Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon's revamped Alexa with generative AI to roll out in October https://www.zdnet.com/home-and-office/smart-home/amazons-revamped-alexa-with-generative-ai-to-roll-out-in-october/ Walmart Marketplace Accelerates Growth; Launches Category Expansion, Multichannel Solutions and Omnichannel Innovations for Sellers https://corporate.walmart.com/news/2024/08/27/walmart-marketplace-accelerates-growth-launches-category-expansion-multichannel-solutions-and-omnichannel-innovations-for-sellers How customers are making more informed shopping decisions with Rufus, Amazon’s generative AI-powered shopping assistant https://www.aboutamazon.com/news/retail/how-to-use-amazon-rufus How Amazon is using AI to detect fake product reviews and ensure authentic customer feedback https://www.aboutamazon.eu/news/customer-trust/how-amazon-is-using-ai-to-detect-fake-product-reviews-and-ensure-authentic-customer-feedback China fast-fashion retailer Temu soared like a rocket for two years—in just a few hours, its parent company lost more than $50 billion in market value https://fortune.com/2024/08/26/temu-pdd-stock-plunges-government-scrutiny-amazon-rivals/ Amazon India to cut down its selling fees by 12% ahead of festive season https://www.livemint.com/companies/amazon-india-to-cut-down-its-selling-fees-by-12-ahead-of-festive-season-janmashtami-2024-11724471866431.html Join Bradley and other Helium 10 Members for an informal meetup in Mumbai early in the morning on Friday the 6th! We will be in the Crystal Lounge networking and would love to see you there! For more details go to: h10.me/mumbai Catch Bradley at the Istanbul Global E-Export Summit 2024 h10.me/istanbul and at the Amazon Global Selling Community Event PH Seller Bootcamp in Manila h10.me/manila Lastly, are you leveraging Helium 10 to its fullest potential? We break down the newest features of Helium 10's Chrome extension, including the X-ray tool's suggested PPC bid column and clickable brand insights. Learn how to split-test product images and ideas with real Amazon buyer feedback using Helium 10's Audience tool powered by PickFu, and listen to a special use case from Kseniia that showcases its power in product development. Tune in for all these valuable insights and more to keep your e-commerce strategy ahead of the curve! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:17 - Alexa With AI 03:13 - Walmart Big Announcements 09:09 - Amazon Rufus 12:19 - Amazon Fake Reviews 12:55 - Shipping Time Settings 13:32 - Temu Trouble 14:21 - India Fee Reductions 14:54 - Meet Bradley on the Following Events 16:03 - Helium 10 New Feature Alerts 18:06 - Training Tip: How To Use Helium 10 Audience

Discover the exciting updates to Helium 10's Keyword Tracker tool, including a revamped interface with customizable columns. Learn how to track competitors and optimize keyword ranks for better visibility. Explore advanced features like the Instant Index Checker and CPR metrics that help you boost your product ranking. Gain insights on managing inventory during critical phases while maintaining sales momentum. Finally, participate in a lively Q&A session for practical tips and strategies to enhance your Amazon selling experience.

Explore the importance of accurate search volume metrics for Amazon sellers. Discover why these metrics are crucial for optimizing listings and PPC campaigns. Hear about the misleading comparisons between popular data tools, highlighting the flaws in their methodologies. Learn how Helium 10 achieved a high accuracy rate compared to its competitors. Understand the significance of maintaining civility in debates over accuracy and the necessity of fact-checking in the ever-evolving e-commerce landscape.

Join Bradley Sutton, Chief Brand Evangelist at Helium 10, as he dives into Amazon's new coupon strategies and Walmart's latest membership perks, including a surprise collaboration with Burger King. He discusses the ongoing legal tussle between Shein and Temu, highlighting the sustainability challenges facing the latter. Additionally, Bradley covers new FTC regulations targeting fake reviews, emphasizing the importance of verified feedback. Finally, he reveals growth trends among Walmart Plus subscribers and showcases Amazon's support for Black-owned businesses.

In this session, Vincenzo Toscano, an expert in Amazon PPC strategies, shares his insights on optimizing campaigns for profitability. He emphasizes the need to evolve your PPC tactics as your business grows. Learn about the significance of exact-match keywords during product launches and the honeymoon period's impact on organic positioning. Vincenzo discusses the hierarchy of PPC campaign types, setting tailored ACoS goals, and managing product variations, all while avoiding common pitfalls that can derail your success.

Join Bojan Gajic, former CEO of Helium 10 and now CEO of Avask, as he unveils the complexities of e-commerce compliance and tax navigation. He shares insights from workshops in Europe, discussing the benefits of networking for sellers. Bojan addresses the dual challenges of market saturation in the U.S. and opportunities in Europe. He also explores the intricacies of VAT and compliance for expansion, emphasizing the importance of specialized services. Plus, enjoy his personal take on Serbian basketball and travel tips for the UK!

Join Bradley Sutton, Chief Brand Evangelist for Helium 10, as he dives into the latest trends in e-commerce. He discusses the $50 fee for Prime discounts during major events and anticipates the upcoming Prime Big Deal Days. Walmart's new Cross Border service emerges as a competitive edge, allowing easier shipments from China. The role of AI in transforming online shopping surfaces, influencing how consumers discover products. This episode is packed with insights that could reshape selling strategies for the busy holiday season.

In this engaging discussion, Robert Gomez, a former Microsoft finance manager turned e-commerce mogul, shares his journey to over $10 million in sales. Joined by aspiring seller Kseniia Reidel, they're on the cusp of her first seven-figure milestone. They tackle the necessity of diversifying product lines to combat declining sales and explore the benefits of hiring Virtual Assistants for growth. With insights on navigating retail challenges and capitalizing on various sales channels, their strategies for scaling businesses provide invaluable inspiration for aspiring entrepreneurs.

Steve Simonson, a renowned expert on sourcing and AI technology for Amazon sellers, returns to share his insights. He discusses the transformative role of AI in enhancing workflows, especially for remote teams, and the innovative use of voice AI in customer service. Steve addresses the challenges sellers face, including new fees and competition, while highlighting effective management strategies. He also shares how advanced AI tools are improving imagery and video content for listings, emphasizing the need for adaptability in the ever-evolving e-commerce landscape.

Amazon is partnering with TikTok, allowing users to shop without leaving the app—an exciting blend of social media and commerce. However, there's a looming Amazon holiday fee increase that sellers need to be wary of. Competing platforms like Temu and Shein are gaining traction in the U.S. despite trust issues from customers. Plus, there's buzz about the upcoming Amazon Accelerate 2024 event, promising valuable networking and insights for sellers. Discover the latest trends, tools, and strategies to boost your selling game!