Naavik Gaming Podcast

EVE Online is one of the longest-standing MMOs of all time, celebrating its 22nd anniversary since its launch in 2003. In this episode, host Alexandra Takei, Director at Ruckus Games, sits down with CCP Games’ CEO Hilmar Petursson to unpack how the Icelandic studio still maintains one of gaming’s most complex live worlds, a single universe that has generated over $1B in lifetime revenue and 25 million players. Hilmar walks through CCP’s four eras: the pre-Steam founding years, the Steam transition, Pearl Abyss’s acquisition, and the studio today, revealing how an original team of thirty developers pioneered player-driven economies, massive social coordination, and a forever game. The conversation then turns to EVE Frontier, CCP’s new blockchain-powered spin-off built on the Sui network. Hilmar explains why he believes blockchain is the next natural step in EVE’s evolution, not as a trend, but as a means to true player ownership and another step in the direction of a forever game: persistence that is independent of the company, its servers, and its original creators.The episode closes on the state of the industry today from Hilmar’s perspective – why attention and discovery are gaming’s hardest problems and how developers can learn from EVE’s social design to build long-lasting worlds.We’d also like to thank Lysto for making this episode possible! Lysto is revolutionizing how game development teams collect and act on real player feedback with its AI-powered playtesting insights. Learn more about how you can get bias-free feedback at https://lysto.gg/?utm_source=naavik&utm_medium=podcast&utm_campaign=adIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

In this episode, host Kalie Moore talks with Zach Letter, Co-founder & CEO of Wonder Works Studio, the makers of hit Roblox experiences, including three SpongeBob titles this year. We dig into how creator roots shape game design and distribution, how influencer-native teams launch differently, and Wonder Works’ long-term bet on licensed IP.The conversation dives into launching without paid UA, weekly live-ops that drive creator content, and when brands should integrate into hit experiences versus build standalone worlds. Zach also shares what makes an IP “Roblox-ready,” how transmedia loops amplify impact across YouTube, Discord, and merch, and why he believes UGC’s rise is unstoppable.We’d like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming & interactive media practice, the firm invests from an over $6.5 billion pool of early and growth-stage capital. If you’re interested in learning more, go to https://gaming.lsvp.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who’s On:Guest - Zach Letter: https://www.linkedin.com/in/zachary-letter-0769b893/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe

In this episode, host Alexandra Takei, Director at Ruckus Games, sits down with Robert van Hoesel, co-founder and CEO of First Look, now part of Pragma, to explore how studios can own and scale their player relationships. Robert’s journey from founding a SaaS company to building First Look began with one simple insight: game studios are some of the most passionate users a software builder could serve, and the games industry desperately needs the dream stack for connected distribution, player communications, and analytics. First Look acts as a CRM for games, helping studios streamline playtesting, gather player feedback, and grow grassroots communities. The pair discusses why these capabilities have become essential as publishers pull back, competition increases, and self-publishing becomes the norm. Robert shares how First Look enables small teams to punch above their weight by automating data capture across platforms like Steam and Discord, transforming scattered playtest feedback into actionable insights, and shares the full suite of offerings First Look provides for studios today.They also unpack First Look’s acquisition by Pragma and what it means to unify the backend and frontend of game development. The episode closes with practical advice for studios: start community-building early, close the feedback loop with players, and reward engagement to create sustainable, loyal audiences.We’d also like to thank Levellr — the Discord community intelligence platform — for making this episode possible. Learn more about unlocking real-time community insights at levellr.com.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe

David Scott, CEO of Evil Genius Games and a former tech entrepreneur, dives into the evolving landscape of tabletop RPGs. He discusses the post-COVID surge in popularity, how digital platforms are reshaping gameplay, and the potential risks of piracy. Scott explores the balance between physical and digital sales, emphasizing subscription models and player preferences. He also highlights the transmedia potential of RPGs, calling out opportunities in platforms like Roblox and predicting growth in AR and VR for future tabletop experiences.

Serge Kynstautas, Head of Engineering at Gardens Interactive, and Meir Wasserman, Head of Engineering at 2K Technology, explore the future of AI in gaming. They discuss exciting AI use cases like community moderation and developer productivity, while sharing amusing AI mishaps. The duo also tackles talent dynamics in a challenging economic landscape, questioning if teams prefer proven tech over innovation. Insights on teaching reluctant engineers to embrace AI tools round out their engaging conversation, making it a thought-provoking listen for game development enthusiasts.

In this discussion, Chris Petrovic, Chairman and Chief Business Officer of FunPlus, and Doug Rosen, former SVP at Paramount, delve into why major companies are drawn to Roblox. They highlight its immense scale, Gen Z engagement, and the potential for innovative marketing strategies. The duo explores how IP owners can effectively interact with audiences on the platform and emphasizes Roblox as a cost-effective testing ground for new ideas. Furthermore, they address considerations for safety, success metrics, and future corporate commitments in this evolving landscape.

Charlie Blackstock, Co-founder and CEO of Remix.gg, discusses his journey from finance to AI-driven game creation. He explains how instant, bite-sized games appeal to Gen Z and Millennials. AI tools are democratizing game development, letting anyone create. The conversation covers meme-driven games, creator monetization through simple payouts, and efforts to blend Web2 usability with Web3 opportunities. Blackstock shares insights on upcoming platform launches and encourages creators to join the evolving landscape of gaming.

With the games industry in constant evolution, it’s important to occasionally pause and take stock of where things stand. Host Devin Becker is joined by Aaron Bush, Managing Partner and Co-Founder at Naavik, for a wide-ranging check-in on market trends, strategic moves from platform holders and investors, and how the current landscape might evolve from here. The conversation explores Epic’s latest expansion of user-generated content monetization, plus Meta’s recent AR updates and what it might mean for the future of digital interactivity. The episode rounds out with a look at current console strategies – including the success of the Switch 2, Xbox's identity crisis, and how PlayStation fits into the broader picture – and a discussion about the fragmentation of the gaming investment industry.We’d like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming & interactive media practice, the firm invests from an over $6.5 billion pool of early and growth-stage capital. If you’re interested in learning more, go to https://gaming.lsvp.com/.We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Mobile publishing is a beast of its own, built on speed, data, and above all, user acquisition. In this episode, host Alexandra Takei, Director at Ruckus Games, sits down with Asi Burak, Chief Business Officer of Tilting Point, to unpack the future of mobile publishing and why UA financing has become one of the most talked-about trends in gaming today.Tilting Point, a top 50 global mobile publisher, recently launched a $150M UA fund this past March. In the past, TP made its name scaling live titles with marketing muscle and pioneering UA financing before it was industry standard. Today, that model has become mainstream. Asi explains how this structure works (non-dilutive, risk-sharing, and predictable) and why even large developers now see it as a smart capital allocation tool rather than just a lifeline for smaller studios. The conversation also covers ATT’s seismic impact on mobile, Tilting Point’s pivot from third-party publishing to 3rd party UA financing and first-party acquisitions, and how IP-driven strategies amplify UA effectiveness. We discuss what is attractive today in UA financing and how to effectively structure an organization to run two parallel investment pillars. We’d also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast  We’d also like to thank Lysto — the AI-native playtesting platform helping game studios capture unbiased player feedback and convert it into structured, actionable insights. Learn more about how you can get bias-free feedback at https://lysto.gg/?utm_source=naavik&utm_medium=podcast&utm_campaign=adIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Francois Courset, a Senior Consultant at Naavik, dives into the transformative role of AI in game development. He discusses how AI has evolved from a novelty to a necessity, particularly in content generation and workflow automation. Francois highlights the importance of balancing human oversight with AI tools and explores whether studios should develop in-house expertise or seek external support. He also addresses creative uses of AI in gaming and the challenges that arise, offering listeners a comprehensive view of AI's growing influence in the industry.