat. We discuss the unspoken expectations and trade-offs so you can navigate deals more confidently and make better long-term decisions. What You’ll Learn The pros and cons of doing brand deals How to have smoother brand collabs Where and how to get brand deals Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a […] The post 614: The Hidden Rules of Brand Deals That Influencers Never Talk About appeared first on MyWifeQuitHerJob.com.

Cristina Brooks Potts, the founder of Authentic Ego, shares her inspiring journey of launching a skincare brand designed for hormonal and acne-prone skin. She reveals her research-backed approach, emphasizing problem-first R&D over marketing-driven formulas. Cristina discusses the initial $80,000 investment and her unique validation process using Reddit community insights. She also highlights the challenges of finding chemists and the importance of authentic organic marketing strategies. The conversation wraps up with her plans for future growth and product expansions.

In this episode, Toni and I share what we learned at Ecommerce Fuel Live in Bozeman Montana.  You’ll learn the most actionable lessons, the surprising themes that kept coming up, and the mindset shifts shared by the smartest operators in the room. What You’ll Learn Insider Tips From Top Ecommerce Minds How To Level Up Your Online Store What happened at ECF Live Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab The Recordings. The Family First Entrepreneur […] The post 612: Lessons From the Smartest eCommerce Founders At ECF Live appeared first on MyWifeQuitHerJob.com.

In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value.  What You’ll Learn The top Shopify features boosting big brands. How to leverage AI for sales growth. How to optimize your store for conversions. Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll […] The post 611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster appeared first on MyWifeQuitHerJob.com.