Missions to Movements

This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.Today's episode is a little sneak behind the feed of my own personal thank you strategy using ThankView, a versatile video platform that goes way beyond just thanking donors. I'll share how I used it to send a breezy 5-minute video to my email list that had a 44.7% open rate (more than double the industry average!) and the myriad of other possibilities with this tool, from choosing a template, adding recipients, perfecting the email message, and customizing a landing page. Learn about the metrics that matter and industry averages for open rates and clicks, highlighting the significance of a compelling call to action. And as a bonus, you'll get my personal insights and takeaways from a successful campaign for my monthly giving mastermind program. We'll also shine a spotlight on Pledgemind and EverTrue Studios, who offer free on-demand documentaries and podcasts for nonprofit professionals. And trust me, you won't want to miss out on my upcoming webinar with EverTrue on January 16th - you'll learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP at positiveequation.com/thanks.Resources & LinksCheck out Episode 101: How To Scale Personalized Video Thank Yous with JD from EverTrue for more on this topic!EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.Join my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.I’m hiring a Brand Partnerships Manager! Learn more here.Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sureThis show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.What if you could tap into the power of direct mail to drive success in your nonprofit organization? That's exactly what we're unpacking today with our special guest, Lauren Daley from Pledgemine. We dive into the intricacies of direct mail strategies, revealing how to effectively incorporate it into an omnichannel approach while considering your donors' interactions and preferences. (Hint: Anniversary cards and QR codes are seeing a HUGE uptick!) Pledgemine plays a prominent role in revolutionizing direct mail campaigns by streamlining the entire process, from design to production to mailing. We even venture into Lauren's fascinating journey from the wine and cheese industry to digital fundraising, for a delightful mix of insights and unique pairings.We wrap up our discussion by exploring how digital communication intersects with direct mail and what will significantly boost retention rates. Lastly, we provide strategies for donor appreciation and delve into the concept of on-demand mail programs. Direct mail doesn't have to be a daunting task - join us for this insightful conversation and transform your direct mail strategy today!Resources & LinksConnect with Lauren on LinkedIn and learn more about Pledgemine to make the move to smarter direct mail campaigns.EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.I’m hiring a Brand Partnerships Manager! Learn more here.Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.Are you ready to make your donors feel like the rockstars they are? This episode will show you how to ramp up your thank you game, making your donors feel valued, appreciated and most importantly, connected to your cause. We’ll be sharing creative thank you strategies from the Calgary Zoo, Bentley University, and Cincinnati Children's that have left lasting impressions on their donors. Whether you're using personalized video messages or sending out thank you videos within hours of receiving a gift, these strategies will ensure your donors know just how much they mean to your organization.We’ll also be diving into the power of video in forging an emotional connection with your donors - and trust us, it’s more potent than you think! Witness the magic of Cincinnati Children's holiday video that featured children opening presents - a perfect example of how you can help donors visualize the impact of their contributions. You'll also hear my favorite tips on how to gather video content throughout the year and the importance of timeliness and preparation in thanking donors. Resources & LinksCheck out the featured Thank You Videos from the Calgary Zoo, Bentley University, and Cincinatti Children’s. You can also search “Tip Top Tuesday” on YouTube to find more examples from Thankview.EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.After GivingTuesday winds down, how can you set yourself up for higher retention rates all year long? Join my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements eThis show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Join JD Beebe, the mastermind behind ThankView, as he discusses the transformative power of a simple thank you. They explore the role of video in improving donor retention, an innovative feature that lets you search for popular names within a database and send personalized videos, and how gratitude and technology are increasing recurring gifts.

This episode is presented by Evertrue.Today is the 100th episode of the Missions to Movements Podcast! And I’m celebrating with a kaleidoscope of eye-opening conversations that will leave you inspired and invigorated.I asked 10 nonprofit professionals this one important question: what has been a highlight moment from their career? We are often so quiet and hold back from telling our own stories. But that's how we connect with our colleagues, donors, board members, volunteers, and our friends, right? It's always around our stories.Trust me, you don’t want to miss the chance to bask in these shared triumphs of our guests (including many stories that have never before been shared!) and understand the pivotal role of storytelling in connecting us all. So, come aboard, share this episode on Instagram, and don't forget to review us - your feedback keeps this journey going!Resources & LinksAfter GivingTuesday winds down, how can you set yourself up for higher retention rates all year long? Join my free webinar with Evertrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.Evertrue offers free, on-demand documentaries, series, and over 250 podcast episodes tailored for fundraisers. Start binging at evertrue.com/studios.Applications are now open to join my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Learn more and apply here.This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Get ready for a treasure trove of insights on how millions of nonprofit organizations can tap into the power of LinkedIn for maximum success. Ariana Younai is the Head of LinkedIn for Nonprofits, and having witnessed their phenomenal growth over the last 12 years, Ariana shares about her journey and all of LinkedIn's incredible tools.Did you know that having an active LinkedIn profile can make a significant difference in how your nonprofit organization is perceived? Ariana shares her best tips on the importance of representing your organization in the best possible light, including underutilized features, and how the platform can be used to create a powerful brand identity and engage new donors.Ariana and I examine how to increase your organization's visibility on social media, establish meaningful connections with potential donors and board members, and build a robust digital presence that sets your nonprofit apart. If you're passionate about making a difference, be sure not to miss this hearty conversation on leveraging LinkedIn for nonprofit success!Plus, on GivingTuesday, you can enter to win one of 20,000 6-month Sales Navigator subscriptions for your organization!Resources & LinksStarting on GivingTuesday, you can enter to win a 6 month Sales Navigator subscription! Visit nonprofit.linkedin.com from November 28 - December 31st to apply.Connect with Ariana on LinkedIn and to get started with LinkedIn for your nonprofit, check out the Nonprofits Resource Hub. For inspiration, see how Positive Coaching Alliance and the  American Society of Clinical Oncology set up their LinkedIn pages.I’m hiring a Brand Partnerships Manager! This is a contract-to-hire position starting at 20 hours per week. If you have great people skills, a deep love for creating aligned partnerships, a sprinkle of creativity, a sharp eye for detail, a knack for sales, and the ability to manage tasks and pitch like a pro…I can't wait to meet you. Learn more here.Applications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tagThis show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Struggling to capture the attention of Gen Z donors amidst today's oversaturated digital landscape? Today's conversation with Classy's Growth Marketing leader, Elizabeth Ruikka, offers a deep dive into the contrasts between the older and younger generations, particularly when it comes to charitable giving. With nearly ten years of experience in growth marketing under her belt, Elizabeth shares how Classy's platform has evolved from peer-to-peer fundraising to a launchpad for nonprofits fostering genuine connections with willing donors. Get ready to explore the immense potential of technology in offering diverse giving experiences, from direct donations to events and recurring contributions.You'll discover how experimentation can open up more avenues for giving, and how aligning individuals with causes they hold dear can turn the tide against dwindling donations. Plus, be inspired by the power of community as we look at the collective impact made by over 150 MILLION users across platforms like Classy and GoFundMe. So, are you ready to revolutionize your nonprofit's growth strategy and get tactical tools to engage effectively with Gen Z? Let's do this.Resources & LinksApplications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Connect with Elizabeth on LinkedIn and learn more about Classy on their website.Elizabeth recommends the tool SparkToro for audience insights.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Imagine embarking on a journey to a new country, with the mission to make a profound impact on the lives of children in need. That's exactly what Maggie Doyne, co-founder and CEO of the BlinkNow Foundation, did when she moved to Nepal in 2008. During our heartfelt conversation, Maggie delves into the power of personal narratives in building trust and mobilizing action. You'll hear how storytelling and social media became instrumental in propelling the foundation's work and establishing meaningful connections with supporters around the world.From using newsletters and emails to social media campaigns, she shares the compelling, real, and raw story of Dave, a star student struggling with hearing difficulties, and how a video they launched for International Day of the Girl garnered over 300,000 views!Maggie also takes us behind the scenes into how her digital team is structured and how she leverages her 29,000+ followers to spread the BlinkNow Foundation's vision, create a connection that is not transactional, and shares their collective purpose. We explore the power of authenticity for small organizations and how platforms like Instagram can be used to infuse joy into our daily scroll. Be ready to discover how social media can be a potent force for change and bring about real, tangible impact!Resources & LinksApplications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Learn more about the BlinkNow Foundation and their mission to create a world where every child is safe, educated, and loved. Follow them on Instagram and view their video that amassed over 300,000 views for International Day of the Girl.Connect with Maggie and check out her book, Between the Mountain and the Sky: A Mother’s Story of Love, Loss, Healing, and Hope.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Get ready for some motivation and timely wisdom as we head into giving season from four of our amazing guests, plus a bonus tip from me that you won’t want to miss!We'll throw light on the power of understanding culture, the impact of novelty in marketing, and how a simple website hack could make a HUGE impact in boosting your online donations.Floyd Jones energizes us with a message about staying donor-focused. It can shift your perspective from the “moment” to the movement of your cause. Be inspired by Marcus Collins as he introduces us to his framework for finding true believers and cultivating enduring relationships. Allow Jenny Nuccio's heartwarming message to uplift you, reminding us all how significant our work truly is. In a world where attention spans are shrinking, Vik Harrison offers her 3-part marketing strategy designed to help you think differently. We'll delve into a unique example of how an unconventional visual display at Saks Fifth Avenue was used by charity: water to make an impact.As we prepare to enter a season where we can feel burnt out, tired, and stretched, hopefully, this episode will offer inspiration and encouragement.Resources & LinksFollow this episode’s amazing contributors: Floyd Jones, Dr. Marcus Collins, Jenny Nuccio, and Vik Harrison.Tune in to hear the full episodes featuring these guests:Think Beyond the Moment & Focus On Your Movement This Giving Season with Floyd JonesHow Culture Influences Marketing with Dr. Marcus Collins1 Website Update That Can Drastically Reduce ConversionsEmbracing the Wild Journey of Self-Publishing with Jenny NuccioThe 3-Step Marketing Engine Every Org Should Use with Vik HarrisonWant to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

This episode explores strategies on how to stand out on LinkedIn. Specifically, the top posts that have generated 70,000 impressions for me in the past 90 days! What's the secret sauce to see engagement?What trends did I see across posts that got a big response? Sharing your unique story. I'll guide you through the different content buckets I use when crafting posts - how to celebrate your achievements, teach through life experiences, and create meaningful connections. Plus, you'll get five prompts to kickstart your LinkedIn thought leadership journey! Connect with Dana on LinkedIn here: linkedin.com/in/danarsnyder/This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!