Naavik Gaming Podcast The Story of Medal: Shaping the Future of Gaming Content
Jul 8, 2025
Pim de Witte, founder and CEO of Medal, shares his journey from creating the popular Soulsplit RuneScape server to leading a platform for sharing gaming moments. He discusses Medal's transformation from a game studio to a dynamic content ecosystem and the challenges of user acquisition during this shift. Pim elaborates on game clip enhancements, growing nearly two million daily users, and the rising significance of user-generated content. He also speculates on AI's future impact on gaming content and the importance of self-expression in shaping player experiences.
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SoulSplit's Rise in Private Servers
- Pim de Witte started SoulSplit at age 14 after RuneScape removed beloved game features.
- He succeeded by quickly implementing popular features others struggled to replicate, gaining 60% market share.
From Bullying to Hiring Former Bullies
- Pim's server success brought unexpected social status but not full acceptance at school.
- Eventually, some school bullies applied to work at his company, and he hired them.
Pivoting Medal from Games to Tools
- Pim started Medal as a mobile game studio but pivoted after disliking game development grind.
- Medal launched first as a Discord bot for game clip sharing before developing its own recorder.