What Next? The Changing of the Guard in Media
Sep 21, 2024
Brian Wieser, a principal and CFA at Madison and Wall, shares insights from his extensive background in media and advertising. He discusses the decline of traditional media planning as brands shift towards platform-centric approaches. Wieser highlights the growing importance of talent and trust in an age dominated by performance metrics and AI. He also addresses the challenges traditional media companies face in adapting to a digital landscape and the delicate balance between immediate results and long-term brand integrity.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
From College Radio to Advertising Insights
01:40 • 5min
Navigating the Future of Media: The Decline of Traditional Planning
07:08 • 5min
Shifting Focus: The Impact of AI on Marketing Strategies
12:20 • 2min
Evolving Media Platforms: Tradition Meets the Digital Age
14:17 • 4min
Balancing Performance and Brand Integrity
18:23 • 21min