Launching a Roblox Game Studio with The Gang

In this episode, host David Taylor sits down with The Gang. Originally a team of five entrepreneurs, The Gang was one of the first venture-backed studios to go all-in on Roblox back in 2020. They quickly made their mark with Strongman Simulator, which shot to the top of the Roblox charts and has racked up over 1.5 billion plays.

While they started with hit original titles, The Gang soon shifted to building branded experiences for some of the world’s biggest entertainment and lifestyle brands — Netflix, Vans, Shrek, Spotify, the NHL, and more. Most recently, they’ve been expanding beyond Roblox by licensing one of the platform’s top IPs, Blade Ball, for a Steam release. The team is also developing an original cross-platform game, Out of Sight.

In this conversation, we dive into the team’s entrepreneurial journey, what it was like being early builders on Roblox, how the platform has evolved, and what’s next as they explore new platforms and formats.

We’d like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast 

We’d also like to thank Lysto — the AI-native playtesting platform helping game studios capture unbiased player feedback and convert it into structured, actionable insights. Learn more about how you can get bias-free feedback at https://lysto.gg/?utm_source=naavik&utm_medium=podcast&utm_campaign=ad

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Sound design by Gavin Mc Cabe.