My 5-Step Framework to Build a Monthly Giving Program: Steps 1 & 2

Jun 12, 2024

Explore the critical steps of building a successful monthly giving program, emphasizing the significance of creating a compelling product and ensuring user-friendliness. Learn about crafting an irresistible identity, avoiding gift abandonment, and leveraging social proof to inspire action. Discover practical tips for optimizing donation tools and website design to enhance donor experience and scalability.

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Intro

00:00 • 2min

Building a Monthly Giving Program: Steps 1 & 2 Explained

02:21 • 8min

Building a Monthly Giving Program as a Unique Product

09:53 • 8min

Strategies for Building and Optimizing Monthly Giving Programs

17:37 • 13min

What makes a giving program successful?

Today, I’m giving you a sneak peek into the first two crucial steps from my 5-step framework (which will be featured in even more detail in my book that comes out in September!)

Step 1 - Create the Product

Step 2 - Make It Easy

Whether you are just starting OR looking to refresh or audit your current program, this episode is packed with insights and practical tips to get you on the right track.

I’m diving into the key questions you should ask around the why and structure of your program, what it means to create a “herd mentality”, and how to craft an irresistible identity that resonates with your mission and values.

You’ll also learn how to avoid gift abandonment by creating highly convertible, seamless, intuitive landing pages. Even a compelling headline, an uplifting image, and the strategic use of social proof will inspire action on your “Donate Now” button.

If growing your monthly giving is a priority this year, apply NOW for my Monthly Giving Mastermind that starts in July.

Resources & Links

Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.

Stuck on what to name your monthly giving program? Click here for my brainstorm guide: https://positiveequation.com/name or tune in to Episode 107: How to Name a Monthly Giving Program.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.

Let's Connect!

Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!