
What Next?
"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.
Latest episodes

Apr 13, 2024 • 40min
Blockchain and the Level Playing Field
Kirthiga Reddy, former managing director (and the very first employee) of the social media giant Meta in India, co-founder of Liftery , and the first female investment partner at Softbank is today the CEO of the generative AI and blockchain startup Virtualness. In this conversation, Kirthiga discusses the enabling opportunities provided by Blockchain, Generative AI, and the rise of India.
Kirthiga argues that in the world of Gen AI, blockchain is going to become even more important for creators, brands, sports media, and entertainment. She says
that the read-write-own era that blockchain ushers will give new ways to monetize their side hustles (and also main hustles) and leverage them into a fairer, more creative world. She envisions a future where all moments that matter — including awards, certificates, memorabilia -- will be on blockchain.
Kirthiga Reddy links
Linkedin: https://www.linkedin.com/in/kirthiga/
Twitter: https://twitter.com/kirthigareddy
Virtualness links
Website: https://www.virtualness.io
Linkedin: https://www.linkedin.com/company/virtualnessio
Twitter: https://twitter.com/Virtualnessio

5 snips
Apr 6, 2024 • 35min
The Art of Thriving: Why recovery matters more than the hustle
Joey Hubbard, Chief Training Officer at Thrive Global, discusses the importance of self-care and recovery in performance, highlighting the need to prioritize values and boundaries for a fulfilling life. The podcast touches on building resilience through connection and joy, emphasizing positive social connections, sleep, movement, and reducing exposure to negative news. It also explores the significance of recovery and resilience in business success, stressing the correlation between employee joy and brand strength.

Mar 23, 2024 • 38min
The Grether Rule
The podcast discusses the blend of branding and performance campaigns in advertising, highlighting the importance of merging creativity and analytics. The VP GM of Uber advertising shares insights on the future of mobility media, emphasizing the integration of online and offline worlds. The conversation explores the evolution of platform businesses like Uber and Walmart, focusing on data monetization and the shift towards companies embracing themselves as revenue-generating platforms.

26 snips
Mar 16, 2024 • 40min
The Value of News in the War on Truth
Lou Paskalis discusses the business opportunity news brings for marketers and society. Advertisers missing out on revenue by avoiding news. AI's potential impact on misinformation and news publishers. Importance of news in marketing and reaching older demographics. Challenges of misinformation, deep fakes, and AI in advertising.

6 snips
Mar 9, 2024 • 40min
Upgrading the Human: The Challenge for Bosses
The podcast discusses managing stress and achieving fulfillment in the workplace. Emphasis is put on coaching and mentoring over bossing. Lisa McCarthy shares her journey from leading sales organizations to founding a company focused on personal growth. The importance of leadership development and evolving leadership in the face of disruptions are explored. Insights are given on talent development, coaching, and practical management approaches in companies.

Mar 2, 2024 • 46min
The Augmented Human
A CEO discusses the future of work with AI enhancing human abilities. Topics include personalized staff support, problem solving, creativity, and leadership. The podcast explores the evolution of online education, digital upskilling for organizations, and the concept of the 'augmented human'.

Feb 24, 2024 • 46min
Small Yet Mighty: Shaping the Future of AI Models
Rudina Seseri, Co-Founder and Managing Partner of Glasswing Ventures, shares her insights on the future of Artificial Intelligence based on 19 years of investing and operational experience in high-growth AI and Frontier Technology companies. She argues that large language models will become
smaller, more distilled, more refined, and therefore more powerful, while the transparency of the open-source and open model landscape will enable companies to control their own destinies. She believes that the Coming Wave, predicted by author Mustafa Suleyman, will strip the paint off some
AI companies to reveal the true AI-Natives set to thrive.
https://www.the-coming-wave.com
On LLMs becoming smaller
LLMs for Dummies by Rex Woodbury: https://www.digitalnative.tech/p/llms-for-dummies?utm_source=substack&utm_medium=email
Phi-1.5: https://www.linkedin.com/pulse/phi-15-ai-textbooks-groundbreaking-new-way-train-llms-rudina-seseri-acbre/?trackingId=xFExcDnPTyuisRwZdmCs%2BQ%3D%3D
On Meta's AI strategy
Meta AI roadmap: https://www.wsj.com/video/events/metas-ai-roadmap/D8AD06F0-BCB8-4615-8FF6-B7DD3E1CE228.html
On AI trough of disillusionment
Biden EO on AI: https://www.whitehouse.gov/briefing-room/presidential-actions/2023/10/30/executive-order-on-the-safe-secure-and-trustworthy-development-and-use-of-artificial-intelligence/
SuperReturns: https://globalfinance.connectmeinforma.com/community/superreturn/articles/five-essential/details

Jan 6, 2024 • 36min
The Game of Sports
Internet pioneer, John Kosner, President of Kosner Media, a digital media and sports consultancy and investment advisor in sports tech startups on the future of Sports. His four decades of Sports media expertise include building ESPN into the world's leading digital Sports destination; he also struck ESPN's original streaming deal with Bamtech, which led to Disney's acquisition of Major League baseball's technology firm in 2016. He argues that Sports will follow gaming into the interactive world building communities around sports players on and offline as younger fans look for new ways to engage. And he advises us to follow his old Disney colleague, Steve Jobs’ mantra: beware the status quo. Latest Sports Business Journal column: https://www.kosnermedia.com/news/crossing-sports-media-rubicon-one-year-laterNCAA Gender Equity Media & Sponsorship Analysis, 2021: https://static1.squarespace.com/static/5e48689ce8cf6318cdabe294/t/6149e29e8768351a56a63bcf/1632232095074/NCAA+Gender+Equity+KHF+Phase+I+Report+-+Desser+Media+%26+Sponsorship+Addendum.pdfInterview with Ben Thompson, Stratechery: https://www.kosnermedia.com/news/kosner-stratechery-interview-past-future-sports-abundance

Dec 16, 2023 • 34min
The Art of the Side Hustle
Chris Guillebeau, New York Times best-selling author of The $100 Startup, Side Hustle and The Happiness of Pursuit on the rise of the side gig, and its impact on the future of work. His daily podcast, Side Hustle School is downloaded two million times a month, often by listeners who have regular jobs but want to diversify their income, create more options for themselves and do more of what matters. He argues that this creator economy is redefining what work means, with more focus on joy and meaning but also on what he calls asymmetrical risk which can reap a very different type of reward. Further links: https://chrisguillebeau.com/

Dec 2, 2023 • 41min
Change is Gonna Do You Good
Michael Millward, Managing Director of Lyreco, discusses the importance of community, resilience, and change in business. They explore the transformation of the workplace community, the role of chatbots in business, and the challenges faced in creating a strong community. The speakers also highlight the importance of resilience and adaptability, and how AI can enhance existing roles.