A Unique PR Opportunity for Nonprofits to Stand Out in 2024

Apr 3, 2024

Seasoned PR savant Danielle Finck, founder of Elle Communications, discusses standing out in PR by nurturing authentic relationships, pitching journalists effectively, and embracing solutions journalism. She emphasizes the importance of human-centric stories to engage diverse audiences in the evolving media landscape.

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Introduction

00:00 • 3min

Exploring the Origins of a Social Innovation Communication Company and the Shifts in Media Landscape

03:23 • 5min

Transforming Media Landscape and Relationship-Centric PR Strategy Discussion

08:39 • 6min

Building Authentic Relationships with Journalists

14:33 • 16min

Embracing Digital News, Solutions Journalism, and the Future of the Workplace

30:14 • 3min

What’s the unique approach nonprofits have when it comes to landing press opportunities?

In the current media landscape, we’ve been told it’s getting harder to stand out (but it doesn’t have to be!)

Danielle Finck is a seasoned PR savant and the founder and CEO of Elle Communications. This episode peels back the layers of the media landscape's evolution, revealing how traditional forms of storytelling are vying for attention in a sea of content, and how brands and media are adapting to connect with their audiences genuinely.

The art of PR is more than just a game of numbers, and there are NO shortcuts – it's about nurturing authentic relationships and human connections. Danielle shares so many incredible insights around how to stand out when pitching journalists, the surge of op-ed prominence and “news fatigue”, and the refreshing emergence of solutions journalism.

The big takeaway? Human-centric stories are pivotal if you want to engage with more diverse audiences.

Resources & Links

Join me May 15-16 in Chicago at Collaborative by Classy to explore the future of fundraising, connect with like-minded leaders, and leave with proven strategies to raise more for your mission! Get your ticket here: https://bit.ly/49opxd0 Use code: POSITIVEEQUATION for 10% off
Connect with Danielle on Instagram and on her website, Elle Communications.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

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