
Right About Now with Ryan Alford
Welcome to Right About Now with Ryan Alford, a radically different business podcast designed for mass appeal that consistently ranks as a top 10 US Apple Podcast show. Designed to both educate and entertain, Right About Now with Ryan Alford does what few business shows can - make you think and make you smile!
Right About Now is hosted by Ryan Alford, the marketing maven that has helped brands like Verizon, Apple, Lexus, and The NFL develop some of the most recognizable and successful ad campaigns of the last 20 years. Ryan interjects equal parts Southern charm, thoughtful insights, and witty commentary into a style and voice that resonates with listeners.
Ryan interviews celebrities, influential marketers, and entrepreneurs from across the globe while adding insight and recommendations for business owners and marketers - all told through a light-hearted lens that is equal parts entertainment and education.
As the name suggests, Right About Now with Ryan Alford isn't afraid to cross the boundaries of marketing, popular culture, and entertainment. The show features two weekly episode formats released on Tuesdays and Fridays. The Tuesday show is a guest interview while the Friday episode is an entertaining blend of weekly marketing news and banter between Ryan and Chris Hansen, his business partner and friend.
Visit www.RyanIsRight.com to learn more, or follow @rightaboutnowshow and @ryanalford on Instagram.
Latest episodes

Jan 24, 2025 • 29min
Big Business: Trump off to Blazing Start - Trump Coin - AI Investments - Crypto Mainstream
In the January 24, 2025, episode of Weekly Business News, hosts Ryan Alford and Chris Hansen cover current events with a mix of humor and insight. They start with a light chat about the unexpected cold snap in Miami and Greenville, SC, before diving into Donald Trump’s recent inauguration and the launch of "Trump Coin." The hosts explore its potential impact on the cryptocurrency market and ethical concerns.Other topics include TikTok’s recent downtime and how the banking industry is adapting to cryptocurrency trends. With a blend of political commentary, business insights, and personal stories, this episode offers a dynamic take on today’s top headlines.TAKEAWAYS
Recent inauguration of Donald Trump and its implications for business and politics
Launch of the "Trump Coin" and its impact on the cryptocurrency market
Ethical considerations surrounding a sitting president's financial ventures
The influence of Trump's branding on the success of the Trump Coin
Discussion on TikTok's recent downtime and its effects on social media marketing
The evolving stance of the banking industry towards cryptocurrency
Speculation on how banks will profit from cryptocurrency transactions
Importance of domestic investments in technology and AI infrastructure
Overview of the "Stargate Project" and its significance for U.S. data centers
Personal anecdotes and humor interspersed throughout the business discussions
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 21, 2025 • 38min
Small Business Tax Tips To grow & Keep Wealth in 2025 with Mark J. Kohler
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARY In this episode of "Right About Now," hosted by Ryan Alford, tax attorney Mark J. Kohler, known as the "Main Street Tax Attorney," shares actionable advice for small business owners and individuals to improve their financial situations through effective tax strategies. Kohler emphasizes the importance of understanding tax laws, treating side hustles as legitimate businesses, and taking an active role in tax planning. He discusses practical tips like documenting expenses, involving family in business activities, and leveraging tax benefits for children. The episode aims to empower listeners with knowledge to maximize financial growth and navigate tax complexities.TAKEAWAYS
Importance of small businesses in the U.S. economy
Understanding tax laws and their implications for financial success
Common tax-related challenges faced by small business owners
The rise of side hustles and their potential for tax savings
Tax strategies for maximizing financial benefits for small businesses
Differentiating between tax brackets and effective tax rates
Learning from wealthy individuals about tax engagement
The necessity of a proactive mindset in managing tax responsibilities
Practical advice for treating side hustles as legitimate businesses
The significance of documentation and record-keeping for tax planning
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 17, 2025 • 47min
Trump Inauguration News, Cryptocurrency Trends, and Amazon NOT Prime
In today’s episode, hosts Ryan Alford and Chris Hansen explore the latest in business and marketing news. They kick off with a discussion about the upcoming presidential inauguration and its potential implications for the business world. They spotlight the attendance of high-profile billionaires like Elon Musk and Jeff Bezos, examining how their presence underscores the event's significance.The conversation then pivots to cryptocurrency, where Chris shares expert insights into market trends and the growing optimism surrounding crypto's future. The hosts also analyze recent changes in the banking sector and Starbucks' controversial new policies, blending thoughtful critique with a light-hearted tone. Throughout the episode, Ryan and Chris maintain a dynamic and engaging dialogue, offering listeners both information and entertainment.TAKEAWAYS
Current business and marketing news as of January 17, 2025
Significance of the upcoming presidential inauguration
Attendance of influential billionaires at the inauguration and its implications for business
The relationship between politics and business leadership
Discussion on cryptocurrency trends and market sentiment
Impact of political changes on the cryptocurrency market
Insights into the banking sector and skepticism about reported profits
Starbucks' policy changes regarding restroom access for non-paying customers
Broader societal challenges reflected in business practices
Evolving retail trends and consumer behavior, including sizing inconsistencies in clothing
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 14, 2025 • 1h 2min
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead
This special edition features one of the stand-out episode of Right About Now features host Ryan Alford in a compelling conversation with Christopher Lochhead, a leading expert in category design and marketing.They discuss innovative strategies, the power of language in shaping consumer perceptions, and the need to address customer problems rather than just promoting solutions. Christopher also highlights the generational shift with "native digitals," the risks of lazy marketing language, and the importance of differentiation to drive meaningful results.A must-listen for marketers seeking fresh, impactful insights.TAKEAWAYS
Importance of innovative marketing strategies and category design in business.
Current state of dialogue in America and the challenges of meaningful conversations.
The distinction between reflexive and reflective thinking in discussions.
The impact of language on dialogue and marketing effectiveness.
Critique of common marketing language and jargon that alienates customers.
The need to focus on problems rather than just promoting solutions in marketing.
Differentiation in a crowded marketplace and the importance of unique communication.
Generational shifts in consumer behavior, particularly between native digitals and native analogs.
The advertising industry's focus on creativity over effectiveness and its implications.
Encouragement for businesses to engage in thoughtful dialogue and critical thinking in their marketing efforts.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 10, 2025 • 31min
Cutting Through the BS on Economy Shifts, Crypto Trends, Luxury Disruption, and the Future of Business
SUMMARYIn today’s episode of Weekly Business news, hosts Ryan Alford and Chris Hansen explore a range of topics from personal anecdotes to significant business news. Ryan shares stories from his recent vacation, setting a relaxed tone. They discuss the ongoing California wildfires, Meta's shift in content moderation, and the appointment of UFC CEO Dana White to Meta's board. The episode also covers Toyota's investment in space exploration, Elon Musk's influence, a $13 million tuna auction, and Chick-fil-A's automation of lemonade preparation. The hosts blend humor with insightful commentary, making for an engaging and informative episode.TAKEAWAYS
Impact of wildfires in California and personal connections to those affected.
Changes in Meta's content moderation policies, including the removal of politically biased fact-checkers.
Introduction of community-generated notes for fact-checking on Meta's platform.
Appointment of UFC CEO Dana White to Meta's board and its implications.
Discussion on the challenges Meta faces in rebranding and public perception.
Toyota's $7 billion investment in space exploration and skepticism about its practicality.
Influence of Elon Musk and SpaceX on public perception and brand recognition.
The sale of a bluefin tuna for $13 million and its implications in the culinary world.
Chick-fil-A's automation of lemonade preparation and debates on freshness.
Evolution of food preparation and the role of automation in the food industry.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 7, 2025 • 46min
The Universe Is Hiring: Discover the Role You Were Born to Fill
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Anniston Reikstins, a leadership coach and author of The Universe is Hiring, to explore the transformative journey of self-discovery. Anniston shares her personal experiences, emphasizing the power of action, authenticity, and overcoming self-doubt. The conversation delves into the role of fear as a catalyst for growth and the importance of aligning with one’s passions. Anniston introduces her book, which offers practical exercises for self-reflection and personal development. Together, they highlight the joy found in daily progress, the value of embracing life’s journey, and the deep fulfillment that comes from serving others.TAKEAWAYS
Self-discovery and personal growth
The importance of taking actionable steps toward goals
Overcoming self-doubt and fear of the unknown
The significance of connecting with one's authentic self
The role of narratives in limiting potential
The balance between the journey and the destination in personal development
Pursuing passions and finding joy in activities outside of work
The impact of service to others on personal fulfillment
The concept of the "authentic self resume" for self-reflection
Continuous growth and evolution as keys to sustained happiness
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 3, 2025 • 29min
Why Authenticity and 'Being Known' Are the Keys to Success in Today's Media Landscape Amid 2025’s Turbulent Business Climate
In the New Year's special episode of "Right About Now," recorded on January 3, 2025, host Ryan Alford and co-host Chris Hansen discuss business trends, personal branding, and the evolving landscape of podcasting. They highlight the surge in gym attendance due to New Year resolutions and the importance of personal branding on social media. The duo also explores the rise of podcasting as a mainstream medium and makes predictions for Bitcoin's future. Emphasizing health and wellness as foundational for success, they encourage listeners to embrace change and leverage digital tools for personal and professional growth in 2025.TAKEAWAYS
New Year reflections and resolutions, particularly regarding gym attendance.
Discussion of a significant hacking incident and its implications for national security.
Importance of personal branding and leveraging social media for growth.
The rise of podcasting as a mainstream medium and its evolution.
Predictions for Bitcoin's price and its market trends in 2025.
The changing landscape of the workforce and employee retention challenges.
Emphasis on adopting a lean business model for smaller teams.
The critical role of health and wellness in achieving business success.
Encouragement for listeners to embrace positivity and determination in the New Year.
The significance of authenticity and engagement in building a personal brand.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 31, 2024 • 48min
The Power of Social Brand Experience & Collectibles: Superplastic Launches Dopeameme Institute
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Jennifer Van Dijk and Zach Sugarman of Superplastic, the groundbreaking media company celebrated for its character-driven content and iconic collectibles. Together, they explore the art of storytelling, the evolution of animation, and the future of retail. Jennifer sheds light on Superplastic's distinctive approach to creating compelling characters and fostering meaningful audience connections, while Zach shares insights into strategic areas like product development and forging impactful partnerships. This episode offers an in-depth look at how Superplastic masterfully balances business growth with nurturing an engaged fan community, unveiling the innovative strategies they use to captivate and connect with their audience.TAKEAWAYS
Storytelling in character-driven content
Evolution of animation techniques and technology
Future trends in retail and consumer engagement
Strategies for audience engagement and community building
Importance of character development and relatability
Balancing business growth with brand identity
The role of scarcity in the collectibles market
Diversification of revenue streams beyond traditional products
Impact of digital platforms on content creation and distribution
Integration of AI in character development and storytelling
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 27, 2024 • 50min
No BS. All Business. Top 10 Resolutions Ways to Crush 2025
In our final Weekly News of the year, Ryan Alford, along with Brianna and Chris Hansen, reflect on their experiences from 2024 and prepare for 2025. They emphasize the importance of mindset, personal branding, and proactive strategies for business success. Ryan discusses the dangers of complacency, while Chris highlights the value of social media and cryptocurrency investments. Brianna underscores the need for reflection and time auditing. The trio also explores themes of authenticity and service, encouraging listeners to embrace their uniqueness and serve others to achieve personal and professional fulfillment.TAKEAWAYS
Importance of personal branding and social media in business success
Reflection on experiences and lessons learned in 2024
Strategies for motivation and mindset for the upcoming year, 2025
The significance of setting clear, actionable goals
Embracing discomfort for personal and professional growth
The role of cryptocurrency as an investment opportunity
The value of reflection and auditing time for productivity
Building a supportive network for accountability and growth
The interconnectedness of authenticity and serving others
Encouragement to take proactive steps towards personal fulfillment and impact
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 24, 2024 • 35min
The Voice of the Octagon UFC’s Bruce Buffer
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford welcomes Bruce Buffer, the iconic voice of the UFC. Buffer shares his journey from managing his brother, Michael Buffer, to becoming a renowned UFC announcer. He discusses the origins of his catchphrase "It's time," the UFC's growth, and his strategic approach to branding and marketing. Buffer also highlights memorable moments in his career, his relationship with UFC president Dana White, and his new business initiatives aimed at helping athletes build their personal brands. The episode underscores Buffer's passion, dedication, and entrepreneurial spirit.TAKEAWAYS
Bruce Buffer's career journey as the voice of the UFC.
The origins and significance of his catchphrase "It's time."
The growth and evolution of the UFC as a dominant force in combat sports.
Memorable moments and highlights from Buffer's time in the octagon.
The importance of branding and marketing in the mixed martial arts industry.
Bruce Buffer's personal philosophy on business and life.
The culture and lifestyle surrounding UFC fans.
Insights into his relationship with UFC President Dana White.
The business landscape of mixed martial arts and its financial impact.
New business initiatives aimed at helping athletes build their personal brands.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.