PR Strategies That Actually Work: Storytelling, Social Media & Earned Media | Jason Kocina

Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

 

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SUMMARY

In this episode of "Right About Now," host Ryan Alford talks with Jason Kocina, Director of Digital Marketing and Media Relations, about the evolving marketing landscape. They discuss the shift from traditional PR and media to integrated digital strategies, the growing impact of AI on SEO and content creation, and the importance of strong messaging and understanding your audience. Jason shares practical insights on adapting to new channels, using AI tools effectively, and maintaining marketing fundamentals amid rapid change. The episode offers actionable advice for businesses navigating today’s fast-moving marketing world.

TAKEAWAYS

• Current landscape of marketing and its evolution from the 1990s to today
• Integration of AI tools in marketing, SEO, and public relations
• Importance of foundational marketing elements, such as messaging and target audience understanding
• The role of earned media and public relations in brand awareness
• Shift from traditional media to targeted and digital marketing channels
• Impact of AI on search behaviors and marketing strategies
• The changing dynamics of SEO in an AI-driven environment
• The significance of adapting marketing strategies to new technologies and platforms
• The value of human expertise in executing marketing programs alongside AI tools
• Trends in paid advertising and the effectiveness of various media channels, including social media and Google Ads