

What Next?
Publicis Groupe
"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.
Episodes
Mentioned books

Sep 13, 2025 • 38min
How to Be Indispensable in the Workplace of the Future
Chris Hirst, an award-winning author and former Global CEO, shares his insights on leadership and career success. He emphasizes that effective leadership is about movement and transformation, not just authority. Hirst argues that career fulfillment hinges on attitude and the ability to build strong relationships. He dispels the myth that busyness equals productivity, urging listeners to focus on clear goals. Key skills like networking and empowering others are crucial for becoming indispensable in today's workplace.

Sep 6, 2025 • 46min
Building the Internet for Machines: The Next Tectonic Shift
Michael Walrath, CEO of Yext, on the shift from an internet built for humans to one built for machines. The founder of Right Media which was acquired by Yahoo for $850 million, and Moat which was acquired by Oracle, argues the importance of structured data for AI-driven search and discoverability. Google, he says, will still be important, but will soon no longer be the entire oxygen of the internet. As AI blows this space apart, marketers, he urges, must quickly adapt by focusing on data architecture and leveraging new AI tools like ChatGPT and TikTok. However, he believes that the future is bright, if only for marketers who understand the scope of this exciting tectonic shift.

Aug 16, 2025 • 41min
The Mensch in an Age of Artificial General Intelligence
Anders Indset, leading business philosopher and author of The Singularity Paradox, places the emergence of Artificial Human Intelligence at the center of a broader reflection on what it means to be human in a world of accelerating technological change. Recognized by Thinkers50 as one of the most influential voices in technology, economy, and leadership, he is the founder and chairman of Njordis Group, a venture firm committed to enabling positive progress for humanity.As the commercialization of humanoid robotics gathers pace, Indset warns of the societal and existential consequences of systems that are increasingly capable of replicating human thought and behavior. In a landscape shaped by exponential transformation, where risks and possibilities unfold simultaneously, he argues for a new mindset: organizations as learning systems, guided by innovation and shaped by ethical cultures rooted in trust, change, and friction.

Aug 9, 2025 • 33min
The Honest Workplace in an Era of Ambiguity and Change
Steven Gaffney, author and expert in change management and honest communication on his nine-step formula for effective leadership. Coaching and advising high-achieving teams with Fortune 500 clients like Amazon, Marriott and Allstate Insurance and the US government and military has led him to highlight the need for deep listening and addressing emotions. Leaders must create emotionally safe environments he argues. Encouraging honest feedback, maintaining consistency and appreciating employees' hard work fosters a workplace culture centred on achievement and achievers versus performing and performers in a world of ambiguity and change.#Business #Management

Aug 2, 2025 • 42min
Creators, Authenticity and the Portfolio Career
Kudzi Chikumbu, tech executive at TikTok, venture capital advisor and digital influencer on the rise of the portfolio career. He argues that the creator economy is much more than just a side hustle, but a talent pipeline which is already enabling the best creatives to leverage their talent and use social media to express their authentic creativity. The role of human differentiation in the AI age, he argues, will remain crucial as the need rises for creativity, inspiration, and identity to work alongside the machines of the future.#Tik-Tok #ContentCreators #SocialMedia

Jul 26, 2025 • 40min
Super Shifts in The Age of Intelligence
Steve Fisher, futurist and innovation leader at Revolution Factory and The Human Frontier Institute on the future of AI and human potential in the workplace. The author of The Startup Equation, host of The Think Forward Show and Off World Podcast discusses his new book, Super Shifts, which argues the importance of designing the future rather than simply reacting to it or resisting it. He says the rapid systemic changes driven by AI and other technological advancements must be seen as an opportunity to reimagine and reinvent if we are to embrace the Age of Intelligence. #Startup #AI #HumanIntelligence

Jul 19, 2025 • 1h 2min
Fireside chat: Rethinking Work
On a special crossover episode between Career Lab and What Next, Renetta McCann joins Rishad Tobaccowala to explore the monumental shifts redefining where, when, and why we work. Drawing from insights in Rishad’s new book, Re-Thinking Work, they unpack the five forces reshaping the future of employment—from generational mindset shifts and the rise of AI to the gig economy and the lasting effects of the pandemic. Together, they dive into how "unbundled and distributed work" is evolving into a competitive advantage, enabling greater flexibility and unlocking global talent in today’s ever-changing landscape.#Leadership #FutureOfWork #Business

Jul 12, 2025 • 40min
The Six Worker Archetypes
James Root, a Senior Partner at Bain & Company and author of 'The Archetype Effect', discusses the critical need to de-average talent management. He introduces six worker archetypes—Giver, Operator, Artisan, Explorer, Striver, and Pioneer—each reflecting distinct motivations. Root emphasizes that understanding these individual differences is key to enhancing productivity and engagement. He also addresses AI's impact on job dynamics and the growing quest for purpose in the workplace, particularly among Generation Z.

Jun 28, 2025 • 32min
Curation is the New Creation: Memories and Storytelling in the Digital Age
Haleh Shoa, founder of Picturli, on intentional digital preservation of memories, both for the individual but also in Business. The former advertising executive who has led global brands such as Apple, Infinity, Nissan and Ritz Carlton through the analogue to digital transition, including spearheading transformation at Ogilvy LA, argues that digital asset management can curate a corporate legacy. Blending storytelling strategy and digital hygiene, she says, can help to preserve what matters most. #Business #Photography #Content

Jun 21, 2025 • 40min
The Business of Creativity and the Expression of Self
Sir John Hegarty on the philosophical heart of creativity. The founder of Bartle Bogle Hegarty and a legend in advertising who now advises startups, argues that the expression of self is the key to creativity. In his series of courses, The Business of Creativity, he explains the need to understand the two different types of creativity: pure and applied. He urges leaders to forget the data and feed their curiosity, doing whatever it takes to make the creative self the source of innovation. As AI’s ‘remarkable’ technology democratizes opportunity, he says that leaders and young entrepreneurs must embrace it as a collaborator, but never lose sight of the superpower of the creative human.#Creativity #AI #Business #Techonology