

What Next?
Publicis Groupe
"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.
Episodes
Mentioned books

Nov 1, 2025 • 37min
Media Deregulation and The Rise of Valuable Trash
Ross Benes, a Senior Analyst at eMarketer and author of '1999: The Year Low Culture Conquered America,' dives into the consequences of media deregulation. He argues that while this shift has flooded the market with infomercials and reality TV, these 'trashy' formats resonate with millions. Ross also highlights how the rise in sports rights fees has opened doors for less mainstream sports. The conversation shifts to the migration of online personalities to traditional media, exemplified by Bari Weiss's new role at Paramount, marking a significant media trend.

Oct 25, 2025 • 47min
Humanity, Humans and Meaning in the Agentic Workplace
Omar Imtiaz, Distinguished Enterprise Architect at Salesforce on the transformative impact of AI on human work. With a background in computer science and IT, Omar argues the importance of the shift from technology-driven to human-centered transformation with AI enhancing human capabilities rather than replacing them. Advocating for a collaborative approach where AI and humans work together, he reminds us that meaning, purpose and emotional engagement is the future of the workplace, unleashing a completely new generation of creativity.Omer joins us in his personal capacity. The opinions shared are his own and do not necessarily reflect those of Salesforce. Nothing here is confidential, proprietary, or advice; it’s a general discussion of industry topics.#AI #Creativity #Futureofwork

Oct 18, 2025 • 37min
The Currency of Culture in The Attention Economy
Joe Marchese, co-founder of Human Ventures and Casa Komos Brands Group on the importance of The Attention Economy. The founder of TrueX and former president of advertising revenue for Fox Networks Group who oversaw billions in annual revenue across Fox Broadcast, FX, National Geographic and Fox Sports, including the Super Bowl and World Series, lays out a more effective advertising strategy as the industry shifts from impression-based metrics to real engagement. The value of human relationships and trust in a business world increasingly influenced by AI, he says, must place cultural adjacency and experiential marketing at its core. It is integrity through a human lens, he argues, which will become critical in the marketing of the future.#Business #Human #Marketing

Oct 4, 2025 • 32min
Digital Surgery, Telerobotics and the Future of Medicine
Dr. Mohan Gundeti, pioneer in pediatric robotic and laparoscopic surgery on his innovations in digital surgery, AI, and telerobotics. The first surgeon to perform reconstructive bladder surgery in a child argues for the future of robotic surgery in minimally invasive surgeries, including pediatric patients as young as four months. The use of AI and machine learning to diagnose health conditions and enable remote surgeries, he says, could potentially reduce kidney failure in children and increase global health equity. As a student at the Leadership in Society Initiative at the University of Chicago Graham School, he also argues the case for personal enhancement by training himself for marathons and practicing gratitude.#Medicine #Robotic

Sep 27, 2025 • 36min
AI, Tech and Personalization is spilling onto your clothes!
Nick Restrepo, Vice President of Sales at World Emblem, on his journey into heat applied decorations in the garment industry. Today creativity and personalization driven by AI is spreading everywhere. Using the evolution from traditional sewing to heat-applied dimensional branding as an example, Nick argues the impact of technology, particularly AI, in personalization and streamlining the process. His insights in leadership stress humility, transparency, and client relationship-building, but time, he concludes, is the ultimate currency.

Sep 20, 2025 • 27min
Being the Architect of Change
Rick Yvanovich, visionary business coach and serial entrepreneur, on his journey from an accountant to transformational business coach. The author of Business as Unusual, How to Thrive in the New Renaissance, and trusted advisor to driving growth and change around the world argues that being an architect of change, is about blending purpose and performance. He calls for personal accountability in leadership and as a team member, making the choice to shape your life and aligning your own sense of purpose in your organization's success.

Sep 13, 2025 • 38min
How to Be Indispensable in the Workplace of the Future
Chris Hirst, an award-winning author and former Global CEO, shares his insights on leadership and career success. He emphasizes that effective leadership is about movement and transformation, not just authority. Hirst argues that career fulfillment hinges on attitude and the ability to build strong relationships. He dispels the myth that busyness equals productivity, urging listeners to focus on clear goals. Key skills like networking and empowering others are crucial for becoming indispensable in today's workplace.

Sep 6, 2025 • 46min
Building the Internet for Machines: The Next Tectonic Shift
Michael Walrath, CEO of Yext, on the shift from an internet built for humans to one built for machines. The founder of Right Media which was acquired by Yahoo for $850 million, and Moat which was acquired by Oracle, argues the importance of structured data for AI-driven search and discoverability. Google, he says, will still be important, but will soon no longer be the entire oxygen of the internet. As AI blows this space apart, marketers, he urges, must quickly adapt by focusing on data architecture and leveraging new AI tools like ChatGPT and TikTok. However, he believes that the future is bright, if only for marketers who understand the scope of this exciting tectonic shift.

Aug 16, 2025 • 41min
The Mensch in an Age of Artificial General Intelligence
Anders Indset, leading business philosopher and author of The Singularity Paradox, places the emergence of Artificial Human Intelligence at the center of a broader reflection on what it means to be human in a world of accelerating technological change. Recognized by Thinkers50 as one of the most influential voices in technology, economy, and leadership, he is the founder and chairman of Njordis Group, a venture firm committed to enabling positive progress for humanity.As the commercialization of humanoid robotics gathers pace, Indset warns of the societal and existential consequences of systems that are increasingly capable of replicating human thought and behavior. In a landscape shaped by exponential transformation, where risks and possibilities unfold simultaneously, he argues for a new mindset: organizations as learning systems, guided by innovation and shaped by ethical cultures rooted in trust, change, and friction.

Aug 9, 2025 • 33min
The Honest Workplace in an Era of Ambiguity and Change
Steven Gaffney, author and expert in change management and honest communication on his nine-step formula for effective leadership. Coaching and advising high-achieving teams with Fortune 500 clients like Amazon, Marriott and Allstate Insurance and the US government and military has led him to highlight the need for deep listening and addressing emotions. Leaders must create emotionally safe environments he argues. Encouraging honest feedback, maintaining consistency and appreciating employees' hard work fosters a workplace culture centred on achievement and achievers versus performing and performers in a world of ambiguity and change.#Business #Management


