The Freetrail Podcast with Dylan Bowman

This is episode #1 of Second Nature. A new media project from Dylan Bowman and Aaron Lutze, Second Nature focuses on the business of outdoor -- providing analysis and commentary on what's evolving in the outdoor, action, and endurance sport market. In the first episode tackle the following products: Business planning process for FURTHER The challenge of being authentic in a new category and with a new consumer Developing footwear as a world-class apparel brand The danger of losing focus on lululemon's core markets of yoga and athleisure The vision, marketing, and distribution of FURTHER What lululemon could have done better History of Kevin Plank and Under Armour and his return as CEO Brand, Product, Content: Substack & ROA Hiking Next week we'll be back to talk a bit more about the short and long-term vision for Second Nature, the intersection of fashion and outdoor, and Rich Roll's new podcast network. In the meantime, signup for our newsletter.

Camille Herron is a world champion and world record holding ultrarunner. She is perhaps the most decorated athlete in the history of timed ultra events. Last week, Camille completed the lululemon FURTHER event in Southern California. A team of ten women set off to test their limits, running "further" than ever before. In the process, Camille broke the following world records: 300 miles 400 miles 500 miles 500k 600k 700k 800k 900k 3-Day WR 4-Day WR 5-Day WR 6-Day WR We talk all about the vision, preparation, and execution of this pioneering ultra event.     The History of Six Day Racing   Sponsors: Join our Nutrition Club with The Feed and get $80 to spend on nutrition Use code freetrail10 for 10% off Speedland Footwear Grab a trail running pack from Osprey Use code FT15 for 15% off Gnarly Nutrition Roark Apparel -- Listen to the ad or DM us for the code Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava   ________________________   Other Freetrail podcast episodes you might enjoy:   Kilian Jornet | The New NNormal   Tim Tollefson | The Infinite Game   Clare Gallagher | Black Canyon 100k Champion   Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB

Tabor Hemming is a professional trail runner for Adidas TERREX living in Kremmling, CO. She has been one of the stellar crop of young American sub-ultra distance specialists racing internationally in the last couple years. We get to know her in this first appearance on the show.   Topics discussed: Tabor's personal and athletic background Family history and cattle ranching Joining Adidas TERREX Racing collegiately at CU Nordic skiing history Career development and the importance of self-investment The start to the 2024 season The Big Alta The Hemmings YouTube channel Goals for the future A lot more! Sponsors: Grab a trail running pack from Osprey Use code freetrail10 for 10% off Speedland Footwear Use code FT15 for 15% off Gnarly Nutrition Roark Apparel -- Listen to the ad or DM us for the code Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava   ________________________   Other Freetrail podcast episodes you might enjoy:   Kilian Jornet | The New NNormal   Tim Tollefson | The Infinite Game   Clare Gallagher | Black Canyon 100k Champion   Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB

Andy Pearson is an ultrarunner and VP of Creative at Liquid Death, living in Southern California. He's also the co-host of a trail running podcast called Between Two Pines, distributed by UltraSignup. He's made his career in advertising and creative, winning industry awards along the way. He's also a longtime ultrarunner who has competed in races like Western States, Big's Backyard Ultra, Barkley, and Cocodona 250. Topics discuss: Andy's personal and professional background The difference between entertainment and marketing "The art of stupidity" The value of thinking irrationally Creating viral products Liquid Death's famous Super Bowl ad Maintaining a disruptive posture as Liquid Death scales Andy's running career The creative genius of Lazarus Lake Between Two Pines A lot more! Andy's personal website   Liquid Death's Super Bowl ad   Sponsors: Grab a trail running pack from Osprey Use code freetrail10 for 10% off Speedland Footwear Use code FT15 for 15% off Gnarly Nutrition Roark Apparel -- Listen to the ad or DM us for the code Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava   ________________________   Other Freetrail podcast episodes you might enjoy:   Kilian Jornet | The New NNormal   Tim Tollefson | The Infinite Game   Clare Gallagher | Black Canyon 100k Champion   Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB

Shannon O'Grady, CEO of Gnarly Nutrition and PhD Sports Nutritionist, discusses various nutrition topics including carbohydrate periodization, micronutrients vs. macronutrients, and protein supplementation during ultra races. She also covers lifestyle hydration, the impact of alcohol on performance, and salt intake. The podcast offers valuable insights for optimizing nutrition strategies for endurance athletes.

Trailgating kicks off Mountain Outpost's coverage of the inaugural running of The Big Alta in Marinwood, CA. This is a pre-race show co-hosted by Dylan Bowman and Corrine Malcolm to preview the action ahead of the races. They'll talk about the course, the condition, and the fields assembling for both the 50k and the 28k. The Big Alta 50k Fantasy: https://fantasy.freetrail.com/events/... The Big Alta 28k Fantasy: https://fantasy.freetrail.com/events/... See below for links and discount codes from our brand partners: Goldwin: Use code BA15 for 15% off your purchase of this great Japanese outdoor apparel - https://www.goldwin-global.com/us/gui... Speedland: Use code Freetrail10 for 10% off your purchase of this great trail footwear - https://www.runspeedland.com/ Ketone IQ: Visit https://hvmn.com/freetrail30 for 30% off your subscription of Ketone IQ Red Bull: Join Dylan's team for the Wings For Life World Run taking place May 5th - https://www.wingsforlifeworldrun.com/...

Zoë Rom is the Editor in Chief of Trail Runner Magazine and Managing Editor of Women's Running. She is also a host of The Outside Show. She is one of the most respected journalists in the sport, writing two fantastic pieces recently that we center the episode around. The articles are The Rise of Indie Running Brands and How Fan Service is Changing Running Media.    Topics discussed: Nichification of sports Brands as identity signalers Social media's role in empowering new brands The DTC business model The importance of differentiation Fan service in media The state of journalism Trade offs made as an editor A lot more Read Peter Abraham's blog on The Nichification of Sports. Also his post from the Olympic Trials Marathon.   Sponsors: Grab a trail running pack from Osprey Use code freetrail10 for 10% off Speedland Footwear Use code freetrail15 for 15% off Gnarly Nutrition Roark Apparel -- Listen to the ad or DM us for the code Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava   ________________________   Other Freetrail podcast episodes you might enjoy:   Kilian Jornet | The New NNormal   Tim Tollefson | The Infinite Game   Clare Gallagher | Black Canyon 100k Champion   Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB

Justin Grunewald is a professional runner and physician, living in Boulder, CO. At the end of January, Justin posted about his experience giving up alcohol for a month and how it impacted his running and personal health. His post resonated with me and created a great opportunity to finally have Justin on the podcast. Topics covered: Dry January Justin's observation of alcoholism as a physician How giving up alcohol impacted his training, relationships, and mood The importance of moderation The sponsorship landscape in trail running Agents in pro trail running Justin's training for Tarawera and goals for the season A lot more! Sponsors: Grab a trail running pack from Osprey Use code freetrail10 for 10% off Speedland Footwear Use code freetrail15 for 15% off Gnarly Nutrition Roark Apparel -- Listen to the ad or DM us for the code Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava   ________________________   Other Freetrail podcast episodes you might enjoy:   Kilian Jornet | The New NNormal   Tim Tollefson | The Infinite Game   Clare Gallagher | Black Canyon 100k Champion   Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB  

This is Freetrail's 2024 Black Canyon 100k recap show. Our hosts today are Dylan Bowman, and The Boulder Boys - Matt Daniels, Seth Ruhling, and Adam Merry. Topics: - Delayed start Men's and women's top-10 Aid Station Fireball's top-5 stats Fantasy recap Boulder Boys next races Super Bowl predictions A lot more! Our coverage is made possible by HOKA. Check out their wide range of trail running products at: https://www.hoka.com/en/us/ Play fantasy trail running: https://fantasy.freetrail.com/events/5dbb8e05-237b-440d-b02a-5c7852546e00 Subscribe to Mountain Outpost: https://www.youtube.com/@UCkBVF0sQGsJa-272eFUpTsw   Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava

This is Freetrail's 2024 Black Canyon 100k prediction show. Six Golden Ticket to the Western States 100 are on the line in one of the most competitive races to ever take place on American soil. Our hosts today are Dylan Bowman, Corrine Malcolm, and 2019 Black Canyon champion, Matt Daniels.   Topics: - Level of the modern pro athletes  Potential race dynamics  Weather/course update  Competitive density measurements  Men's and women's predictions  Anticipated breakthrough performers  A lot more!   Our coverage is made possible by HOKA. Check out their wide range of trail running products at: https://www.hoka.com/en/us/ Play fantasy trail running: https://fantasy.freetrail.com/events/5dbb8e05-237b-440d-b02a-5c7852546e00 Subscribe to Mountain Outpost: https://www.youtube.com/@UCkBVF0sQGsJa-272eFUpTsw   Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava