What Next? The Autonomy of Micro Media
Nov 2, 2024
Brian Morrissey, founder of Rebooting and former president of Digiday Media, dives into the evolution of sustainable media. He discusses the shift from mass media to micro media, emphasizing individual creativity and niche expertise. Morrissey highlights how AI will complement human talent rather than replace it, and explains the rise of independent work post-pandemic, advocating for a new perspective on entrepreneurship. He also underscores the importance of personal branding and adaptability in today's changing job landscape.
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Micro-media Power Shift
- The shift from mass media to micro-media decentralizes power.
- This power shift moves from institutions to individuals, creating leverage for individuals.
Rebooting's Growth
- Brian Morrissey started Rebooting with a Substack newsletter, then expanded to podcasts, consulting, and events.
- He advises starting small and incrementally growing, similar to Uber's initial strategy.
Micro-business Margins
- While smaller businesses' revenue might appear modest compared to large corporations, their per-head profit margins are often higher.
- They achieve this with fewer employees, maximizing individual contributions.