What Next?

Christian Godden, Head of Strategy at Malmö FF and former strategic director at BBDO Nordics, dives into the vital role of community in football. He shares how Malmö FF operates on 'human currency,' prioritizing community engagement over financial resources. From innovative educational programs to building resilience through trust, he explores how sports foster belonging. Christian argues for balancing data with genuine relationships, emphasizing that technology should connect, not isolate people. This conversation reveals the power of community in shaping a club's identity.

Dr. Katie Best, a leadership coach and consultant linked with LSE and King's College London, shares her insights on overcoming leadership challenges. She clusters these challenges into managing oneself, teams, and leading change. Katie emphasizes the importance of communication in a hybrid workplace to avoid burnout and enhance performance. Her SOLVE model advocates for a structured approach to problem-solving. She also highlights the significance of understanding team dynamics and aligning cultural values to drive engagement and success.

Ross Benes, a Senior Analyst at eMarketer and author of '1999: The Year Low Culture Conquered America,' dives into the consequences of media deregulation. He argues that while this shift has flooded the market with infomercials and reality TV, these 'trashy' formats resonate with millions. Ross also highlights how the rise in sports rights fees has opened doors for less mainstream sports. The conversation shifts to the migration of online personalities to traditional media, exemplified by Bari Weiss's new role at Paramount, marking a significant media trend.

Omar Imtiaz, Distinguished Enterprise Architect at Salesforce on the transformative impact of AI on human work. With a background in computer science and IT, Omar argues the importance of the shift from technology-driven to human-centered transformation with AI enhancing human capabilities rather than replacing them. Advocating for a collaborative approach where AI and humans work together, he reminds us that meaning, purpose and emotional engagement is the future of the workplace, unleashing a completely new generation of creativity.Omer joins us in his personal capacity. The opinions shared are his own and do not necessarily reflect those of Salesforce. Nothing here is confidential, proprietary, or advice; it’s a general discussion of industry topics.#AI #Creativity #Futureofwork

Joe Marchese, co-founder of Human Ventures and Casa Komos Brands Group on the importance of The Attention Economy. The founder of TrueX and former president of advertising revenue for Fox Networks Group who oversaw billions in annual revenue across Fox Broadcast, FX, National Geographic and Fox Sports, including the Super Bowl and World Series, lays out a more effective advertising strategy as the industry shifts from impression-based metrics to real engagement. The value of human relationships and trust in a business world increasingly influenced by AI, he says, must place cultural adjacency and experiential marketing at its core. It is integrity through a human lens, he argues, which will become critical in the marketing of the future.#Business #Human #Marketing

Dr. Mohan Gundeti, pioneer in pediatric robotic and laparoscopic surgery on his innovations in digital surgery, AI, and telerobotics. The first surgeon to perform reconstructive bladder surgery in a child argues for the future of robotic surgery in minimally invasive surgeries, including pediatric patients as young as four months. The use of AI and machine learning to diagnose health conditions and enable remote surgeries, he says, could potentially reduce kidney failure in children and increase global health equity. As a student at the Leadership in Society Initiative at the University of Chicago Graham School, he also argues the case for personal enhancement by training himself for marathons and practicing gratitude.#Medicine #Robotic

Nick Restrepo, Vice President of Sales at World Emblem, on his journey into heat applied decorations in the garment industry.  Today creativity and personalization driven by AI is spreading everywhere. Using the evolution from traditional sewing to heat-applied dimensional branding as an example, Nick argues the impact of technology, particularly AI, in personalization and streamlining the process. His insights in leadership stress humility, transparency, and client relationship-building, but time, he concludes, is the ultimate currency.

Rick Yvanovich, visionary business coach and serial entrepreneur, on his journey from an accountant to transformational business coach. The author of Business as Unusual, How to Thrive in the New Renaissance, and trusted advisor to driving growth and change around the world argues that being an architect of change, is about blending purpose and performance. He calls for personal accountability in leadership and as a team member, making the choice to shape your life and aligning your own sense of purpose in your organization's success. 

Chris Hirst, an award-winning author and former Global CEO, shares his insights on leadership and career success. He emphasizes that effective leadership is about movement and transformation, not just authority. Hirst argues that career fulfillment hinges on attitude and the ability to build strong relationships. He dispels the myth that busyness equals productivity, urging listeners to focus on clear goals. Key skills like networking and empowering others are crucial for becoming indispensable in today's workplace.

Michael Walrath, CEO of Yext, on the shift from an internet built for humans to one built for machines. The founder of Right Media which was acquired by Yahoo for $850 million, and Moat which was acquired by Oracle, argues the importance of structured data for AI-driven search and discoverability. Google, he says, will still be important, but will soon no longer be the entire oxygen of the internet. As AI blows this space apart, marketers, he urges, must quickly adapt by focusing on data architecture and leveraging new AI tools like ChatGPT and TikTok. However, he believes that the future is bright, if only for marketers who understand the scope of this exciting tectonic shift.