Missions to Movements

Monthly Giving Framework Step 3: Call In The Believers

Jun 19, 2024

Learn how to attract monthly donors by crafting inclusive giving programs, finding aligned partners, and creating a lead generation strategy. Discover the power of storytelling and clear messaging to nurture a grateful community. Don't miss out on the Monthly Giving Summit for nonprofits!

12:38

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Quick takeaways

Crafting a giving program with inclusive copy builds community and connection.

Partnering with aligned organizations for lead generation amplifies awareness and support for the cause.

Deep dives

Creating a Sense of Belonging through Monthly Giving Programs

Monthly giving programs, such as the one at Mary's List, aim to foster a sense of community and connection among donors. By allowing supporters the freedom to express their unique ways of contributing, organizations like Movember successfully engage their superfans. For instance, Anton Taylor's adventurous fundraising approach not only raised substantial funds for Movember but also inspired others to actively participate in the cause.

Attracting Monthly Donors through Calls to Action and Partnerships

14min

How do you magnetically attract your monthly donors?

In this episode, I am diving into step three of my Monthly Giving Framework, which is all about calling in your believers. If you missed steps 1 and 2, go back and listen to Episode 131.

We'll discuss the essence of crafting a giving program with inclusive and accessible copy, how to find aligned partners that will spread the word, and the importance of a lead generation strategy that’s “always on.”

Get ready to scribble down some serious strategies to help you generate a sense of belonging, identity, community, and connection, with examples from Miry’s List and Movember.

By embracing the power of storytelling and clear messaging, we can nurture donors into a joyful, grateful community that's here to stay.

And, don’t forget to register for the Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!

Resources & Links

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

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Missions to Movements

Monthly Giving Framework Step 3: Call In The Believers

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Creating a Sense of Belonging through Monthly Giving Programs

Importance of Accessible Copywriting in Donor Communication

Strategies for Engaging Monthly Donors

Remember Everything You Learn from Podcasts