The Currency of Culture in The Attention Economy

Joe Marchese, co-founder of Human Ventures and Casa Komos Brands Group on the importance of The Attention Economy. The founder of TrueX and former president of advertising revenue for Fox Networks Group who oversaw billions in annual revenue across Fox Broadcast, FX, National Geographic and Fox Sports, including the Super Bowl and World Series, lays out a more effective advertising strategy as the industry shifts from impression-based metrics to real engagement. The value of human relationships and trust in a business world increasingly influenced by AI, he says, must place cultural adjacency and experiential marketing at its core. It is integrity through a human lens, he argues, which will become critical in the marketing of the future.#Business #Human #Marketing