Attract Corporate Partners in 30 Days with 2 Cold Emails with Chris Barlow

Apr 10, 2024

Expert Chris Barlow shares how a nonprofit attracted corporate partners in 30 days with 2 cold emails. He discusses values alignment, finding the right contacts, and sustaining partnerships. Learn about leveraging email space, Google Ad Grants, and teaching generosity to kids through 'Mama Bucks'.

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Introduction

00:00 • 2min

Exploring the Guest's Nonprofit Marketing Journey and Customer Service Philosophy

01:36 • 2min

Encouraging Generosity and Community Impact Through a Chore Reward System

03:26 • 2min

Strategies for Attracting Corporate Partnerships

05:07 • 7min

Strategies for Successful Partnership Pitches

12:15 • 16min

Discussion on Hiring a Virtual Assistant and Resource Sharing

28:35 • 2min

How can a perfectly crafted cold email turn heads in the corporate world?

Today, we're diving into the secrets of strategic content with the always insightful Chris Barlow. Specifically, you’ll hear how a human trafficking nonprofit managed to captivate corporate sponsors within 30 days by sending just TWO intentional emails.

Chris breaks down the importance of finding “values alignment” in your outreach to other organizations, who to reach out to within the company, and how to find them. He shares several of his favorite tactical tools to make it all happen.

Transitioning to a theme of sustainability, we'll uncover the key to nurturing long-term collaborations that extend beyond one-off successes. We'll discuss how to leverage what you already have—like the untapped potential of pitching email space and the Google Ad Grant—to build content partnerships that last.

Plus, Chris shares the touching way he teaches his children the value of giving through "Mama Bucks."

Resources & Links

Join me May 15-16 in Chicago at Collaborative by Classy to explore the future of fundraising, connect with like-minded leaders, and leave with proven strategies to raise more for your mission! Get your ticket here: https://bit.ly/49opxd0 Use code: POSITIVEEQUATION for 10% off.

Learn more about Beeline Marketing and their work with nonprofits. You can also connect with Chris directly on LinkedIn or via email at team@yourbeeline.com.

Check out Hunter.io and RocketReach, two tools that will support your email outreach. Chris also recommends the Omnisend email subject line tester.

Tune in to Chris Barlow’s first appearance on the Missions to Movements Podcast: A Google Ad Grant Strategy That Generated 250 New Leads.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

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