
Right About Now with Ryan Alford
Welcome to Right About Now with Ryan Alford, a radically different business podcast designed for mass appeal that consistently ranks as a top 10 US Apple Podcast show. Designed to both educate and entertain, Right About Now with Ryan Alford does what few business shows can - make you think and make you smile!
Right About Now is hosted by Ryan Alford, the marketing maven that has helped brands like Verizon, Apple, Lexus, and The NFL develop some of the most recognizable and successful ad campaigns of the last 20 years. Ryan interjects equal parts Southern charm, thoughtful insights, and witty commentary into a style and voice that resonates with listeners.
Ryan interviews celebrities, influential marketers, and entrepreneurs from across the globe while adding insight and recommendations for business owners and marketers - all told through a light-hearted lens that is equal parts entertainment and education.
As the name suggests, Right About Now with Ryan Alford isn't afraid to cross the boundaries of marketing, popular culture, and entertainment. The show features two weekly episode formats released on Tuesdays and Fridays. The Tuesday show is a guest interview while the Friday episode is an entertaining blend of weekly marketing news and banter between Ryan and Chris Hansen, his business partner and friend.
Visit www.RyanIsRight.com to learn more, or follow @rightaboutnowshow and @ryanalford on Instagram.
Latest episodes

Feb 25, 2025 • 39min
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford, joined by Chris Hansen, welcomes Jaime Schwarz—an innovative entrepreneur and co-founder of Team Flow Institute and Parallel Worlds US. As the holder of the world’s oldest NFT patent, Jaime shares his journey from advertising to founding Brand Therapy. The discussion explores the evolving world of branding, marketing, and NFTs, with a strong focus on authenticity and community-driven engagement. Chris provides insights into the communal aspects of NFTs, while Jaime delves into co-creation and the intersection of digital and physical assets, highlighting the transformative potential of NFTs in redefining digital ownership.TAKEAWAYS
The evolution of branding and marketing in the digital age.
Jaime Schwarz's background in advertising and transition to brand therapy.
The significance of authenticity and creativity in marketing strategies.
The impact of performance marketing versus branding on consumer relationships.
The role of NFTs in digital ownership and their potential to reshape value in the digital realm.
The community aspect of NFTs and their emotional storytelling value.
The convergence of digital and physical assets, particularly among younger generations.
The concept of digital spaces as "sandboxes" for creators and the importance of economic incentives.
The shift towards co-creation and collaboration in creative industries.
The need for companies to adapt and prioritize employee well-being in a rapidly changing business landscape.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 21, 2025 • 31min
Business News of the Week: Policy Impacts to Business - DOGE Delivering Checks - Sports Card Market
SUMMARYIn today’s Business News of the week episode, host Ryan Alford welcomes co-host Chris Hansen to the studio for an engaging and wide-ranging conversation. The episode kicks off with a lively debate about the appropriateness of wearing sports jerseys, setting a light-hearted tone. From there, the discussion delves into financial news, focusing on recent developments with XRP and the Bitwise XRP ETF. They also tackle broader challenges in the cryptocurrency market, including a significant incident in Argentina.Shifting gears, the duo explores the rising interest in sports cards as collectibles, sharing personal anecdotes and the thrill of uncovering valuable finds. With a mix of humor, insight, and relatable stories, the episode makes complex topics approachable and keeps listeners entertained throughout.TAKEAWAYS
Discussion of health and wellness trends, including cold plunges and their benefits.
Analysis of current business news and the impact of government policies on companies.
Exploration of emerging beverage trends, particularly healthier alternatives to traditional sodas.
Examination of the intersection of sports and music, focusing on the Golden State Warriors' record label.
Nostalgia-driven fashion trends, specifically the resurgence of vintage sports jerseys.
Insights into the cryptocurrency market, including XRP and the Bitwise XRP ETF.
Overview of recent challenges in the cryptocurrency space, particularly in Argentina.
Discussion on the growth of the sports card market and its appeal as collectibles.
Personal anecdotes related to sports jerseys and the culture surrounding them.
Emphasis on the importance of patience and a long-term perspective in investing.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 18, 2025 • 44min
Earn It: Unconventional Strategies for Brave Marketers
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYS
Importance of earning attention in marketing
Challenges of a saturated content landscape
Evolution of marketing strategies from interruptive advertising to content-driven approaches
The significance of authenticity and value in marketing
Building trust and relationships with consumers
The pitfalls of short-term marketing strategies
The concept of "sampling" in content engagement
Creative bravery in content creation
Understanding audience needs and preferences
Differentiation through innovative content formats
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 14, 2025 • 37min
Love and Money: Unpacking the Valentine's Day Spending Phenomenon Plus Super Bowl Super Ratings
SUMMARYIn this special Valentine's Day episode of "Right About Now," host Ryan Alford and co-host Chris Hansen explore the economic implications of the holiday. They discuss consumer spending trends, noting that Americans are expected to spend billions on gifts, dining, and experiences. The conversation also touches on broader business news, including tariffs and inflation. Additionally, they delve into the impact of the Super Bowl on advertising revenue and share personal anecdotes about sports card collecting. The episode combines humor, insightful analysis, and practical advice, making it a compelling listen for those interested in the intersection of business and culture.TAKEAWAYS
Economic implications of Valentine's Day in 2025
Consumer spending trends related to Valentine's Day
Statistics on average household spending for the holiday
Popular gifts and dining habits associated with Valentine's Day
Impact of Valentine's Day on local businesses and retail
Unique and unconventional celebration ideas for Valentine's Day
Broader business news, including tariffs and U.S.-China trade relations
Discussion on inflation and interest rates in the current economic climate
Super Bowl viewership and its advertising revenue impact
The intersection of consumer spending, economic trends, and cultural events
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 13, 2025 • 39min
Business News: DOGE Finding Billions in Government Inefficiency - Progress in Reverse for Haters - Crypto Stalling - Ryan Kaboom!
SUMMARYIn this episode of "Right About Now," host Ryan Alford is joined by Chris Hansen and David Caldwell for a dynamic discussion on the current business climate, political developments, and cryptocurrency. Chris shares insights on the market's reaction to political actions, particularly those of President Trump, and the evolving landscape of cryptocurrency. David, an ex-NFL player and business consultant, emphasizes the need for business-minded leaders in government for better efficiency and accountability. The episode also touches on the resurgence of sports card collecting and its financial potential, offering listeners a blend of optimism and critical analysis.TAKEAWAYS
Current business climate and its challenges for entrepreneurs
Political developments and their impact on the economy
The role of business leaders in government and governance efficiency
Recent political actions, particularly those related to former President Trump
Cryptocurrency market trends and institutional investment
Liquidity issues in the cryptocurrency market following the FTX crash
The potential of XRP and its role in disrupting traditional banking systems
The resurgence of sports card collecting as a hobby and investment
The intersection of politics and business, including policy implications
The importance of adaptability and long-term perspectives in business and investing
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 11, 2025 • 39min
Mastering Mindset: Practical Steps to Optimize Your Performance in Business and Life with Rudi Riekstins
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford and high-performance coach Rudy Riekstins explore the keys to unlocking peak performance in both business and personal life. Ryan energizes the discussion by emphasizing the power of focusing on the present, while Rudy shares compelling success stories of clients who broke through limiting beliefs. The conversation highlights essential strategies, including the impact of intentional morning routines, confidence, and stress management on cognitive function. Rudy provides practical, actionable steps—such as journaling and mental exercises—to help listeners develop a success-driven mindset and reach their full potential.Join the In•Powered Life communityhttps://rudiriekstins.com/communityTAKEAWAYS
High performance in business and personal life
The critical role of mindset in achieving success
Importance of awareness and intentionality in daily routines
Transforming organizational culture through mindset shifts
The value of coaching and external perspectives
Creating a positive feedback loop through success
Actionable steps for enhancing high performance
The impact of stress on cognitive function and creativity
Techniques for managing stress and emotional states
The significance of reflection and journaling for personal growth
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 7, 2025 • 42min
Business News -US -Tok - Tariff Talk - Luka to Lakers - Sports Cards Booming
SUMMARYIn this Weekly Business news episode of "Right About Now," hosts Ryan and Chris discuss key business news, including government efficiency, social media ownership, and trade policies. They critique government job productivity, referencing Elon Musk's initiatives to streamline operations. The hosts also debate the potential U.S. acquisition of TikTok, arguing it would be preferable to Chinese control. Additionally, they explore the impact of tariffs on trade with China, Canada, and Mexico, emphasizing the need for strategic economic measures. The episode blends informal conversation with critical analysis, urging listeners to stay informed about evolving business and political landscapes. TAKEAWAYS
Overview of current business news as of February 7, 2025.
Discussion on government efficiency and recent initiatives aimed at improving productivity.
Examination of the potential acquisition of TikTok by a U.S. sovereign wealth fund.
Analysis of the implications of tariffs on trade, particularly with China, Canada, and Mexico.
Insights into the challenges of home affordability for young adults in America.
Commentary on a significant NBA trade involving Luka Dončić and Anthony Davis.
Exploration of the impact of rising living costs and stagnant wages on homeownership.
Concerns about the role of private equity firms in the housing market.
Reflection on the broader economic landscape and its effects on the American Dream.
Emphasis on the need for policy changes to address economic equity and housing issues.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 4, 2025 • 39min
Empowering Independent Voters: The Keys to Ending Political Polarization with Lura Forcum
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford, along with Lura Forcum, president of the Independent Center and a Consumer Psychologist, explore the evolving concept of the American Dream. They discuss how younger generations prioritize experiences, social connections, and personal fulfillment over traditional markers like homeownership. Lura emphasizes the importance of public policy participation and social connections in human behavior. The conversation also touches on the challenges of political identity in a polarized landscape, advocating for a focus on effective governance and inclusive political dialogue that values diverse perspectives.TAKEAWAYS
Evolving concept of the American Dream among younger generations
Shift from material wealth to experiences and personal fulfillment
Importance of social connections and relationships in human behavior
Role of public policy in shaping individual aspirations and participation
Encouragement of political engagement and participation among citizens
Challenges faced by independents in a polarized political landscape
Significance of split ticket voting and prioritizing effective governance
Need for empathy and understanding in political discourse
Impact of social media on political discussions and polarization
Call for elevating policy discussions above partisan politics
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 31, 2025 • 43min
DeepSeek Turns into DeepSink for US Stock Market
In today’s episode of Weekly News, hosts Ryan Alford and Chris Hansen discuss current business and marketing news. They cover TikTok's rapid resurgence, the impact of China's new AI technology Deep Seek on the stock market, and its geopolitical implications. The duo also examines the state of the cryptocurrency market, focusing on Bitcoin and XRP, and the challenges of resume honesty in job applications. The episode blends humor with serious analysis, offering listeners a thought-provoking exploration of the fast-paced world of business and technology.TAKEAWAYS
Rapid news cycle and its impact on business and marketing.
Recent performance and resurgence of TikTok.
Introduction and implications of the Chinese AI technology Deep Seek on the stock market.
Geopolitical tensions between the U.S. and China due to technological advancements.
Economic ramifications of Deep Seek's success on U.S. tech companies.
Current state of the cryptocurrency market, focusing on Bitcoin and XRP.
Challenges of resume honesty and the prevalence of embellishments in job applications.
Discussion on interest rates and the Federal Reserve's economic strategies.
Examination of taxation, government spending, and potential reforms.
Exploration of the idea of eliminating federal income tax and alternative revenue sources.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 28, 2025 • 33min
Fearless Authenticity with Jeanne Sparrow
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Jeanne Sparrow—acclaimed author, professional speaker, and media personality—for an inspiring conversation centered on her new book, Fearless Authenticity. Jeanne delves into the transformative power of staying true to oneself while serving others, sharing her remarkable journey from local radio to becoming a seven-time regional Emmy Award winner in Chicago.She challenges conventional measures of success, emphasizing that performance, not grades, defines achievement. Jeanne also explores the art of storytelling as a cornerstone of effective communication, empowering listeners to embrace their unique narratives and share them with confidence. This episode brims with valuable insights on authenticity, personal growth, and the profound impact of meaningful storytelling.TAKEAWAYS
Importance of authenticity in personal and professional life
Discussion of Jeanne Sparrow's new book, "Fearless Authenticity"
Jeanne's journey in the media industry and her early career experiences
The significance of storytelling in communication and branding
The impact of academic performance versus real-world results
Insights on navigating career transitions and finding one's voice
The role of effective communication skills in achieving success
The natural aspect of selling in everyday life and reframing its perception
Encouragement to foster genuine connections and community
Reflection on personal growth and the lessons learned from past experiences
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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