

What Next?
Publicis Groupe
"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.
Top mentioned books
Here are the most frequently recommended books on the What Next? podcast:
#1 Mentioned in 4 episodes
Rethinking Work
#2 Mentioned in 1 episodes
The Tao of Leadership
#3 Mentioned in 1 episodes
The Win-Win Workplace

#4 Mentioned in 1 episodes
Retirement and Its Discontents

#5 Mentioned in 1 episodes
Crossing the Chasm

#6 Mentioned in 1 episodes
Flow
The Psychology of Optimal Experience
#7 Mentioned in 1 episodes
The Archetype Effect
The Archetype Effect

#8 Mentioned in 1 episodes
Shoveling $h!t: A Love Story
The Entrepreneur’s Messy Path to Success