
What Next?
"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.
Latest episodes

Feb 15, 2025 • 45min
Collaborative Leadership in the Age of Job Churn
Jack Klues, former director at Publicis Groupe and architect of Publicis Media, discusses the talent crisis in advertising. He argues that investing in long-term employee growth is vital for reducing job churn. Klues emphasizes the need for leaders to foster supportive, collaborative environments rather than sticking to old boss-like behaviors. He also highlights the synergy between AI and human talent, stressing that trust and respect in client relationships are crucial for sustained success.

14 snips
Feb 8, 2025 • 39min
Digital Business in the Era of the Entrepreneur
In this engaging discussion, Mike Lazerow, a serial entrepreneur and co-founder of Golf.com and Buddy Media, shares insights from his journey and new book. He highlights how AI and no-code platforms are democratizing entrepreneurship, allowing diverse voices to thrive. Mike emphasizes the crucial balance between passion and persistence in the entrepreneurial journey. The conversation also touches on the rise of purpose-driven businesses among younger generations and the evolving dynamics of leadership in a hybrid work environment.

Feb 1, 2025 • 33min
AI, Elite Creativity and the Curse of the Mushy Middle
Andrew Essex, a seasoned executive at Tata Consultancy Services on the future of business, creativity, and brands in an AI-driven world. The founding CEO of the award-winning agency Droga5 and CEO of the Tribeca Film Festival argues for the importance of human ingenuity and the need for brands to maintain their value, and gives us his vision of the evolving role of Madison Avenue. He predicts that excellence in craft and the hybridization of creativity and technology will be the way to thrive in an AI world, and says that continuous learning and curiosity is the way to navigate the changing landscape effectively.
#business #leadership #advertising

Jan 25, 2025 • 42min
Aging, Climbing the Second Mountain and the Locus of Internal Meaning
Seth Green, Dean of the University of Chicago Graham School, discusses the art of navigating career transitions with a focus on lifelong learning and purpose. He emphasizes moving from the 'first mountain' of material success to a 'second mountain' shaped by personal values. Green highlights the evolution of education in response to longer lifespans and stresses the importance of joy over financial gains. He advocates for pursuing passions and maintaining healthy relationships as key to personal fulfillment in an ever-changing world.

Jan 17, 2025 • 44min
The Future of Sports Streaming and the Transformation of the Viewing Experience
Peter Naylor, seasoned media executive on the impact of streaming television and the superior experience it provides. The former global Vice President at Netflix argues that Sports streaming will explode our expectations of the viewing experience as Netflix and others begin to leverage the advertising potential of what was the last bastion of traditional media. And through his involvement with Sandy Hook Promise, a nonprofit focused on gun violence prevention, he reminds us of the power and responsibility of media influence as it expands exponentially, particularly on children.
*This episode was recorded on December 11, 2024.

Jan 11, 2025 • 43min
Climate Security: the Opportunities for Business
Donna Dupont, founder and chief strategist for Purple Compass on the importance of good governance and forward planning in business as we face the challenges of climate security and extreme weather events. As an award-winning designer and futurist who helps organizations build their future literacy, she argues how in preparation for future risks, we can see future opportunities. She reminds us that the ramifications of climate change impact every one of us, both as leaders and as individuals, but that in business, it will affect how we hire talent, how we manage risk and where potential clients might or might not spend their money.
#ClimateChange #Business #FutureOfWork

Dec 14, 2024 • 51min
Storytelling in the Digital Age and the Speed of the Startup
Scott Donaton, Chief Marketing and Content Officer at Versus Game, is a brand storytelling expert with a rich background at Hulu and Digitas. He discusses how AI-driven engagement can revolutionize media, arguing for the need to embrace new technologies to stay relevant. Donaton emphasizes the agility of startups compared to large corporations and the importance of meaningful audience engagement rather than just subscriber growth. He also highlights the necessity of rethinking business models in the AI era to foster genuine connections and sustainable growth.

Dec 7, 2024 • 49min
Everything can be taught: the art of leading by inspiring
David Kenny, Chairman of Nielsen, dives deep into the evolving landscape of talent, data, media, and technology.
David explores the critical intersection of people and business goals, offering powerful insights on creating synergy between the two. He discusses how to navigate the complexities of industry shifts, the importance of adaptability in leadership, and how the future of data-driven decision-making will impact companies and consumers alike.
#Leadership #Media #Technology #Data #BusinessStrategy #Innovation

11 snips
Nov 16, 2024 • 35min
EQ+IQ; the coaching equation for an AI workplace
Sairan Aqrawi is an inspiring engineer and business coach who helps midlife women unlock their hidden talents. She shares her journey from Iraq to the U.S. and emphasizes the vital blend of emotional intelligence and technical skills in leadership. Sairan discusses the transformative impact of coaching, particularly for women seeking purpose and fulfillment. She champions the importance of trust, communication, and adaptability, revealing how mentorship can cultivate future leaders while encouraging personal and professional growth.

Nov 8, 2024 • 45min
AI and the creative experience
Joaquin Gil, author, filmmaker, composer and digital artist on AI and the creative experience. He’s also a programmer, creator of graphic novels, live action, animated films and shorts, electronic music albums and the technical director of special effects for classic feature films like Starship Troopers, Godzilla and Oscar winners like Contact and As Good As it Gets. And his children’s book, The Caretakers whose use of AI illustration is one of the first experiments of its kind. He discusses new interfaces, the importance of imagination, the power of creativity and the exciting new world available to creative people.
#AI #Creative #Advertising #Media #contentcreation