What Next? cover image

The Changing of the Guard in Media

What Next?

CHAPTER

Balancing Performance and Brand Integrity

This chapter explores the intricate balance between immediate performance gains and long-term brand building within corporate management, especially for companies transitioning to direct-to-consumer models. It emphasizes the necessity for a consistent strategic vision that can withstand external pressures, drawing on examples from notable organizations. Additionally, it discusses the evolving media landscape, revenue models, and the crucial role of effective people management in fostering entrepreneurial spirit and storytelling.

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