Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#618 - Q4 Amazon Keyword Research

10 snips
Nov 30, 2024
Unlocking hidden keywords can revolutionize your Amazon sales this December! Discover advanced strategies designed for sellers looking to boost their holiday profits. Learn to identify high-conversion keywords using tools like Helium 10, and optimize your listings for maximum visibility. We'll explore the importance of historical keyword trends and how to refine searches to target specific variations that resonate with your audience. This holiday season, it’s all about turning keyword insights into sales success!
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ADVICE

Historical Keyword Research in Seller Central

  • Access historical keyword data through Brand Analytics in Seller Central.
  • Analyze weekly data from the past two Decembers, focusing on top search terms with purchase conversions.
ADVICE

Analyzing Top Search Terms

  • Use 'top search terms' in Brand Analytics to identify high-converting keywords.
  • Look for keywords where your product ranked in the top three for click share and conversions during the past Decembers.
ADVICE

Using Search Query Performance

  • Analyze 'search query performance' to understand keyword activity and conversions.
  • Focus on keywords that generated immediate purchases within the first 24 hours, indicating high relevance.
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