From Imagine Dragons Fame To Night Street’s Shooter: Last Flag

In this episode, host Alexandra Takei, Director at Ruckus Games, sits down with Mac Reynolds, co-founder and CEO of Night Street Games and Night Street Records, and Matthew Berger, Game Director at Night Street Games. Together, they unpack the journey of building Last Flag — a zany 5v5 hero shooter with capture-the-flag at its heart and music embedded deep in its DNA.

From a scrappy prototype built with an outsourced team to a 50+ person studio, they share lessons on pivoting engines, refining the core loop, and innovating within the oversaturated PC shooter market. They discuss how music shapes gameplay moments, creates immersion, and differentiates Last Flag from typical shooters — and in a first-ever moment at Naavik, we share exclusive music tracks straight from the game itself.

The conversation also explores parallels between the business of music and gaming industries, what game devs can learn from music artists, and the realities of cutting through noise on Steam for a new IP. After listening, watch the trailer and sign up to playtest here.

We’d like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik

We’d also like to thank Levellr — the Discord community intelligence platform — for making this episode possible. Learn more about unlocking real-time community insights at levellr.com.

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Sound design by Gavin Mc Cabe.