Mansour Norouzi

Mansour Norouzi, a former civil engineer turned e-commerce advertising expert in Canada, shares his inspiring journey from managing construction projects to launching his own Amazon brand. He delves into the valuable insights from Amazon's Search Query Performance report and the Product Opportunity Explorer, emphasizing their role in ad testing and keyword trend monitoring. Mansour also discusses the nuances of optimizing advertising strategies across platforms like Walmart and highlights the importance of a data-driven approach for successful scaling in e-commerce.