Missions to Movements

If you're thinking about how to maximize your GivingTuesday and year-end fundraising efforts, you'll want to join me for this in-depth consulting call with Lindsay Melander, the executive director of Seed India. In her role, Lindsay takes on the monumental task of communicating the hardships of families living in the slums of Kolkata, India, to the average Westerner. With stories as compelling as hers, there's SO much she can unpack and share with the world to further cement donor relationships.This episode is chock full of techniques for connecting with new donors and building trust with existing ones, from using personalized thank you emails and video asks, testing video view and retargeting ad campaigns (for as little as $5 per day!), and creating tentpole content.We move on to discuss Lindsay's strategies for maximizing end-of-year fundraising efforts and segmenting different asks for various donor groups. For example, she could ask recurring donors to increase their gift, or their 800+ social media followers to share their story. There's also potential to collaborate with other brands that align with their values.I love hosting these consulting style calls and hope you'll take away some nuggets of inspiration in this conversation with Lindsay!Resources & LinksLearn more about Seed India on their website and check out their Night of Joy Dinner and Virtual Reality Experience. Connect with Lindsay on LinkedIn.Tune in to my first consulting call episode, Increasing Monthly Gifts & GivingTuesday Ideas with Every Shelter’s Lauren Hansen.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Imagine gaining over 100 new emails in just one week. Sounds impossible, right?! Hold that thought as I unravel the secrets behind a successful lead generation strategy through Facebook Ads, and how even with an average cost per lead of $2.37, you can significantly grow your network! In this episode, I’m sharing the impressive outcomes of a recent challenge we ran, aptly named 100 Emails in 7 Days. From creating a compelling, relevant, and simple lead magnet to circumventing potential blockers like being flagged as a special ad category, there’s plenty to learn from our journey.Listen in to learn how to build and test a lead generation Facebook ad campaign to grow your email list!Resources & LinksJoin the waitlist for the next 100 Emails In 7 Days Challenge.Learn how to choose a special ad category for your campaign in this article.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Hold onto your seats as we unravel the intricate world of changes in fundraising platforms on Facebook and Instagram. Wonder how the new policies implemented by Meta could potentially disrupt the donation flow for nonprofit organizations? I've got you covered! This episode is packed with insights into Meta's transition to an exclusive partnership with the PayPal Giving Fund. We'll guide you through this transformation, ensuring your fundraising campaigns continue seamlessly.We'll also explore the ramifications of the new payment processing fee structure, and what it implies for organizations in the US, UK, Canada, and Australia. Get the lowdown on modifications in donation receipts, data delays, and the future of donation ads. This is crucial listening for anyone relying on social media platforms for donations, with practical tips on how to adapt to these changes. You'll also learn about the impact on recurring donations, the face-lift for Facebook fundraisers, and how to transition to these new tools without losing momentum. So, tune in, and let's tackle these changes together!RESOURCES:https://www.facebook.com/help/250021554475530https://www.facebook.com/gpa/blog/paypal-giving-fundhttps://givepanel.com/blog/paypal-giving-fund-payment-processing-for-meta-charitable-giving-toolshttps://www.linkedin.com/events/trendsandbigchangescomingtoface7108126959301271552/theater/This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

We're doing something a little different to kick off October. These next few episodes feature consulting calls with nonprofits of all sizes and we will cover it ALL - from GivingTuesday, to end-of-year campaigns, to social media and email marketing.For our first one, get ready to explore an innovative world of shelter solutions with Lauren Hanson from Every Shelter. We'll traverse through their unique initiatives in Uganda and Turkey, discussing the potential of collaborations and partnerships aimed at ameliorating the refugee crisis. We'll crack open the intriguing concept of starting a store in the Nakivale refugee camp in Uganda. Not just an ordinary store, but one that sells essential goods like water buckets, nails, axes, and tarps made from recycled billboard material. What's more, we'll share the ingenious 'work for credit' system that offers access to these goods for those who may not have the necessary cash flow, and the potential to activate generosity for the store. As we steer towards the end, our conversation takes an exciting turn towards GivingTuesday and Year-End Campaigns. Discover the new one click upsell feature from Fundraise Up and how it could revolutionize personalized donor upgrades. We also unpack the idea of thanking donors with postcards, gifting them a refugee-made bag as an incentive to increase their donation, and the power of videos to inspire donors to contribute to the cause. So, buckle up for this enlightening journey filled with inspirational stories, innovative ideas, and actionable strategies!Resources & LinksLearn more about Every Shelter on their website and Instagram and join The Haven to become a monthly donor. You can also connect with Lauren Hansen on LinkedIn.Tune in to The GivingTuesday Strategies You Need To Try In 2023 with Woodrow RosenbaumWant to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Woodrow Rosenbaum, the Chief Data Officer for GivingTuesday, is BACK and he's offering us incredible insights from their team's research to support your 2023 GivingTuesday efforts. The findings unveil a concerning trend - fewer donors, but more money, potentially undermining the resilience of the nonprofit sector. If you're looking to increase your donor engagement without seeming invasive, this conversation will nudge you in the right direction.Our chat with Woodrow also invites you to ponder over the importance of diversifying donor engagement and the risks entailed in relying too heavily on big donors. Uncover inventive ways to engage beyond financial solicitation, and learn how to amplify your monthly donor efforts. We even throw light on the untapped potential of volunteer opportunities in winning new supporters and enhancing engagement with existing ones. Finally, we broach a topic that's caught the attention of millennials - recurring donations. Discover how having a loyal donor base can spark creativity and learn strategies to leverage these recurring donations for maximizing engagement. With an emphasis on breaking out of the siloed approach in communications and development, we also discuss the power of relationship building with current and potential donors. And remember, setting a specific and measurable goal, and drawing donors into a larger group of do-gooders, can be a game changer! Tune in, get inspired, and start making a bigger impact today.Resources & LinksConnect with Woodrow on LinkedIn and check out GivingTuesday’s most recent Quarterly Fundraising Report for additional insights and nonprofit sector trends. You can also find out about upcoming reports here.Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

What would it mean for your nonprofit if you could unlock the secrets of email marketing and increase your fundraising exponentially? That's precisely what we're unpacking in this episode with Tim Sarrantonio, Director of Corporate Brand at Neon One, and Cherian Koshy, VP of Development at Merit America. Neon One has analyzed over 30,000 campaigns and 150 million emails from 1,500 nonprofits - all to discover the trends and benchmarks that will take your email marketing to the next level.Did you know that emotional subject lines could dramatically increase open rates? That's one of the trends we pinpointed from the report. However, many nonprofits are missing the mark in this area. We also discuss why smaller organizations often outperform larger ones, the shocking underutilization of GivingTuesday as a fundraising opportunity, and practical tools for managing your email list.Cherian brings valuable insights from his experience with AI sentiment analysis and how it can potentially transform your email strategy. We were surprised by the performance of the word 'newsletter' in subject lines and we can't wait to share the insights with you. The episode wraps with a sneak peek into their upcoming GivingTuesday and End of Year data report, which will further equip you with key insights to refine your email marketing and fundraising efforts. You won't want to miss it!Resources & LinksDownload Neon One’s 2023 Nonprofit Email Report to learn more about the insights we shared in this episode. You can also read their blog post to discover Email Subject Lines that Engage Lapsed Donors.Connect with Tim on LinkedIn or via email at tim@neonone.com. Connect with Cherian on LinkedIn and at Nonprofit Operating System.Klean13 will help you get better conversion rates by cleaning your email list. Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.Want to makThis show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Are you ready to get to the heart of donor trust and its impact on the nonprofit sector? Amanda Wasson, EVP of Client Experiences at RKD Group, is here to shed light on this crucial topic. Amanda explores the trust deficit within the nonprofit sector, a revelation brought to light by the trust report conducted by her organization in collaboration with McQueen Mackin & Associates. This conversation takes you on a journey through the implications this trust deficit could have on the future of the industry, while also offering valuable insights on effective donor messaging and strategic tactics.Amanda reinforces the significance of trust as a driving factor in donor giving and emphasizes the importance of transparency and confidence in this equation. We also delve into understanding your donor preferences and the importance of leveraging all communication channels for optimum engagement.In the final stretch of our conversation, we delve into creating successful campaigns with an emphasis on building donor trust through effective messaging. Amanda provides invaluable insights into this and even shares strategies for using online surveys   to receive feedback from donors. We also discuss the role of post-gift messaging and five creative ways to say thank you to your donors. Amanda leaves us with the ways to connect with her and access her invaluable research. Tune in to get equipped with strategies that will revolutionize your donor engagement game in the nonprofit sector!Resources & LinksConnect with Amanda on LinkedIn and view her fascinating report, Solid Gold: The Nonprofit Marketer’s Guide to Trust. Amanda also points to a blog on their website about how nonprofits can rebuild trust and reach new audiences.Tune in to Episode 87: 5 Creative Ways to Say Thank You for more on this topic.Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.Want to make Missions to Movements even better? Take a screenshot of this episode and sharThis show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Ever wondered how a simple ‘thank you’ can foster meaningful connections with your community? Let's delve into the delightful world of creative appreciation, inspired by Taylor Swift’s unforgettable act of kindness. We’ll unwrap the power of personalized gestures that go beyond a mere token and impart a profound impact on the receiver. This episode promises to bring you a plethora of practical strategies to express gratitude in innovative ways, making your supporters feel truly valued.Immerse yourself into an insightful discussion on the art of appreciating your supporters. I'll dissect five unique ways to say 'thank you' - from organizing exciting giveaways to crafting heart-warming snail mail surprises. Dive into the realm of personal introductions and engaging social media campaigns, and understand how these acts of kindness can transform your mission into a movement. P.S. To celebrate 25,000 downloads of the Missions to Movements podcast, I’m giving away $250 to a small business or cause of your choice. To enter, click here and send me a DM to let me know you did it!Resources & LinksOne of my favorite tools to say thank you is Handwrytten. Use code DANA at checkout to get some free cards.Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Ready to supercharge your GivingTuesday campaign? I'm about to break down FOUR campaigns conducted on the Givebutter platform and we're delving into the nitty-gritty: dissecting each campaign element, including the compelling headlines and sub-headlines, to high-quality video storytelling and creative donation buttons. Discover how a donation-only restaurant and Prospector Theater successfully achieved their fundraising goals and kept their donors engaged through the comment wall.I'll also share more about a FREE upcoming webinar that promises to take your end-of-year fundraising efforts to the next level. Plus, find out how to join the Givebutter Gives Back contest for a chance to win up to $35K. Don't miss out on this insightful episode—it's a GivingTuesday gamechanger!Resources & LinksAre you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Are you ready to level up your community building and fundraising efforts with expert insights from Floyd Jones, the Director of Community at Givebutter? We're peeling back the layers on the power of community, its role in our lives and how it fuels the work of nonprofits.In this episode, get a backstage pass into the growth story of Givebutter, a livestreaming platform catalyzing virtual events and fundraising. We unravel the importance of strategic planning as we head into the final quarter, a pivotal time for nonprofit organizations. Floyd and I divulge some of the most effective strategies – from creating tentpole moments to launching a monthly giving campaign to maximize your year-end fundraising. We also talk about some intriguing new initiatives, including the GiveButter Gives Back initiative in partnership with Visa and Givebutter's new auction feature.Towards the end of our chat, we delve into the significance of a seamless donor experience, its impact on increasing donations, and its role in effecting transformations. We share insights on crafting impactful language on donation pages and making the entire experience mobile-friendly. We shed light on the magic of monthly giving, its role in filtering out one-time donors and creating long-lasting donor relationships. Floyd and I invite you to join us on this enlightening journey. Mark your calendars for our upcoming virtual event on September 13th, and join us on Instagram to continue the conversation!Resources & LinksAre you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.Connect with Floyd on LinkedIn and learn more about Givebutter’s Giving Tuesday initiatives on their website.Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!