What Next?

Haleh Shoa, founder of Picturli, on intentional digital preservation of memories, both for the individual but also in Business. The former advertising executive who has led global brands such as Apple, Infinity, Nissan and Ritz Carlton through the analogue to digital transition, including spearheading transformation at Ogilvy LA, argues that digital asset management can curate a corporate legacy. Blending storytelling strategy and digital hygiene, she says, can help to preserve what matters most. #Business #Photography #Content

Sir John Hegarty on the philosophical heart of creativity. The founder of Bartle Bogle Hegarty and a legend in advertising who now advises startups, argues that the expression of self is the key to creativity. In his series of courses, The Business of Creativity, he explains the need to understand the two different types of creativity: pure and applied. He urges leaders to forget the data and feed their curiosity, doing whatever it takes to make the creative self the source of innovation. As AI’s ‘remarkable’ technology democratizes opportunity, he says that leaders and young entrepreneurs must embrace it as a collaborator, but never lose sight of the superpower of the creative human.#Creativity #AI #Business #Techonology

Mike Maynard, CEO of the Napier Group, is an expert in B2B technology PR and champions employee ownership and team development. He discusses the impact of employee ownership on company culture and productivity. Mike emphasizes the critical need for focus in competitive markets and the importance of investing in employee growth. He also highlights the challenges of measuring marketing effectiveness, urging businesses to go beyond simple metrics. The conversation is a refreshing take on blending ownership and accountability in organizational success.

Bill Harvey, an Emmy-winning media researcher and advertising veteran, shares his insights on achieving peak performance through understanding consciousness. He discusses the three levels of consciousness, emphasizing the transformative flow state that enhances creativity and decision-making. Harvey highlights the importance of self-awareness in pursuing personal passions and overcoming societal pressures, especially post-pandemic. He also explores how psychographics have revolutionized advertising, aligning campaigns with genuine audience desires for better engagement.

Rohit Bhargava, founder of the Non Obvious Company and IdeaPress Publishing, on augmented creativity, the human mode, and accelerated learning. Adjunct professor at Georgetown University with a background in marketing and advertising at Ogilvy and Leo Burnett, he argues the significance of live events, media literacy, and the role of the curator in the stories we tell in branding. Technology advancements and storytelling, he says are interlinked, but the future will always depend on the greatest storytellers, and in particular, those who find the non-obvious stories to tell.#Advertising #Business #Technology

Michael Tchong, pioneer in digital marketing and consumer behaviour and Adjunct Professor of Innovation at the University of San Francisco on uber trend spotting in a world of AI driven innovation, acceleration imperative and time compression.  A trusted authority on market-disrupting trends, he predicts the extinction of digital marketing with the rise of AI-powered disruptors, and the influence of the control enthusiast as consumers demand instant gratification and superior services. He says success in business will be driven by human innovation and human insight in the AI-driven economy with the rise of service marketing where consumers dictate the terms.#Business #AI #Innovation

Dr. Angela Jackson, CEO of Future Forward Strategies and author of 'Win Win Workplace,' dives into the pivotal role of employee voices in shaping successful businesses. She emphasizes that companies prioritizing employee well-being see stronger financial outcomes. Angela discusses the essential shift towards measuring retention and engagement, advocating for transparent feedback processes. The podcast also highlights how generational changes are reshaping expectations in the workplace, pushing for more flexibility and internal talent development. Her insights shed light on creating a win-win culture.

Nick Colucci, former chief operating officer of Publicis North America on his 40-year career in healthcare advertising and recent induction into the Hall of Fame. Having built Publicis Health into the industry's largest health focused agency network as CEO and chairman, Nick shares the top three take outs of his extraordinary career: the importance of self-management over time-management; the significance of feedback as a gift; and the impact of being a multiplier rather than a divider in leadership. His approach to mentoring focusses on the value of discipline and feedback on personal and professional growth. When we grow people around us, he argues, we grow their skills, we grow teams, we grow companies and we grow business.#Grow #Business #Upskill

Digital pioneer and innovator Leslie Laredo, president of Laredo Group and the Academy of Digital Media, and Deborah Burns, award-winning author of "Authorize IT!: Think Like a Writer to Win, brand storyteller, and business strategist, share their thoughts on why leadership must be redefined -- and how to it. They discuss their beliefs, stressing that traditional models of leadership need to evolve to emphasize neutrality, belief, and integrity, which are the principles of their Theta Leadership program. This conversation is a must-listen for anyone looking to redefine leadership, expand awareness, and multiply impact in a rapidly shifting landscape.#Leadership #NewBusiness #ThetaLeadership

Steve Dennis, strategic growth consultant and author on risk taking in leadership strategy. His books "Remarkable Retail" and "Leaders Leap," call for companies to adapt quickly to disruption. They stress the importance of being ‘remarkable’, avoiding mediocrity, and taking bold, transformative actions to stay relevant. Explaining the key principles of leadership he describes in his latest book, he says that leaders must embrace change, foster a culture of experimentation, and pay attention to opposing points of view from a more diverse workforce.#BusinessStrategy #Leadership #Disruption