The Changing of the Guard in Media
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Balancing Performance and Brand Integrity
This chapter explores the intricate balance between immediate performance gains and long-term brand building within corporate management, especially for companies transitioning to direct-to-consumer models. It emphasizes the necessity for a consistent strategic vision that can withstand external pressures, drawing on examples from notable organizations. Additionally, it discusses the evolving media landscape, revenue models, and the crucial role of effective people management in fostering entrepreneurial spirit and storytelling.
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