Missions to Movements
My 5-Step Framework to Build a Monthly Giving Program: Steps 1 & 2
Jun 12, 2024
Explore the critical steps of building a successful monthly giving program, emphasizing the significance of creating a compelling product and ensuring user-friendliness. Learn about crafting an irresistible identity, avoiding gift abandonment, and leveraging social proof to inspire action. Discover practical tips for optimizing donation tools and website design to enhance donor experience and scalability.
29:26
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Quick takeaways
- Creating a compelling identity for monthly giving programs is crucial for resonating with values.
- Streamlining donation processes and designing user-friendly websites are essential for enhancing donor experience.
Deep dives
Creating a Successful Monthly Giving Program
The podcast episode delves into the importance of creating a successful monthly giving program. It emphasizes the need to view monthly giving as a unique product offered by organizations to supporters. By drawing parallels with marketing strategies for consumer products, it underscores the significance of solid marketing, branding, and strategy in developing a compelling monthly giving program. The narrative highlights a real-life example of Daily Giving, showcasing the impact of a clear mission and conscious design decisions on program success.
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