Have $0 for Marketing? How Earned Media Can Drive Impact with Joe Quenqua

How can earned media create viral moments and drive impact?

Today, we’re dissecting the evolution of earned media and how to measure success in the digital realm, especially for nonprofits.

And there’s no one better to team up with for this conversation than Joe Quenqua, one of the most creative and brilliant communication professionals that I know!

This episode is a revelation of what viral marketing moments mean and can look like in 2024.

We analyze case studies featuring the Muppets, QVC, and the Weight Watchers' Kurbo app, and how $0 in marketing spend can lead to a media frenzy.

We also underscore the vital role of a Chief Communications Officer in any organization, and how as a fractional CCO, Joe averts potential crises, plus his favorite communication strategies when working closely with different leadership teams.

By the end of this episode, you'll walk away with insights and strategies that will transform your mission-driven communication efforts.

Resources & Links

Connect with Joe on LinkedIn.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!