Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
#584 - Amazon Search Query Performance & Product Opportunity Explorer Breakdown
Aug 3, 2024
Mansour Norouzi, a former civil engineer turned e-commerce advertising expert in Canada, shares his inspiring journey from managing construction projects to launching his own Amazon brand. He delves into the valuable insights from Amazon's Search Query Performance report and the Product Opportunity Explorer, emphasizing their role in ad testing and keyword trend monitoring. Mansour also discusses the nuances of optimizing advertising strategies across platforms like Walmart and highlights the importance of a data-driven approach for successful scaling in e-commerce.
35:40
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Quick takeaways
- Mansour Norouzi's transition from civil engineering to e-commerce highlights the potential for career shifts fueled by passion and market opportunity.
- Utilizing Amazon's Search Query Performance report and Product Opportunity Explorer effectively allows sellers to refine their strategies and enhance visibility.
Deep dives
Leveraging Amazon Data for Success
Understanding how to utilize Amazon's data points is crucial for e-commerce sellers. Tools like Helium 10's Cerebro can provide insights into what keywords are driving sales for products, enabling sellers to optimize their listings effectively. The session emphasizes the importance of keyword research; knowing which keywords rank highly can significantly impact sales performance. An expert highlights how Amazon's data can help validate strategies, drawing a comparison with lesser data availability from competitors like Walmart.
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