The Business of Esports at EA

In this episode, host Aaron Bush sits down with Monica Dinsmore, Head of Esports at EA, to unpack her journey from finance and ops to leading esports strategy at one of the world’s biggest game publishers. Monica shares behind-the-scenes stories from launching the LEC at Riot Games, navigating the operational chaos of COVID-19, and transitioning to EA to help build and scale their esports vision. 

The conversation dives deep into how esports strategies differ between EA’s franchises (Apex Legends, EA FC, Madden, and more), lessons learned in managing grassroots efforts and keeping competition fresh, and how Monica works cross-functionally with diverse EA leaders and teams. We explore EA’s broader esports goals, what might be next, and how the industry can make the most of the emerging “esports spring.”

We’d like to thank Levellr — the Discord community intelligence platform — for making this episode possible. Learn more about unlocking real-time community insights at levellr.com.

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Who’s On:

Guest - Monica Dinsmore: https://www.linkedin.com/in/mldinsmore/ 

Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/ 

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Sound design by Gavin Mc Cabe.