
Right About Now with Ryan Alford
Welcome to Right About Now with Ryan Alford, a radically different business podcast designed for mass appeal that consistently ranks as a top 10 US Apple Podcast show. Designed to both educate and entertain, Right About Now with Ryan Alford does what few business shows can - make you think and make you smile!
Right About Now is hosted by Ryan Alford, the marketing maven that has helped brands like Verizon, Apple, Lexus, and The NFL develop some of the most recognizable and successful ad campaigns of the last 20 years. Ryan interjects equal parts Southern charm, thoughtful insights, and witty commentary into a style and voice that resonates with listeners.
Ryan interviews celebrities, influential marketers, and entrepreneurs from across the globe while adding insight and recommendations for business owners and marketers - all told through a light-hearted lens that is equal parts entertainment and education.
As the name suggests, Right About Now with Ryan Alford isn't afraid to cross the boundaries of marketing, popular culture, and entertainment. The show features two weekly episode formats released on Tuesdays and Fridays. The Tuesday show is a guest interview while the Friday episode is an entertaining blend of weekly marketing news and banter between Ryan and Chris Hansen, his business partner and friend.
Visit www.RyanIsRight.com to learn more, or follow @rightaboutnowshow and @ryanalford on Instagram.
Latest episodes

Apr 1, 2025 • 42min
Pivoting in Business: How to Thrive Amidst Challenges Like a Pro with Bedros Keuilian
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Bedros Keuilian—founder and CEO of Fit Body Boot Camp and author of Man Up—to discuss his incredible journey from escaping the Soviet Union to building a multimillion-dollar fitness empire. Bedros dives into the erosion of freedoms in America, the critical role of personal responsibility, and the mindset needed to thrive as an entrepreneur. He shares hard-hitting insights on resilience, adaptability, and the lessons learned from navigating crises like the COVID-19 pandemic. This episode is a powerful testament to the opportunities available in America—and a masterclass in hard work, grit, and determination.TAKEAWAYS
The erosion of freedoms in America and the importance of standing up for rights.
Personal journey of escaping the Soviet Union and its impact on views of freedom and success.
The significance of personal responsibility in addressing societal issues.
The need for prioritization in tackling multiple societal challenges.
The concept of national intervention to address pressing issues facing the country.
The strategy of division as a means to weaken collective strength.
The evolution of the American Dream and opportunities for hard work and risk-taking.
The impact of the COVID-19 pandemic on businesses, particularly in the fitness industry.
The importance of adaptability and resilience in entrepreneurship.
Views on immigration policy, including the need for secure borders and vetting processes.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 28, 2025 • 44min
BUSINESS NEWS: Consumer Sentiment Tanking & It's Time for a Plan - Ecomm Coming for more Retail - Your Next Investment Opportunity
SUMMARYIn today’s Weekly Business News episode, hosts Ryan Alford and Chris Hansen discuss the current economic climate, focusing on a significant decline in consumer sentiment revealed by a University of Michigan survey. They express concerns about inflation, government policies, and their impact on consumer behavior. The hosts also explore retail trends, noting the closures of stores like Forever 21 and GameStop, and the rise of e-commerce platforms such as Shein and Temu. They emphasize the need for better communication from the administration and highlight the importance of adapting to changing consumer preferences in a digital age.TAKEAWAYS
Decline in consumer sentiment as reported by the University of Michigan survey.
Concerns about the overall economic climate and inflation.
Impact of government policies on consumer behavior and the need for better communication.
Retail sector challenges, including store closures of brands like Forever 21 and GameStop.
Shift in consumer shopping habits towards e-commerce platforms like Shein and Temu.
GameStop's strategy to invest in Bitcoin as a response to retail challenges.
Emotional aspects of investing and the volatility of GameStop's stock.
Nostalgia for physical media and the transition to digital formats in entertainment.
Importance of understanding consumer preferences and emotional drivers in business.
The need for businesses to adapt to the changing economic landscape and consumer behavior.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 25, 2025 • 33min
The Best of Right About Now: World class Business Advice for Entrepreneurs
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this special episode, industry experts share key strategies for business success, focusing on category design, product development, company culture, and competitive advantage. Listeners will gain actionable insights into building strong brands, simplifying communication, and raising capital for new ventures.TAKEAWAYS
Importance of category design in business success
The "magic triangle" concept: company design, product design, and category design
Clarity and honesty in communication for effective marketing
Understanding customer problems and positioning products as solutions
The significance of building a strong brand for long-term success
Emotional connections in marketing and their impact on purchasing decisions
Strategies for capital raising and understanding investor types
The balance between profitability and revenue growth
The role of social media in modern marketing and personal branding
The necessity of planning and execution in achieving business goals
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 21, 2025 • 43min
Business News: Economic March Madness - NCAA Revenue - NASA astronauts & SpaceX Capsule - Cryptocurrency Trends
SUMMARYIn this episode of Right About Now, host Ryan Alford and co-host Chris Hansen dive into a dynamic mix of current events and business trends. They kick things off with the economic impact of March Madness, exploring productivity losses and the tournament's deep cultural influence. The conversation then shifts to Elon Musk and Tesla, examining public reactions and recent acts of vandalism. They also explore the evolving luxury car market, focusing on Ferrari’s shifting demographics and the challenges of maintaining brand integrity. Wrapping up on a lighter note, the duo discusses astronauts’ food choices in space, blending humor with sharp insights.TAKEAWAYS
Economic impact of March Madness on productivity and businesses.
Cultural significance of March Madness in corporate America.
Statistics related to March Madness, including financial losses and economic boosts for host cities.
Discussion on the financial dynamics of NCAA athletes versus college basketball coaches.
Current events surrounding Elon Musk and Tesla, including societal reactions and vandalism incidents.
Exploration of the implications of Musk's actions and media portrayal.
Challenges faced by astronauts during extended space missions.
Insights into the luxury car market, focusing on Ferrari's changing demographics.
Comparison of brand integrity and quality between Ferrari and Lamborghini.
The balance luxury brands must maintain between exclusivity and profitability.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 18, 2025 • 45min
Navigating Shopper Promiscuity Challenges in Today's Market with Devora Rogers
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYS
Understanding the significance of consumer behavior in marketing.
The concept of "shopper promiscuity" and its impact on brand loyalty.
The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.
The tension between performance marketing and brand building, and the need for long-term consumer relationships.
The complexity of modern marketing strategies across various channels.
The role of familiarity in fostering brand loyalty among consumers.
The challenges of attribution in marketing and the difficulty in determining effective channels.
The importance of engaging with real consumers for genuine insights.
The potential of podcasts as a growing marketing channel.
The necessity for brands to adapt to changing consumer preferences and market dynamics.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 14, 2025 • 38min
Business News Roundup: Tiktok $32b Revenue - Tariffs - Doge Goal
SUMMARYIn this episode of Business News, hosts Ryan Alford and Chris Hansen delve into current business news. They discuss TikTok's potential $32 billion ad revenue, Southwest Airlines' controversial decision to charge for checked bags, and the evolving landscape of influencer marketing. The conversation also touches on Tesla's stock fluctuations, driven by Donald Trump's public support for Elon Musk, and the cryptocurrency market's sluggish response to recent positive news. The hosts emphasize the need for clear communication from leaders, particularly regarding economic policies and strategies, to alleviate public uncertainty and guide constituents through challenging times.TAKEAWAYS
Overview of current business news and trends
TikTok's potential ad revenue and market challenges
Impact of Southwest Airlines' new baggage fees on customer loyalty
Evolution of influencer marketing and its significance for brands
Tesla's stock performance and the influence of public figures like Trump
Trends in the cryptocurrency market and investor sentiment
Implications of tariffs on international trade and economic relations
Importance of transparency and clear communication in leadership
Effects of daylight savings on productivity and work-life balance
Growth and popularity of the podcast and its content offerings
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 11, 2025 • 45min
Formulating Success: The Sweet Journey of NoBaked Cookie Dough w/ Co-Founder Jimmy Feeman
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford chats with Jimmy Feeman, co-founder of NoBaked, a cookie dough company. Jimmy shares his entrepreneurial journey, starting with his and his wife Megan's dissatisfaction with traditional jobs, leading them to sell cookie dough at farmers' markets. They discuss the nostalgic appeal of cookie dough, the challenges of running a business as a couple, and the importance of transparency and trust. Jimmy also recounts their pivot during the pandemic, including living in a converted school bus. The episode highlights resilience, adaptability, and the joy of pursuing one's passions.TAKEAWAYS
Entrepreneurial journey and experiences of co-founding a cookie dough company.
Nostalgia associated with cookie dough and its appeal to consumers.
Challenges faced in the early years of starting a business.
Dynamics of running a business as a couple and the importance of communication.
The significance of trust and transparency in personal and business relationships.
Evolution of brand identity and understanding customer preferences.
The importance of craftsmanship and hands-on work in entrepreneurship.
Strategies for scaling a consumer brand while maintaining authenticity.
The balance between indulgence and health-consciousness in food choices.
Lessons learned from the entrepreneurial journey, including resilience and adaptability.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 7, 2025 • 36min
BUSINESS NEWS & TRENDS: The Rise of Trading Cards - Trump's address to Congress - Skype's Discontinuation
SUMMARYIn this episode of "Right About Now," host Ryan Alford and co-host Chris Hansen discuss key business news, including Donald Trump's address to Congress, the discontinuation of Skype, and the impact of tariffs on the U.S. economy. They reflect on the decline of Skype in favor of platforms like Zoom and WhatsApp, and explore the evolving job market influenced by AI. The conversation also touches on the importance of diversity in hiring, the benefits of entrepreneurship, and the volatile nature of cryptocurrency markets. The episode emphasizes staying informed and adaptable in a rapidly changing economic landscape.TAKEAWAYS
Business news highlights and current events overview
Key takeaways from Donald Trump's address to Congress
Implications of tariffs on the U.S. economy
Discontinuation of Skype and its impact on communication
Political climate and its influence on business decisions
Economic insights, including discussions on tax cuts
Diversity in hiring practices and merit-based hiring
The role of technology and AI in the job market
The importance of entrepreneurship and brand building on social media
The evolving landscape of communication platforms and their alternatives
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 4, 2025 • 44min
Moderation vs Censorship & Helping Brands Safely Navigate Social Media w/ Matthew McGrory
SUMMARYIn this episode of "Right About Now," hosted by Ryan Alford, the focus is on the evolving landscape of social media. Guest Matthew McGrory, CEO of Arwen.AI, discusses the impact of recent political events, moderation challenges, and the future of platforms like Twitter (now X). The conversation explores Elon Musk's vision for Twitter, the importance of balancing free speech with brand safety, and the transformative role of AI in social media engagement. McGrory emphasizes the need for brands to understand customer sentiment and engage authentically, leveraging AI to navigate real-time conversations and enhance their communication strategies.TAKEAWAYS
The evolving landscape of social media and its implications for marketing.
The impact of recent political events on social media platforms.
The importance of social media moderation and balancing free speech.
The future vision for social media platforms, including integration of e-commerce and payment systems.
The role of government influence and censorship in social media.
The significance of understanding customer sentiment in brand engagement.
The use of artificial intelligence (AI) in enhancing social media communication strategies.
Real-time engagement and responsiveness to customer conversations on social media.
The accessibility of AI tools for brands of all sizes to analyze social media data.
The potential for AI to transform sentiment analysis into actionable insights for brands.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 28, 2025 • 31min
Business News & Trends: Trump's Gold Card Visa Program - DOGE $65B SAVINGS - The Great Sports Card Boom
Delve into the details of Trump's new Gold Card Visa Program, aimed at attracting wealthy investors and reshaping residency in the U.S. Explore Apple's monumental $500 billion investment to create jobs and stimulate the economy. The discussion shifts to the rapid changes in the job market due to AI, revealing both challenges and emerging opportunities. Finally, navigate the tumultuous waters of cryptocurrency, focusing on investment strategies during market dips and the exciting world of trading cards.
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