In this episode, we got the TikTok queen with 1M+ followers to share her 2024 journey as an influencer, creator, & new Amazon seller. Learn her secrets to making money this year!
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Gracey Ryback from Deal Cheats, the TikTok and Amazon Live sensation with over a million followers reveals her transition from a successful influencer/content creator to Amazon seller in our latest episode. Gracey shares how her initial venture into sourcing products from China provided key insights, eventually leading to a strategic pivot towards U.S.-based suppliers. Her story is not just about product sourcing, but about understanding the intricacies of e-commerce from a seller's perspective, enabling her to connect deeply with other aspiring entrepreneurs in the industry.
Forget traditional advertising methods—Gracey explains why she swerves around Amazon PPC, favoring the power of external traffic and influencer marketing to launch products organically. We dissect her strategies for breaking into saturated markets, utilizing influencers and deal sites to propel organic traffic and product visibility. With practical advice on setting lucrative discounts that draw customers while keeping profit margins healthy, Gracey provides a replicable blueprint for launching products without sacrificing profitability.
Dive into the world of influencer marketing on Amazon as Gracey discusses the tools and platforms that make content creation and brand collaboration seamless. From Helium 10 Xray’s influencer mode to utilizing other platforms, Gracey shares how repurposing content can maximize reach and revenue. Balancing the demands of being a creator and Amazon seller isn't easy, but with Gracey's insights on work-life dynamics and leveraging multiple platforms, listeners will gain valuable knowledge on how to thrive as both a creator and a seller.
In episode 623 of the Serious Sellers Podcast, Bradley and Gracey discuss:
- 00:00 - Gracey's Amazon Selling Journey
- 06:59 - Organic Product Launch Strategies
- 08:53 - Uniqueness and Potential for Success
- 13:01 - Product Promotion and Brand Expansion
- 15:10 - Maximizing Influencer Income on Amazon Live and TikTok
- 18:10 - Best Helium 10 Tools For Amazon Sellers
- 25:53 - Alternative Revenue Streams for Creators
- 26:05 - Creator's Work-Life Balance and Platforms
- 28:48 - Daily Routine and Content Creation
- 34:10 - Influencer Tools for Amazon Success
