Missions to Movements

Do you think Facebook ads are challenging and confusing? Cassie Turczyn from the Minneapolis Heart Institute Foundation is here to guide us through her journey of conquering the complexity of paid ads, resulting in over 21,000 impressions and 200+ new emails for their list!The last round of my Grow Your List Ads Challenge paved the way for MHIF to expand their reach and attract potential donors, so today, we’re sharing their tactical case study.Cassie walks us through the entire $375 ad campaign, the audiences they targeted, how they used Canva for ad graphics, and how they harnessed the power of Facebook Ads to capture the attention of 250+ new email leads.She also shares all the details around their email welcome sequence, and how they target and engage new subscribers. P.S. Do you want to grow your email list with 100+ new email subscribers…in JUST 7 days?! Click here to join my Grow Your List March Challenge!Resources & LinksCassie would love to connect with you on LinkedIn and you can learn more about the Minneapolis Heart Institute Foundation on their website.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Navigating the intricate dance of brand partnerships and their ability to echo our deepest values is NO small feat. Enter Eric Bigger, a reality TV personality who has pivoted towards a profound mission in healing and personal development. Eric opens up in today’s episode about his Baltimore roots and spiritual awakenings, and how he harnesses his public persona to champion mental health and suicide prevention. Together, we dissect the profound impact it can have when our actions are aligned with our deepest truths.How do you create authentic brand partnerships that build greater inclusivity and social resonance? Eric shares how true collaboration extends beyond the transactional - it's a harmonious blend of shared narratives and goals to create ripples of positive change.We also delve into what “miracle season” is and what you can learn about yourself from life path numbers to strengthen your mind and spirit and earn even more opportunities.Resources & LinksEric invites you to connect with him at itsmiracleseason@gmail.com, or DM him on Instagram and X. Check out his Miracle Season merch.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

How does a successful ad funnel thrive on Facebook and Instagram? Let's crack the code together with Jennifer Spivak, the powerhouse behind The Ad Girls Agency and a top Facebook Ads Manager to watch. Jennifer breaks down the importance of refining your offer and your messaging and why bold copy and creative REALLY matters. She’ll also dissect the strategies that have worked to skyrocket her client Pia’s business - and how she guides potential leads through a high-ticket sales funnel with pinpoint precision. We’re spilling the secrets on free guides, webinars, and video sales letters that will captivate a niche audience and foster high-quality leads that will book a call with you. If you're battling to improve your ad campaigns, this conversation is your blueprint for success.Resources & LinksConnect with Jennifer on Facebook and Instagram and learn more about The Ad Girls Agency.The Meta Ad Library is a goldmine of examples. Search “Jennifer Spivak” to see what ads Jenn is running.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Today, we're exploring the depth and responsibility of trauma-informed storytelling with Maria Bryan, who will guide us through the intricate process of sharing these sensitive narratives within the nonprofit marketing world, ensuring that the dignity of those who have bravely lived these stories is not compromised. Maria's expertise in trauma-informed storytelling will light a path for marketers and communicators to follow as she breaks down the differences between story owners, storytellers, and story receivers, and why consent is so important.You'll hear how Thistle Farms uses consent forms, the comprehensive resources you can find at Ethical Storytelling, and how nonprofits can empower individuals to share their experiences on their own terms with respectful and protective practices.Resources & LinksConnect with Maria on her website and LinkedIn, and tune in to her podcast, When Bearing Witness, to further explore trauma-informed storytelling.Visit Ethical Storytelling to access a free media consent form.Maria recommends looking at Thistle Farms’ Instagram and specifically looking at this post. She also recommends the Love 146 Language & Media Guide.Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Prepare to be wowed by Cody Hays of Marketing Mission as he unravels the story of how he created a year's worth of emails in just 3 weeks. Plus, he was able to generate $61,000 (!) in revenue from ONE email. This episode zeroes in on Cody's revolutionary approach to time batching 50+ emails and how he harnesses automated email campaigns that are not just lucrative, but are also rooted in cultivating community bonds. We'll also break down his email funnel and paid ads strategy, and how it fosters a vibrant two-way dialogue that incorporates personalized video feedback.Join us and unlock the potential to significantly amplify your nonprofit organization's marketing impact and client relationships!Resources & LinksCheck out Cody’s vault of free resources and templates for nonprofits.Want to try out Flodesk? Take 50% OFF your first year! Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Today we're stepping into a world where technology meets humanity.  My good friend Tim Lockie is here to break down his revolutionary concept "The Human Stack", that champions the integration of human elements into the nonprofit tech sphere, prioritizing meaningful connections and community building over mere data collection. In this episode, we'll navigate the differences between a tech stack vs. a human stack, the challenges small teams face when it comes to technology, and how you can galvanize a digital culture that's centered around people.You’ll also learn the art of choosing the right digital tools, how to reevaluate them when necessary, and why you need a meticulously designed "request funnel."Whether you're a one-person show doing #allofthethings or a medium to large organization, by the end of this conversation, you'll be on track to confidently maintain your data, manage systems, and drive digital culture in your nonprofit!Resources & LinksConnect with Tim on LinkedIn and learn more about his work on The Human Stack website. You can also check out his self-guided course for nonprofits, Digital Driver’s Ed.Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Unlock the secret to standout nonprofit design (without breaking the bank!), as we sit down with the inspiring Bex Toms of Designed to Be Kind. She'll share how Canva's groundbreaking platform is reshaping the design narrative, proving to be a boon, not a bane, for industry professionals and novices alike. Canva's innovative tools are not only keeping budgets in check, but are also sparking a creative revolution, enabling anyone to craft visually compelling content with ease. Bex's path to spearheading a mission-driven design firm exemplifies the synergy of passion and purpose, and she's here to show us how that powerful combination can be reflected in your organization's visual storytelling.This episode is brimming with practical wisdom on organizing and collaborating within Canva, making it a treasure trove for teams of any size. You'll get the scoop on Canva's latest features, from QR codes adding a tech-savvy edge to campaigns, to Canva's AI capabilities, including ChatGPT-powered design wizardry. Plus, we'll reveal the Enhancer app's magic touch that's setting a new standard for image quality. This conversation is your ticket to mastering Canva's full suite of features and starting the year on a high note of creativity and efficiency!Resources & LinksConnect with Bex on LinkedIn and on her website, Designed To Be Kind.Check out Canva and all of their new tools, plus their free Design School to learn how to design like a pro. Canva for Teams will help you scale your content production.Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Learn the benefits of creating a monthly giving program, including easier budgeting and increased donor retention rates. Discover the importance of naming your program and get tips on brainstorming and recognizing donors. Explore options like 'the roots', 'the bench', 'the table', and 'the beacon' to symbolize your organization's mission. Join a monthly giving mastermind program to optimize your online donations and attend a reunion call and VIP day.

In this episode, I share the four mindset exercises I used this New Year to start with a positive and renewed mindset!This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

This episode will equip you with the tools and tactics needed to clean up your email list, manage your subscriptions, and declutter your Canva, all while gaining insights from your marketing efforts!We'll discuss the importance of analyzing growth, forms, emails, and even social media and podcast analytics. Plus, get a sneak peek into our future episodes in 2024!List of Resources from the Episode:Clean your email list with klean13Go through your subscriptions with TRIMHire a VA to take tasks OFF your plate. Book an informational call with More Than Giving - VAs for Nonprofits & Nonprofit ConsultantsWant to work together in 2024? I’ll be offering my Grow Your Email List Ads Challenge in March and September - it’s a small group experience where I’ll guide you step-by-step on setting up a lead generation FB & IG ads campaign. Sign up here: positiveequation.com/grow-your-list-challenge If you’re interested in building or refreshing your monthly giving program > the next round of my Monthly Giving Mastermind will start in February!! FUN new additions, this will be the 4th round and I’ll be hosting 2 annual reunion calls for all mastermind alumni to meet and brainstorm together! Apply at positiveequation.com/mastermindA free monthly giving community is ALSO coming in Q1…..if that’s of interest to you, DM me on LinkedIn with the word: MONTHLY and I’ll make sure you’re notified! Looking for a speaker for 2024 or to sponsor this show, I’d love to chat! Send an email to info@positiveequation.com OR DM me on LinkedIn! As we wind down the year, we wish you joy, health, and happiness for the holiday season. Here's to a year of inspiring conversations, insightful case studies, and valuable marketing insights!This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!