Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Get ready for Black Friday and Cyber Monday with tips straight from 13 seasoned e-commerce sellers. Learn how to enhance product photos with festive elements and create high-quality videos to boost conversions. Discover creative promotional ideas, like daily offers during a five-day sales series. Delve into strategies for managing aged inventory, utilizing coupon codes, and optimizing ad budgets to increase visibility. Plus, uncover the power of strategic keyword research to improve product rankings during the holiday rush.

Amazon has announced updates to its FBA fee structure for 2025, sparking discussions among sellers. Meanwhile, TikTok is testing direct product links to enhance its shopping capabilities. Also featured is Rufus, a new AI-driven shopping assistant from Amazon, currently in beta in Europe. The podcast dives into the latest innovations in advertising, including a contextual keyword targeting feature, alongside impressive e-commerce growth statistics, urging sellers to leverage tools for better data insights.

Discover a transformative three-step formula to skyrocket your Amazon sales by up to 2,500%. Learn to master SEO and create eye-catching product images that grab attention. Uncover the art of crafting persuasive product descriptions that elevate visibility. Dive into strategic keyword integration and see how testing title options can enhance reach. Explore practical tips for improving main images and A+ content, backed by real-world success stories that demonstrate effective e-commerce strategies.

Shan Shan Fu, an Amazon entrepreneur and founder of Millennials in Motion, shares her inspiring journey from selling face masks to achieving her first six-figure month with sexy tights and accessories. She reveals her innovative strategies for living rent-free in a $6,000-per-month NYC apartment through Kindred. The discussion also highlights the importance of market research tools like Helium 10 Audience in validating product ideas and how feedback dramatically influences success. Shan Shan's story emphasizes resilience, creativity, and the power of community in e-commerce.

Join Carrie Miller, Helium 10’s Principal Brand Evangelist and Walmart Expert, as she dives into the latest e-commerce buzz. Discover Amazon's new Haul program, designed to offer affordable products and compete with Shein and Temu. Carrie shares crucial Black Friday updates from Amazon, Walmart, and TikTok, including a transformative partnership with LTK. Learn how sellers can benefit from new features and community support aimed at small businesses, ensuring they're ready for the holiday shopping surge.

In this engaging discussion, Norm Farrar, the Beard Guy and founder of Honu Worldwide, shares his wealth of knowledge on e-commerce logistics and AI marketing. He reveals strategies to cut logistics costs significantly and highlights the advantages of utilizing third-party logistics. Topics include optimizing packaging to slash fees and the transformative power of AI for customer engagement. Norm also explores influencer marketing, offering insights on leveraging automation to boost earnings while previewing exciting new tools for Amazon sellers.

Explore powerful Amazon advertising strategies with insights on PPC optimization using Helium 10's Adtomic tool. Learn effective techniques for keyword harvesting and campaign automation. Discover how AI is revolutionizing PPC management, making it easier for both new and experienced sellers. Gain actionable tips to boost profit margins and reset underperforming campaigns. Get ready to streamline your process and see results in just 60 days with smart AI-driven strategies.

New coupon features are transforming seller strategies just in time for the holidays. TikTok Shop is shaking things up for Black Friday and Cyber Monday, especially with its live shopping trend. An immersive 3D shopping experience is launching on Amazon, making gift hunting easier. Plus, there's buzz about a workshop in Milan aimed at empowering sellers with fresh insights and tools. Catch up on how these changes can help elevate your e-commerce game!

Gilad Freimann, Founder and CEO of VAA Philippines, shares his expertise in hiring virtual assistants for Amazon sellers. He discusses the transformative benefits of outsourcing routine tasks to free up time for strategic growth. Listeners learn the right timing for hiring a VA and the importance of personality over just resumes in the hiring process. The conversation explores the role of social media VAs and PPC managers, highlighting how they enhance online presence and streamline operations, crucial for thriving in the competitive e-commerce landscape.

In this episode, we're going to go deep into keyword tracking and what are some special things you can do with tracking your keywords that can put more money in your pocket. Imagine harnessing the full potential of keywords to revolutionize your e-commerce sales strategy. In today's episode, we explore the indispensable role of keyword tracking for Amazon sellers, with or without advanced tools like Helium 10. We uncover how Amazon's own features, such as Product Opportunity Explorer and Search Query Performance, can be leveraged to stay ahead, even as AI technologies evolve. Keywords continue to hold immense power in enhancing product visibility and discoverability, and we share how AI can amplify this by linking your products to relevant search terms through customer reviews and Q&A sections. Unlock the secrets to optimizing your keyword tracking for maximum sales impact with our expert guide on Helium 10 tools like Keyword Tracker and Cerebro. We dive into the importance of understanding search query volume, ASIN impressions, and conversion rates to make data-driven decisions for boosting your advertising strategies. Learn how to select the most effective keywords to track, conduct competitor analysis to spot untapped sales opportunities, and ensure your products are visible for precise customer searches, all aimed at elevating your product's ranking on Amazon. For those ready to automate their keyword tracking, we discuss how Helium 10's features can streamline your efforts, allowing you to keep your listings relevant without the manual hassle. From automating keyword discovery with Cerebro to visualizing performance with heat maps, we provide strategies to manage keywords efficiently across multiple products. We also delve into the strategic use of Helium 10's Atomic feature and the nuances of aggressive PPC strategies during product launches, offering seasoned insights for both new and experienced sellers in this ever-evolving marketplace. In episode 610 of the Serious Sellers Podcast, Bradley discusses: 00:00 - Maximizing Keyword Tracking for Better Profits 06:07 - Utilizing Related Keyword Data on Amazon 12:26 - Optimizing Keyword Tracking for Sales 19:25 - Understanding Keyword Tracker and Rank Fluctuations 22:18 - Automating Keyword Tracking for Sales 25:15 - Keyword Tracking Importance for Amazon Success 29:48 - Maximizing Keyword Tracking Efficiency 32:08 - Managing Keywords for Product Variations 34:58 - Keyword Tracker Deep Dive Special Episode ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos