Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
#623 - From Amazon Influencer To Amazon Seller
Dec 17, 2024
Gracey Ryback, a TikTok sensation with over a million followers, shares her exciting journey from influencer to Amazon seller. She discusses her strategic shift from sourcing products in China to focusing on U.S. suppliers for quality. Forget traditional methods—Gracey reveals how she harnesses the power of influencer marketing and external traffic to boost sales organically. With insights on navigating saturated markets and maximizing visibility, she offers practical tips for aspiring entrepreneurs looking to thrive in e-commerce.
36:32
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Quick takeaways
- Gracey's transition from influencer to seller highlights the significance of empathy towards sellers' challenges and effective product sourcing strategies.
- Utilizing external traffic and influencer marketing instead of traditional PPC methods was key to Gracey's successful organic launch on Amazon.
Deep dives
Gracie's Transition to Amazon Selling
Gracie has recently ventured into selling on Amazon, motivated by a desire to gain firsthand experience within the e-commerce landscape. Previously, she focused on driving external traffic to Amazon listings as a creator and influencer. Realizing the challenges faced by sellers, including understanding profit margins and sourcing products effectively, she embarked on her selling journey to empathize better with the sellers she previously consulted. By sourcing her first product from China, she initially invested several thousand dollars with the intent of learning rather than seeking immediate profit.
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